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    Hello

    Rochester

    New York

     
     

    ISSN: 3065-6958

    Published by

     
     
    M A G A Z I N E
    Rochester
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    Rochester

    America’s Video Magazine

    HelloRochester is a video magazine containing information of interest to residents and visitors.



    Fall Issue 2026 | ISSN: 3065-6958

    Published by HelloNation, © All Rights Reserved

    Where Good News Travels Faster™

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    Contents

     
     

    4

    Community Spirit

    We Are Rochester's Heartfelt Impact

    6

    Rochester's Forward

    Thinking Police Chief; Paving The Way For ...

    8

    The Power of Partnership

    How Cities and the Private ...

    10

    Outsourced CFO vs. Controller,

    Understanding the Difference

    12

    Building Rochester’s Next

    Generation of Manufacturers

    14

    Understanding the Different Types

    of Bees Around Your Home

    16

    How to Choose the Right

    Corrugated Packaging for Your Product

    18

    Signs a Tree Should Be

    Removed Before It Becomes Hazardous

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    4 | HelloRochester, New York • Fall Issue

     

    We Are Rochester's Heartfelt Impact

    In the vibrant city of Rochester, New York, there is a community-driven movement making waves and warming hearts—We Are Rochester. This inspiring initiative symbolizes Rochester's dedication to fostering unity and support among its

    residents. It emphasizes the unique qualities that make this city a wonderful place to live, showcasing the diverse and resilient spirit that defines Rochester. We Are Rochester captures the very essence of community collaboration, highlighting stories of local residents and small businesses who contribute tirelessly to the city's growth and well-being. It fosters a sense of shared purpose and belonging, whether through uplifting

    Community Spirit

     
     
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    HelloRochester, New York • Fall Issue | 5

     

    local artist showcases, engaging community projects, or spotlighting the passionate individuals passionately working to make Rochester a better place. The initiative also plays a vital role in promoting Rochester's rich cultural tapestry. From its world-class museums and galleries to its bustling food scene and innovative tech industry, We Are Rochester celebrates the energy that surges through this city. More than just a

    campaign, it’s a heartfelt reminder of the city’s solidarity, resilience, and commitment to progress. In Rochester, New York, We Are Rochester is more than a slogan—it's a testament to a thriving community, always ready to uplift each other and shine brightly

    Community Spirit

     
     
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    Community Spirit: We Are Rochester's Heartfelt Impact

    In the vibrant city of Rochester, New York, there is a community-driven movement making waves and warming hearts—We Are Rochester. This inspiring initiative symbolizes Rochester's dedication to fostering unity and support among its residents. It emphasizes the unique qualities that make this city a wonderful place to live, showcasing the diverse and resilient spirit that defines Rochester. We Are Rochester captures the very essence of community collaboration, highlighting stories of local residents and small businesses who contribute tirelessly to the city's growth and well-being. It fosters a sense of shared purpose and belonging, whether through uplifting local artist showcases, engaging community projects, or spotlighting the passionate individuals passionately working to make Rochester a better place. The initiative also plays a vital role in promoting Rochester's rich cultural tapestry. From its world-class museums and galleries to its bustling food scene and innovative tech industry, We Are Rochester celebrates the energy that surges through this city. More than just a campaign, it’s a heartfelt reminder of the city’s solidarity, resilience, and commitment to progress. In Rochester, New York, We Are Rochester is more than a slogan—it's a testament to a thriving community, always ready to uplift each other and shine brightly together.

  • Thinking Police Chief; Paving The Way For ...

    The city of Rochester, New York is vibrant, diverse, and resilient. At the heart of this community lies a trailblazer, an individual whose dedication and fervor for public service exemplifies Rochester's spirit of improvement and innovation: ’Our very own police chief. Inspired by his father's career in law enforcement, the Police Chief chose to join the Rochester Police Department. A lifelong commitment to helping others, coupled with a refusal to be confined by the traditional boundaries of a desk job, propelled him into a role where he could make significant, positive


    change every day. More than simply an officer of the law, the Police Chief is a familiar face within the community where he serves. His philosophy of personal service is evidenced in his dedication to nurturing the city's sense of unity and security. He humbly acknowledges that while law enforcement may not change the world overnight, their everyday actions have the ability to transform someone's

    Rochester's Forward

     
     

    6 | HelloRochester, New York • Fall Issue

  • HelloRochester, New York • Fall Issue | 7

    Rochester's Forward

     
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    world profoundly. The Police Chief's story is a testament to the potential for growth and evolution within Rochester. His work within the police department has been a vehicle for creating connections, fostering trust, and driving innovative

    progress. He wields the power of his role not with authority but with an unmistakable sense of responsibility, driven continually by the belief that every small action can make a...

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    Rochester's Forward-Thinking Police Chief; Paving The Way For A Better Tomorrow

    The city of Rochester, New York is vibrant, diverse, and resilient. At the heart of this community lies a trailblazer, an individual whose dedication and fervor for public service exemplifies Rochester's spirit of improvement and innovation: ’Our very own police chief. Inspired by his father's career in law enforcement, the Police Chief chose to join the Rochester Police Department. A lifelong commitment to helping others, coupled with a refusal to be confined by the traditional boundaries of a desk job, propelled him into a role where he could make significant, positive change every day. More than simply an officer of the law, the Police Chief is a familiar face within the community where he serves. His philosophy of personal service is evidenced in his dedication to nurturing the city's sense of unity and security. He humbly acknowledges that while law enforcement may not change the world overnight, their everyday actions have the ability to transform someone's world profoundly. The Police Chief's story is a testament to the potential for growth and evolution within Rochester. His work within the police department has been a vehicle for creating connections, fostering trust, and driving innovative progress. He wields the power of his role not with authority but with an unmistakable sense of responsibility, driven continually by the belief that every small action can make a big impact. In these challenging times, the city of Rochester requires dedicated leaders who can become the beacon of change. In our Police Chief, we have found more than a leader; we've found a guiding spirit, emblematic of the strength and resilience that is Rochester. Let's embrace his vision for Rochester and unite in creating a safer, more inclusive, and brighter city, one person at a time. In Rochester, change starts at home, and that is indeed impactful enough.

  • The Power of Partnership: How Cities and the Private Sector Can Drive Economic Development

     
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    Cities across the country are continually looking for new ways to address complex challenges and support economic growth. For decades, tax incentives, public financing, and infrastructure investment have been important tools of economic development. Today, many municipal leaders are also exploring

    strategic partnerships with private companies, universities, nonprofits, and other organizations that can bring additional resources, expertise, technology, and capacity to the table.Public-private partnerships are not a new concept. What continues to evolve is the range and sophistication of

    8 | HelloRochester, New York • Fall Issue

  • The Power of Partnership: How Cities and the Private Sector Can Drive Economic Development

    Cities across the country are continually looking for new ways to address complex challenges and support economic growth. For decades, tax incentives, public financing, and infrastructure investment have been important tools of economic development. Today, many municipal leaders are also exploring strategic partnerships with private companies, universities, nonprofits, and other organizations that can bring additional resources, expertise, technology, and capacity to the table.
    Public-private partnerships are not a new concept. What continues to evolve is the range and sophistication of these collaborations. Rather than focusing solely on corporate donations or sponsorships, communities can build structured alliances around clearly defined goals, responsibilities, and outcomes.
    The appeal is straightforward. Municipal budgets are limited, while infrastructure needs and service demands continue to grow. Private-sector partners may offer capital, technology, specialized knowledge, or operational expertise that complements a city’s existing resources. When structured effectively, these partnerships can help communities pursue projects and opportunities that might otherwise be difficult to undertake alone.
    But access to additional resources only matters if public trust remains intact. Residents need confidence that a partnership serves a legitimate community purpose while appropriately balancing public and private interests.
    Transparency is an important part of protecting that trust. Agreements should clearly define roles, responsibilities, funding sources, performance expectations, and expected outcomes. Local officials and residents should be able to understand what each party is contributing and what each party stands to gain.
    Strong partnerships are more likely to succeed when transparency, accountability, and clearly defined public benefits are established from the beginning.
    Finding the right partner matters just as much as creating the right agreement. Cities should look for organizations whose expertise and objectives align with community needs rather than forcing a partnership where a natural connection does not exist. A company with experience in workforce development, for example, may be a logical partner for an initiative designed to strengthen the local talent pipeline.
    Local governments should also conduct appropriate due diligence on potential partners, just as they would with other significant vendors, developers, or contractors. Reviewing past projects, financial capacity, relevant experience, and performance in other communities can provide valuable insight into a potential partner’s capabilities and approach.
    Once a partnership is underway, measuring impact becomes essential. Broad goals such as “boosting economic activity” can be difficult to evaluate without specific benchmarks. Depending on the project, cities might track jobs created, private investment generated, infrastructure improvements completed, housing units developed, people trained, or measurable changes within a targeted neighborhood.
    Regular reporting can help both public and private partners evaluate progress and maintain accountability. When results fall short of expectations, clear performance measures also give communities the information they need to adjust their approach.
    Cities across the country provide examples of how collaboration can support economic development.
    In Pittsburgh, partnerships among public agencies, universities, nonprofit organizations, and private companies have contributed to the redevelopment of former industrial areas and the growth of sectors such as robotics, technology, and advanced manufacturing. These efforts demonstrate how public resources, research institutions, private investment, and long-term planning can work together to support economic transformation.
    Similar collaborative models can be found in housing and neighborhood development. Cities frequently work with private and nonprofit developers by combining tools such as publicly owned land, financing programs, tax incentives, or other development resources with outside investment and expertise. When carefully structured, these arrangements can help communities pursue housing and redevelopment goals without relying on a single source of funding or capacity.
    Infrastructure projects can also benefit from collaboration. Depending on the project and local circumstances, cities may work with private-sector partners on transportation, energy, broadband, redevelopment, or other major initiatives. The structure of these arrangements can vary significantly, making strong agreements and appropriate public oversight especially important.
    What connects successful collaborations is not simply the size of the investment. It is the clarity of the purpose. Communities should understand what problem a partnership is intended to solve, what each participant is responsible for, and how success will be measured.
    Public-private partnerships are often most effective when they are treated as long-term relationships rather than one-time transactions. Regular communication, clear expectations, measurable goals, and the flexibility to respond to changing circumstances can help create more durable results.
    These partnerships are not a substitute for effective local government, nor are they the right solution for every challenge. They are one tool among many available to municipal leaders.
    As communities face aging infrastructure, housing pressures, workforce challenges, and rising service demands, collaboration across the public and private sectors will likely remain an important part of the economic development landscape. Cities that approach these partnerships with clear expectations, careful oversight, and a strong focus on public benefit can expand their capacity to pursue opportunities that might be difficult to achieve alone.
    The strongest partnerships do more than bring resources together. They align public purpose with outside expertise to help communities move important priorities forward.

    Feature Graphic
    Nicole Rongo
     

    these collaborations. Rather than focusing solely on corporate donations or sponsorships, communities can build structured alliances around clearly defined goals, responsibilities, and outcomes.The appeal is straightforward. Municipal budgets are limited, while infrastructure needs and service demands continue to

    grow. Private-sector partners may offer capital, technology, specialized knowledge, or operational expertise that complements a city’s existing resources. When structured effectively, these partnerships can help communities pursue projects and opportunities that might otherwise be difficult to undertake alone.But access to additional resources only matters if public trust remains intact. Residents need confidence that a partnership serves a legitimate community purpose while appropriately balancing public and private interests.Transparency is an important part of protecting that trust. Agreements should clearly define roles,...

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    Strong partnerships are more likely to succeed when transparency, accountability, and clearly defined public benefits are establishe...

    About the Author

    Nicole Rongo is Vice President of Government Relations and Strategic Partnerships at CGI Digital, where she develops strategic alliances with national associations, government organizations, and industry leaders. With more than 20 years of experience, she specializes in partnership development, business growth, and community engagement, helping organizations expand their reach through innovative storytelling, strategic communications, and collaborative initiatives.

    HelloRochester, New York • Fall Issue | 9

  • Partners & Associations
    The HelloNation Network
    Partners &
    Associations
    HelloNation is America’s Video Magazine, telling the story of more than 30,000 towns and cities. We don’t do it alone. From national civic leaders to the statewide associations rooted right here in New York, these partners help make every community visible — and every local voice heard.
    “Where Good News Travels Faster.”
    Association categories
    National
  • National Partner
    National
    U.S. Conference of Mayors

    222 | HelloRochester, New York • Fall Issue

    U.S. Conference of Mayors

    Every city has its own personality — its own traffic headaches, its own budget fights, its own hopes for the next generation. But the mayors who run those cities, from the biggest metros to mid-sized towns, share more problems than you might expect. For nearly a century, they've had one place to solve them together: the United States Conference of Mayors — an organization HelloNation is proud to partner with. The Conference was born in the depths of the Great Depression. In 1932, with cities near bankruptcy and unemployment lines stretching around the block, Detroit's mayor invited his counterparts from across the country to confront the crisis as one. Twenty-nine mayors answered the call, traveled to Washington together, and helped win the first federal relief ever sent directly to America's cities. They formalized their alliance soon after, and the Conference has been the nation's leading voice for cities ever since. Today it's the official nonpartisan organization of U.S. cities with populations of 30,000 or more — roughly 1,400 of them — each represented by its mayor. Democrats, Republicans, and independents sit at the same table, because potholes, public safety, and housing costs don't belong to any one party. The Conference's job is to make sure that when Washington writes laws and budgets, the people who actually run America's cities are in the room. Why should that matter to you? Because the issues the Conference weighs in on land squarely in your daily life. When mayors press Congress on infrastructure, they're talking about the roads you drive and the water you drink. When they publish their annual survey on hunger and homelessness, they're putting hard local data behind problems you see in your own community. And when they share what's working in one city — a smarter transit idea, a program that got families housed — that idea can travel to yours. The Conference is, in effect, a clearinghouse for the best ideas in American local government, plus a megaphone to make sure cities aren't forgotten when federal priorities are set. It has been on the front lines of history, too. President Kennedy chose the Conference's annual meeting to introduce the ideas that would become the Civil Rights Act. Decade after decade, on issues from economic recovery to public safety, the nation's mayors have used this forum to lead. For a resident, the Conference is a reminder that your mayor isn't working in isolation. Behind that one local leader stands a national network of peers, all trading solutions and pushing to bring resources home. And the closer that leadership and help sit to your community, the stronger that community becomes — which is exactly why the work of America's mayors, together, is worth paying attention to.
  • Partners & Associations
    National
    National Partner
    The Room Where America's Mayors Get Things Done
    Founded
    1932
    Cities
    1,400
    Headquarters
    Washington, D.C.

    Every city has its own personality — its own traffic headaches, its own budget fights, its own hopes for the next generation. But the mayors who run those cities, from the biggest metros to mid-sized towns, share more problems than you might expect. For nearly a century, they've had one place to solve them together: the United States Conference of Mayors — an organization HelloNation is proud to partner with.

    The Conference was born in the depths of the Great Depression. In 1932, with cities near bankruptcy and unemployment lines stretching around the block, Detroit's mayor invited his counterparts from

    across the country to confront the crisis as one. Twenty-nine mayors answered the call, traveled to Washington together, and helped win the first federal relief ever sent directly to America's cities. They formalized their alliance soon after, and the Conference has been the nation's leading voice for cities ever since.

    Today it's the official nonpartisan organization of U.S. cities with populations of 30,000 or more — roughly 1,400 of them — each represented by its mayor. Democrats, Republicans, and independents sit at the same table, because potholes, public safety, and housing costs...

    “Great cities are built one good decision at a time, by leaders who know their neighbors by name.”
    In partnership with HelloNation • Visit USCM

    HelloRochester, New York • Fall Issue | 223

  • National Partner
    National
    National Partner
    National League of Cities

    Cities, towns, and villages are where life actually happens — where you go to work, raise a family, and count on someone to plow the street and keep downtown's lights on. The people who lead those places, from big-city mayors to small-town council members, have spent a hundred years pooling their wisdom through one organization: the National League of Cities — a partner HelloNation is proud to work alongside.

    Its story began on a December morning in 1924, when ten state municipal leagues gathered in a classroom at the University of Kansas. Their goal was simple but ambitious: create a single national...

    Founded
    1924
    Cities
    19,000+
    Headquarters
    Washington, D.C.

    224 | HelloRochester, New York • Fall Issue

  • These influential entities advocate tirelessly on behalf of America's cities, towns and villages — ensuring every community's voice is heard on a national scale.”
    In partnership with HelloNation • Visit NLC

    HelloRochester, New York • Fall Issue | 225

    National League of Cities

    Cities, towns, and villages are where life actually happens — where you go to work, raise a family, and count on someone to plow the street and keep downtown's lights on. The people who lead those places, from big-city mayors to small-town council members, have spent a hundred years pooling their wisdom through one organization: the National League of Cities — a partner HelloNation is proud to work alongside.

    Its story began on a December morning in 1924, when ten state municipal leagues gathered in a classroom at the University of Kansas. Their goal was simple but ambitious: create a single national organization where local leaders could swap ideas, learn from one another, and speak with one voice in Washington. That small meeting grew into the oldest and largest organization representing America's municipalities. Today the National League of Cities represents more than 19,000 cities, towns, and villages — from the largest metropolis to the smallest hamlet — through its direct members and partnerships with state municipal leagues across the country.

    The League's mission is to advocate for local governments, strengthen local leadership, and spread solutions that work. It lobbies Congress on the issues that shape communities — infrastructure, housing, public safety, families — guided by a principle every local official appreciates: no unfunded mandates, and respect for local decision-making. It also trains elected leaders, publishes research, and helps cities of every size tap federal resources, like the infrastructure funding that repairs bridges and upgrades water systems.

    Why does this matter to you?

    Because the League exists to make sure your town — whatever its size — isn't drowned out. A village of a few thousand people can't station a lobbyist in Washington, but through the National League of Cities, its voice still reaches the national conversation. And when your city council runs into a hard problem, odds are another community has already found a solution worth borrowing; the League is how those lessons travel. Its programs focused on children, youth, and families work to improve outcomes for the next generation right where they live.

    In short, the League helps your local leaders do their jobs better — and helps ensure that decisions made far away still account for life in your neighborhood.

    A hundred years after ten people sat down around a table in Kansas, the through-line hasn't changed: local leaders are the ones who get things done, and they're strongest when they work together. That's a quietly hopeful idea, and it holds up whether you live in a city of millions or a town with a single stoplight.

  • National Partner
    National
    National Partner
    National Association of Counties

    Chances are you can name your mayor, and maybe your governor. But can you name a single thing your county government does? If not, you're in good company — and you're also relying on it more than you realize. The county is the quiet layer of American government that maintains the roads, staffs the health department, keeps the courthouse open, and shows up when disaster strikes. And for ninety years, America's counties have had a national champion: the National Association of Counties, a national organization HelloNation is proud to partner with.

    NACo was founded in 1935, during the upheaval of the New Deal,...

    Founded
    1935
    Counties
    3,000+
    Headquarters
    Washington, D.C.

    226 | HelloRochester, New York • Fall Issue

  • Counties are where policy meets people — and HelloNation helps tell that story town by town.”
    In partnership with HelloNation • Visit NACo

    HelloRochester, New York • Fall Issue | 227

    National Association of Counties

    Chances are you can name your mayor, and maybe your governor. But can you name a single thing your county government does? If not, you're in good company — and you're also relying on it more than you realize. The county is the quiet layer of American government that maintains the roads, staffs the health department, keeps the courthouse open, and shows up when disaster strikes. And for ninety years, America's counties have had a national champion: the National Association of Counties, a national organization HelloNation is proud to partner with.

    NACo was founded in 1935, during the upheaval of the New Deal, when county officials realized that a form of government older than the states themselves risked being overlooked as Washington expanded. They organized to make sure counties had a seat at the national table. Today NACo is the only national organization representing county governments — all 3,069 of them — serving nearly 40,000 elected county officials and the 3.6 million people who work for county governments across the country.

    What do counties actually do? More than most people imagine. Counties own more road miles than any other level of government — over 1.8 million of them — plus tens of thousands of bridges. They run public health departments, emergency management, jails and courts, and, in most of the country, elections. When you vote, call 911, cross a county bridge, or visit a public clinic, you're using county government.

    NACo's role is to strengthen all of that. It advocates for counties in federal policymaking, researches and spreads solutions that work, helps counties save taxpayer money through shared purchasing, and develops local leaders. When a good idea takes root in one county — a mental-health crisis center, a smarter way to invest opioid-settlement dollars — NACo helps carry it to counties nationwide.

    Why does that matter to you?

    Because counties deliver the services you're most likely to need — on your worst day and your most ordinary one alike — and they often do it with tight budgets and little fanfare. When counties have a strong national voice, they're better equipped to keep your roads safe, your water clean, your emergency services staffed, and your elections running. NACo's work happens far from most residents' attention, but its results show up in your community every single day.

    There's history in it, too. What began in 1935 as a small band of county officers fighting to be taken seriously has grown into a nearly century-old institution — proof of how much steady, unglamorous local government matters to the country, and to the people it quietly serves every day. The next time your county keeps a road open, staffs a clinic, or runs an election without a hitch, know that a national network stands behind that work, helping make sure it holds.

  • National Partner
    National
    U.S. First Responders Association

    228 | HelloRochester, New York • Fall Issue

    U.S. First Responders Association

    When the worst moment of your life arrives — a fire, a crash, a medical emergency, a natural disaster — the people who show up are first responders. Firefighters, police officers, paramedics, rescue crews, 911 dispatchers, and the volunteers who back them up run toward the trouble everyone else is running from. The U.S. First Responders Association exists to support the people who do that job.

    USFRA is a national nonprofit that brings together first responders from across every discipline — fire, EMS, law enforcement, dispatch, and military, along with veterans and civilian volunteers — into a single professional and social network. It describes itself as the only national nonprofit that embraces all aspects of first (and secondary) response, and its focus is practical: training, tactics, safety, education, disaster preparation, and community outreach. In plain terms, it helps the people who protect your community share what they know, stay safer on the job, and prepare for the emergencies they hope never come.

    The association's reach shows up when it matters most. Over the years, USFRA has helped channel support to responders on the front lines of catastrophe — organizing disaster relief after hurricanes battered the Florida panhandle, backing crews battling wildfires in Southern California, and getting needed supplies to responders in the field. It also works to strengthen the bond between first responders and the communities and local businesses that stand behind them, connecting the people who serve with the neighbors who want to support them. That spirit carries into new efforts to honor responders publicly, including a national awards show, launched with broadcast partners, created to celebrate the people behind the badge and the uniform.

    Why does that matter to you?

    Because the quality of the help you receive in an emergency depends on how well-trained, well-supported, and well-connected your local responders are. A firefighter with access to the latest safety practices, a dispatcher plugged into a national network of peers, a volunteer department that got help preparing for disaster — all of that translates directly into better outcomes for you and your family when seconds count. Supporting first responders isn't abstract; it's an investment in your own community's safety.

    There's a human side, too. First responders carry heavy burdens, and organizations that build fellowship, share resources, and remind them they aren't alone are part of keeping them whole — which, in turn, keeps them ready to serve.

    That shared commitment to safe, connected communities is why HelloNation is proud to work alongside the U.S. First Responders Association. The men and women who protect our neighborhoods deserve to be recognized and supported by the communities they serve — and we're glad to help tell their story.

  • Partners & Associations
    National
    National Partner
    The People Who Run Toward Trouble — and the Network Behind Them

    When the worst moment of your life arrives — a fire, a crash, a medical emergency, a natural disaster — the people who show up are first responders. Firefighters, police officers, paramedics, rescue crews, 911 dispatchers, and the volunteers who back them up run toward the trouble everyone else is running from. The U.S. First Responders Association exists to support the people who do that job.

    USFRA is a national nonprofit that brings together first responders from across every discipline — fire, EMS, law enforcement, dispatch, and military, along with veterans and civilian volunteers — into a single

    professional and social network. It describes itself as the only national nonprofit that embraces all aspects of first (and secondary) response, and its focus is practical: training, tactics, safety, education, disaster preparation, and community outreach. In plain terms, it helps the people who protect your community share what they know, stay safer on the job, and prepare for the emergencies they hope never come.

    The association's reach shows up when it matters most. Over the years, USFRA has helped channel support to responders on the front lines of catastrophe — organizing disaster...

    “When the worst moment of your life arrives — a fire, a crash, a medical emergency, a natural disaster — the people who show up are first responders.”
    In partnership with HelloNation • Visit USFRA

    HelloRochester, New York • Fall Issue | 229

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