In the vibrant city of Rochester, New York, there is a community-driven movement making waves and warming hearts—We Are Rochester. This inspiring initiative symbolizes Rochester's dedication to fostering unity and support among its
residents. It emphasizes the unique qualities that make this city a wonderful place to live, showcasing the diverse and resilient spirit that defines Rochester.
We Are Rochester captures the very essence of community collaboration, highlighting stories of local residents and small businesses who contribute tirelessly to the city's growth and well-being. It fosters a sense of shared purpose and belonging, whether through uplifting
Community Spirit
Hello Rochester, New York • Summer Issue |5
local artist showcases, engaging community projects, or spotlighting the passionate individuals passionately working to make Rochester a better place.
The initiative also plays a vital role in promoting Rochester's rich cultural tapestry. From its world-class museums and galleries to its bustling food scene and innovative tech industry, We Are Rochester celebrates the energy that surges through this city. More than just a
campaign, it’s a heartfelt reminder of the city’s solidarity, resilience, and commitment to progress.
In Rochester, New York, We Are Rochester is more than a slogan—it's a testament to a thriving community, always ready to uplift each other and shine brightly together.
Community Spirit
Community Spirit: We Are Rochester's Heartfelt Impact
In the vibrant city of Rochester, New York, there is a community-driven movement making waves and warming hearts—We Are Rochester. This inspiring initiative symbolizes Rochester's dedication to fostering unity and support among its residents. It emphasizes the unique qualities that make this city a wonderful place to live, showcasing the diverse and resilient spirit that defines Rochester.
We Are Rochester captures the very essence of community collaboration, highlighting stories of local residents and small businesses who contribute tirelessly to the city's growth and well-being. It fosters a sense of shared purpose and belonging, whether through uplifting local artist showcases, engaging community projects, or spotlighting the passionate individuals passionately working to make Rochester a better place.
The initiative also plays a vital role in promoting Rochester's rich cultural tapestry. From its world-class museums and galleries to its bustling food scene and innovative tech industry, We Are Rochester celebrates the energy that surges through this city. More than just a campaign, it’s a heartfelt reminder of the city’s solidarity, resilience, and commitment to progress.
In Rochester, New York, We Are Rochester is more than a slogan—it's a testament to a thriving community, always ready to uplift each other and shine brightly together.
Revolutionizing Advertising with Edvertising – A Smarter Approach to Digital Marketing
In today’s fast-paced digital world, traditional advertising struggles to keep audiences engaged. Consumers are bombarded with intrusive ads that often fail to connect with them on a meaningful level. That’s where HelloNation’s “edvertising” revolution, pioneered by CGI Digital and trademarked through the US Patent and
Trademark Office, changes the game—blending education and advertising into one seamless, engaging experience that builds trust and credibility while promoting businesses in an organic way. Unlike traditional ads that disrupt user experience, edvertising provides valuable content—whether it’s expert advice,
6 | HelloRochester, New York • Summer Issue
Revolutionizing Advertising with Edvertising – A Smarter Approach to Digital Marketing
In today’s fast-paced digital world, traditional advertising struggles to keep audiences engaged. Consumers are bombarded with intrusive ads that often fail to connect with them on a meaningful level. That’s where HelloNation’s “edvertising” revolution, pioneered by CGI Digital and trademarked through the US Patent and Trademark Office, changes the game—blending education and advertising into one seamless, engaging experience that builds trust and credibility while promoting businesses in an organic way. Unlike traditional ads that disrupt user experience, edvertising provides valuable content—whether it’s expert advice, industry insights, or community-driven storytelling. By positioning businesses as authoritative voices in their fields, edvertising fosters a deeper connection with potential customers who see these businesses as problem-solvers rather than just service providers. For clients, this means more than just visibility—it’s about relevance. Through articles, videos, and interactive features, HelloNation amplifies a brand’s message while delivering genuine value to consumers. This approach ensures businesses are not just seen, but also trusted and remembered, leading to stronger engagement and long-term customer relationships. In the evolving digital marketplace, consumers demand authenticity and useful information. HelloNation’s edvertising provides the perfect platform to educate, inspire, and convert potential customers—all while helping businesses rise to the top of search results and grow their influence. The future of marketing isn’t just selling—it’s informing, and HelloNation is leading the way.
Bob Bartosiewicz
means more than just visibility—it’s about relevance. Through articles, videos, and interactive features, HelloNation amplifies a brand’s message while delivering genuine value to consumers. This approach ensures businesses are not just seen, but also trusted and remembered, leading to stronger engagement and long-term customer relationships. In the evolving digital marketplace, consumers demand authenticity and useful information. HelloNation’s edvertising provides the perfect platform to educate, inspire, and convert potential customers—all while helping businesses rise to the top of search results...
industry insights, or community-driven storytelling. By positioning businesses as authoritative voices in their fields, edvertising fosters a deeper connection with potential customers who see these businesses as problem-solvers rather than just service providers. For clients, this
Edvertising fosters a deeper connection with potential customers by positioning your business as a problem solver instead of just a ...
About the Author
Bob Bartosiewicz has been a leader in helping mid sized companies use technology to grow their business since 1988.
HelloRochester, New York • Summer Issue |7
FEATURED STORY
Home Modifications That Support Aging in Place
by Elijah Walters
Aging in place means staying in a familiar environment, but it also requires making sure that environment continues to support your health and mobility. As someone who manages safety and accessibility upgrades, I’ve seen how specific home modifications can make a big difference in day-to-day living.
The entrance to a home is often the first barrier. For individuals using wheelchairs or walkers, even a small step can become a major obstacle. Installing ramps with proper grading and handrails ensures safe, easy access to the home—year-round and
8 | HelloRochester, New York • Summer Issue
Elijah Walters
ABOUT THE AUTHOR Elijah Walters is co-owner of Liv Home Pros, bringing home accessibility and mobility solutions to communities across Upstate New York. With his professional and qualified staff, he is dedicated to creating safe, functional spaces that empower individuals to live independently and with dignity.
in all weather conditions.
Inside, stairs can present another challenge. Multi-level homes often require stairlifts to help people move safely between floors. These devices reduce the risk of falls, one of the leading causes of injury for older adults, and allow continued use of upper levels that might otherwise go unused.
Bathrooms are especially important when planning for aging in place. Slippery surfaces, tight spaces, and awkward entries can lead to accidents. Upgrades like walk-in tubs, grab bars, and non-slip flooring are simple
Hello Rochester, New York • Summer Issue |9
Home Modifications That Support Aging in Place
Aging in place means staying in a familiar environment, but it also requires making sure that environment continues to support your health and mobility. As someone who manages safety and accessibility upgrades, I’ve seen how specific home modifications can make a big difference in day-to-day living.
The entrance to a home is often the first barrier. For individuals using wheelchairs or walkers, even a small step can become a major obstacle. Installing ramps with proper grading and handrails ensures safe, easy access to the home—year-round and in all weather conditions.
Inside, stairs can present another challenge. Multi-level homes often require stairlifts to help people move safely between floors. These devices reduce the risk of falls, one of the leading causes of injury for older adults, and allow continued use of upper levels that might otherwise go unused.
Bathrooms are especially important when planning for aging in place. Slippery surfaces, tight spaces, and awkward entries can lead to accidents. Upgrades like walk-in tubs, grab bars, and non-slip flooring are simple changes that drastically improve safety. Adjusting sink and toilet heights can also improve accessibility without major renovations. These modifications aren’t just about convenience; they’re critical for maintaining independence and preventing injuries as we age.
Each home needs a customized plan. Some modifications are structural, while others involve smaller adjustments like improved lighting or wider doorways. The key is to evaluate the layout with an eye toward safety, usability, and long-term needs.
By planning ahead, homeowners can continue living where they feel most comfortable—without compromising on safety or accessibility. Aging in place works best when the home adapts along with its residents.
These modificationsaren’t just about convenience;they’re critical formaintaining independence and preventinginjuries aswe age.
changes that drastically improve safety. Adjusting sink and toilet heights can also improve accessibility without major renovations. These modifications aren’t just about convenience; they’re critical for maintaining independence and preventing injuries as we age.
Each home needs a customized plan. Some modifications are structural, while others involve smaller adjustments like improved lighting or wider doorways. The key is to evaluate the layout with an eye toward safety,...
What Growth Taught Me: A Builder’s Reflection on Expanding With Purpose
When I founded Morgan Communities in 1979, I didn’t set out with a vision of scale. My focus was simple: to build housing that felt stable, respectful, and lasting for the people who lived there. Over the years, as we expanded beyond Rochester, I’ve returned often to those early values, using them as a guide in unfamiliar
markets and growing communities. In the beginning, working close to home gave us a chance to listen—really listen—to tenants, neighbors, and city planners. We learned how to respond not just to site plans or codes, but to lived experience. That mindset stayed with us as we moved into new cities. Each step
10 | HelloRochester, New York • Summer Issue
What Growth Taught Me: A Builder’s Reflection on Expanding With Purpose
When I founded Morgan Communities in 1979, I didn’t set out with a vision of scale. My focus was simple: to build housing that felt stable, respectful, and lasting for the people who lived there. Over the years, as we expanded beyond Rochester, I’ve returned often to those early values, using them as a guide in unfamiliar markets and growing communities. In the beginning, working close to home gave us a chance to listen—really listen—to tenants, neighbors, and city planners. We learned how to respond not just to site plans or codes, but to lived experience. That mindset stayed with us as we moved into new cities. Each step into places like Buffalo, Pittsburgh, and later Charlotte or Raleigh, required us to learn a different rhythm, a different set of concerns. What we brought with us was not a formula, but a framework: build carefully, respond thoughtfully, and stay present. Growth, when it’s guided by purpose, doesn’t have to dilute your values—it can actually sharpen them. As we expanded, we encountered different zoning laws, different ways of thinking about density and infrastructure. But what remained constant was our belief in housing as a long-term commitment. We weren’t flipping projects. We were investing in places where people would build their lives. That meant every decision—about layout, access, or community space—had to reflect more than numbers on a page. Looking back, the path of Morgan Communities is less about reaching new regions than it is about deepening our understanding of what good housing can be. I’ve always believed that if we build with integrity, the geography takes care of itself.
Robert Morgan
purpose, doesn’t have to dilute your values—it can actually sharpen them. As we expanded, we encountered different zoning laws, different ways of thinking about density and infrastructure. But what remained constant was our belief in housing as a long-term commitment. We weren’t flipping projects. We were investing in places where people would build their lives. That meant every decision—about layout, access, or community space—had to reflect more than numbers on a page. Looking back, the path of Morgan Communities is less about reaching new regions than it is about deepening our understanding of...
into places like Buffalo, Pittsburgh, and later Charlotte or Raleigh, required us to learn a different rhythm, a different set of concerns. What we brought with us was not a formula, but a framework: build carefully, respond thoughtfully, and stay present. Growth, when it’s guided by
Growth, when it’s guided by purpose, doesn’t have to dilute your values—it can actually sharpen them.
About the Author
Robert Morgan, a prominent real estate developer in Rochester, NY, has significantly influenced the city's landscape through transformative projects like the redevelopment of Midtown Tower and the Strathallan Hotel. His philanthropic efforts include a $3 million donation to the University of Rochester Medical Center and a fundraising campaign for the Ronald McDonald House Charities.
HelloRochester, New York • Summer Issue |11
FEATURED STORY
What Most People Get Wrong About Italian Food on a First Date
by Dave Spallina
The appeal of Italian cuisine on a first date is undeniable. It can feel intimate and sophisticated, conjuring images of candlelit trattorias and romantic conversations. However, the reality at the table can quickly derail the mood. Pasta, though beloved, can be one of the trickiest dishes to navigate when trying to make a good impression. Long noodles like fettuccine or spaghetti demand a level of concentration and dexterity that clashes with the relaxed charm most daters hope to project.
Messy meals can interrupt the flow of conversation,
12 | HelloRochester, New York • Summer Issue
Dave Spallina
ABOUT THE AUTHOR As owners of Pane Vino on the Avenue, Rene and Dave Spallina have infused the area with their culinary expertise, offering inventive dishes such as homemade jams and gluten-free options. Their dedication to quality and innovation has established the restaurant as a cherished destination for food enthusiasts.
especially when you're juggling sauce, silverware, and eye contact. Instead of defaulting to a dramatic plate of pasta, consider Italian options that are easier to manage. Gnocchi, for instance, offers all the comfort and richness of a traditional pasta dish without the hassle. These pillowy bites are typically coated in sauces that cling rather than splatter, making them elegant and practical. Likewise, risotto brings deep flavor and texture, yet remains neat and spoon-friendly. It allows the dinner to focus on conversation rather than
Hello Rochester, New York • Summer Issue |13
What Most People Get Wrong About Italian Food on a First Date
The appeal of Italian cuisine on a first date is undeniable. It can feel intimate and sophisticated, conjuring images of candlelit trattorias and romantic conversations. However, the reality at the table can quickly derail the mood. Pasta, though beloved, can be one of the trickiest dishes to navigate when trying to make a good impression. Long noodles like fettuccine or spaghetti demand a level of concentration and dexterity that clashes with the relaxed charm most daters hope to project.
Messy meals can interrupt the flow of conversation, especially when you're juggling sauce, silverware, and eye contact. Instead of defaulting to a dramatic plate of pasta, consider Italian options that are easier to manage. Gnocchi, for instance, offers all the comfort and richness of a traditional pasta dish without the hassle. These pillowy bites are typically coated in sauces that cling rather than splatter, making them elegant and practical. Likewise, risotto brings deep flavor and texture, yet remains neat and spoon-friendly. It allows the dinner to focus on conversation rather than coordination.
Chicken-based entrees are another underrated choice. Italian kitchens often elevate simple poultry with pan sauces, herbs, or wine reductions. These meals are often plated in manageable portions, making them less distracting to eat. When chosen wisely, they can convey both good taste and good manners — two qualities worth showcasing on any first date.
Beyond the dish itself, presentation matters. Shareable plates like antipasti or smaller courses can also contribute to a lighter, more interactive dining experience. The goal is not just to eat well, but to maintain a natural rhythm of conversation and connection. By selecting dishes that minimize interruption, daters can keep the focus on each other rather than the logistics of the meal.
Ultimately, Italian food offers a wide spectrum of choices — from indulgent and dramatic to refined and effortless. Knowing which end of the spectrum to lean into can make all the difference on a first date. It is not about avoiding Italian cuisine, but about choosing the kind of dish that lets you savor the moment without stress.
The goal isnot justto eat well, butto maintain anatural rhythm of conversationand connection.
coordination.
Chicken-based entrees are another underrated choice. Italian kitchens often elevate simple poultry with pan sauces, herbs, or wine reductions. These meals are often plated in manageable portions, making them less distracting to eat. When chosen wisely, they can convey both good taste and good manners — two qualities worth showcasing on any first date.
Beyond the dish itself, presentation matters. Shareable plates like antipasti or smaller courses can also...
FEATURED STORY
How to Start a Career in CNC Machining: A Beginner’s Guide
by Jim Gizzi
How to Start a Career in CNC Machining: A Beginner’s Guide
CNC machining is a cornerstone of modern manufacturing, blending precision and automation to shape components used in everything from aerospace to consumer electronics. For those interested in entering the field, the path is accessible and rewarding, provided you understand the foundational steps.
The journey begins with education. While some machinists enter the field with only a high school diploma, many employers prefer candidates with training in CNC programming, blueprint
14 | HelloRochester, New York • Summer Issue
Jim Gizzi
ABOUT THE AUTHOR Advantech Industries is a 3rd generation, family-owned and operated business located in Rochester, NY, offering state-of-the-art manufacturing services including CNC machining, sheet metal fabrication, welding, laserjet cutting, wire EDM, and assembly. With over 250,000 square feet of modern facilities and a dedicated team, they cater to a diverse range of industries and place a strong emphasis on quality, innovation, and industry compliance.
reading, and machining processes. Community colleges, trade schools, and specialized certification programs offer targeted instruction, often in programs that can be completed in under two years.
Hands-on experience is critical. Apprenticeships and entry-level roles like machine operator positions provide valuable exposure to equipment and procedures. These roles help new machinists develop an understanding of tolerances, feeds and speeds, and the use of different materials.
Equally important is familiarity with CAD (Computer-Aided Design)
Hello Rochester, New York • Summer Issue |15
How to Start a Career in CNC Machining: A Beginner’s Guide
How to Start a Career in CNC Machining: A Beginner’s Guide
CNC machining is a cornerstone of modern manufacturing, blending precision and automation to shape components used in everything from aerospace to consumer electronics. For those interested in entering the field, the path is accessible and rewarding, provided you understand the foundational steps.
The journey begins with education. While some machinists enter the field with only a high school diploma, many employers prefer candidates with training in CNC programming, blueprint reading, and machining processes. Community colleges, trade schools, and specialized certification programs offer targeted instruction, often in programs that can be completed in under two years.
Hands-on experience is critical. Apprenticeships and entry-level roles like machine operator positions provide valuable exposure to equipment and procedures. These roles help new machinists develop an understanding of tolerances, feeds and speeds, and the use of different materials.
Equally important is familiarity with CAD (Computer-Aided Design) and CAM (Computer-Aided Manufacturing) software, which are often used to create and translate part designs into machine instructions. Over time, machinists may specialize further as CNC programmers or set-up technicians, each requiring a deeper knowledge of tooling and process control.
CNC machining careers reward precision, patience, and a commitment to ongoing learning. As technology advances, so does the demand for skilled machinists who can adapt to new machines, materials, and design requirements. For those willing to invest in foundational training and continuous skill development, CNC machining offers a stable, high-demand career path.
Hands-on experience is critical.
and CAM (Computer-Aided Manufacturing) software, which are often used to create and translate part designs into machine instructions. Over time, machinists may specialize further as CNC programmers or set-up technicians, each requiring a deeper knowledge of tooling and process control.
CNC machining careers reward precision, patience, and a commitment to ongoing learning. As technology advances, so does the demand for skilled machinists who can adapt to new machines, materials,...
The Hidden Advantages of Custom Engineered Filters
The Hidden Advantages of Custom Engineered Filters In industrial and manufacturing settings, filtration systems often operate under high-stakes conditions where equipment reliability and process efficiency are critical. The assumption might be that off-the-shelf filters can address most needs, but that is rarely the
case. Custom-engineered filters provide a more tailored approach, often resolving unique operational challenges that standard filters cannot. Custom filters are designed with specific system parameters in mind. These include pressure, temperature, flow rate, and the type of contaminant being removed.
16 | HelloRochester, New York • Summer Issue
The Hidden Advantages of Custom Engineered Filters
The Hidden Advantages of Custom Engineered Filters In industrial and manufacturing settings, filtration systems often operate under high-stakes conditions where equipment reliability and process efficiency are critical. The assumption might be that off-the-shelf filters can address most needs, but that is rarely the case. Custom-engineered filters provide a more tailored approach, often resolving unique operational challenges that standard filters cannot. Custom filters are designed with specific system parameters in mind. These include pressure, temperature, flow rate, and the type of contaminant being removed. Off-the-shelf filters may meet general requirements, but they often fail to optimize performance under unique conditions. A custom filter, however, can be configured to match the physical space, material compatibility, and filtration demands precisely. This alignment not only improves filtration efficiency but also extends the life of both the filter and the system it supports. What surprises many engineers and maintenance professionals is the magnitude of the performance gains. A properly designed custom filter can significantly reduce maintenance intervals and operating costs. This is due to the reduced likelihood of system wear, clogging, or component failure caused by inadequate filtration. Over time, these operational benefits translate into measurable cost savings and increased reliability. A custom filter often reveals inefficiencies that were previously accepted as normal operating conditions. Another underappreciated benefit is the reduction in downtime. Custom filters are more likely to maintain consistent performance over extended periods, minimizing unexpected failures. While initial design and procurement may take longer, the long-term efficiency outweighs this early investment. Custom engineering also enables filtration systems to evolve alongside changing operational demands. Whether a plant introduces new materials, increases throughput, or shifts environmental compliance targets, custom filters can adapt more readily than standard solutions. Ultimately, custom filters are not about luxury; they are about precision. They ensure that systems operate as intended, free from the compromise that often comes with generalized components. For those managing mission-critical systems, the value of a custom solution becomes clear with use.
Drew Wright
filtration efficiency but also extends the life of both the filter and the system it supports. What surprises many engineers and maintenance professionals is the magnitude of the performance gains. A properly designed custom filter can significantly reduce maintenance intervals and operating costs. This is due to the reduced likelihood of system wear, clogging, or component failure caused by inadequate filtration. Over time, these operational benefits translate into measurable cost savings and increased reliability. A custom filter often reveals inefficiencies that were previously accepted as...
Off-the-shelf filters may meet general requirements, but they often fail to optimize performance under unique conditions. A custom filter, however, can be configured to match the physical space, material compatibility, and filtration demands precisely. This alignment not only improves
A custom filter often reveals inefficiencies that were previously accepted as normal operating conditions.
About the Author
Drew Wright is the Sales & Marketing Manager at American Filtration Technologies, where he drives strategic growth, client relationships, and brand development across key markets. With a proven track record in filtration solutions, he plays a pivotal role in advancing the company’s industry presence and customer success.
HelloRochester, New York • Summer Issue |17
Metal Roof vs. Asphalt Shingles: A Practical Comparison for Homeowners
When planning a roofing upgrade or replacement, homeowners are often faced with the decision between metal roofing and asphalt shingles. Both materials have proven reliability, but their characteristics differ significantly in ways that can impact your long-term investment. Asphalt shingles remain the most common roofing
material due to their affordability and ease of installation. Typically, they cost less upfront and can be installed quickly, making them a convenient choice for both new builds and renovations. Depending on the brand and climate, asphalt shingles generally last between 15 and 30 years. They are also
18 | HelloRochester, New York • Summer Issue
Metal Roof vs. Asphalt Shingles: A Practical Comparison for Homeowners
When planning a roofing upgrade or replacement, homeowners are often faced with the decision between metal roofing and asphalt shingles. Both materials have proven reliability, but their characteristics differ significantly in ways that can impact your long-term investment. Asphalt shingles remain the most common roofing material due to their affordability and ease of installation. Typically, they cost less upfront and can be installed quickly, making them a convenient choice for both new builds and renovations. Depending on the brand and climate, asphalt shingles generally last between 15 and 30 years. They are also available in various colors and styles, allowing for some customization to match a home’s aesthetic. In contrast, metal roofing, while more expensive initially, offers an extended lifespan ranging from 40 to 70 years. This durability makes it ideal for regions prone to severe weather such as heavy snow, hail, or high winds. Metal panels are resistant to cracking, shrinking, and erosion. They also reflect solar heat, which can reduce cooling costs during warmer months. Noise is another consideration. Metal roofs can be louder during rain or hail unless properly insulated. Some homeowners appreciate the ambient sound, while others may find it disruptive. Visually, metal roofs provide a sleek, modern look, although this may not suit every architectural style. Maintenance requirements also vary. Asphalt shingles may need periodic replacement of individual tiles and are more susceptible to algae and moss. Metal roofs require less maintenance but should still be inspected regularly to ensure seals and fasteners remain intact. Ultimately, the right choice depends on a homeowner's budget, the local climate, and how long they plan to stay in the home. Metal roofing can be a worthwhile investment for long-term durability, while asphalt shingles offer a practical and cost-effective solution in the short to medium term. Metal roofing offers superior longevity and durability, making it a strong option for homeowners seeking long-term value.
Daryl Sadwick
such as heavy snow, hail, or high winds. Metal panels are resistant to cracking, shrinking, and erosion. They also reflect solar heat, which can reduce cooling costs during warmer months. Noise is another consideration. Metal roofs can be louder during rain or hail unless properly insulated. Some homeowners appreciate the ambient sound, while others may find it disruptive. Visually, metal roofs provide a sleek, modern look, although this may not suit every architectural style. Maintenance requirements also vary. Asphalt shingles may need periodic replacement of individual tiles and are more...
available in various colors and styles, allowing for some customization to match a home’s aesthetic. In contrast, metal roofing, while more expensive initially, offers an extended lifespan ranging from 40 to 70 years. This durability makes it ideal for regions prone to severe weather
Asphalt shingles remain the most common roofing material due to their affordability and ease of installation.
About the Author
In 2012, Daryl Sadwick established Exceptional Exteriors Roofing & Siding to meet and exceed
the exterior home improvement needs of the Rochester, NY, community and beyond.
HelloRochester, New York • Summer Issue |19
FEATURED STORY
How to Start a Career in CNC Machining: A Beginner’s Guide
by
CNC machining is a cornerstone of modern manufacturing, blending precision and automation to shape components used in everything from aerospace to consumer electronics. For those interested in entering the field, the path is accessible and rewarding, provided you understand the foundational steps. The journey begins with education. While some machinists enter the field with only a high school diploma, many employers prefer candidates with training in CNC programming, blueprint reading, and machining processes. Community colleges, trade schools,
20 | HelloRochester, New York • Summer Issue
ABOUT THE AUTHOR Advantech Industries is a 3rd generation, family-owned and operated business located in Rochester, NY, offering state-of-the-art manufacturing services including CNC machining, sheet metal fabrication, welding, laserjet cutting, wire EDM, and assembly. With over 250,000 square feet of modern facilities and a dedicated team, they cater to a range of industries and place a strong emphasis on quality, innovation, and industry compliance.
and specialized certification programs offer targeted instruction, often in programs that can be completed in under two years. Hands-on experience is critical. Apprenticeships and entry-level roles like machine operator positions provide valuable exposure to equipment and procedures. These roles help new machinists develop an understanding of tolerances, feeds and speeds, and the use of different materials. Equally important is familiarity with CAD (Computer-Aided Design) and CAM (Computer-Aided Manufacturing) software, which are often used to
Hello Rochester, New York • Summer Issue |21
How to Start a Career in CNC Machining: A Beginner’s Guide
CNC machining is a cornerstone of modern manufacturing, blending precision and automation to shape components used in everything from aerospace to consumer electronics. For those interested in entering the field, the path is accessible and rewarding, provided you understand the foundational steps. The journey begins with education. While some machinists enter the field with only a high school diploma, many employers prefer candidates with training in CNC programming, blueprint reading, and machining processes. Community colleges, trade schools, and specialized certification programs offer targeted instruction, often in programs that can be completed in under two years. Hands-on experience is critical. Apprenticeships and entry-level roles like machine operator positions provide valuable exposure to equipment and procedures. These roles help new machinists develop an understanding of tolerances, feeds and speeds, and the use of different materials. Equally important is familiarity with CAD (Computer-Aided Design) and CAM (Computer-Aided Manufacturing) software, which are often used to create and translate part designs into machine instructions. Over time, machinists may specialize further as CNC programmers or set-up technicians, each requiring a deeper knowledge of tooling and process control. CNC machining careers reward precision, patience, and a commitment to ongoing learning. As technology advances, so does the demand for skilled machinists who can adapt to new machines, materials, and design requirements. For those willing to invest in foundational training and continuous skill development, CNC machining offers a stable, high-demand career path.
CNC machining careers rewardprecision, patience, anda commitment to ongoinglearning.
create and translate part designs into machine instructions. Over time, machinists may specialize further as CNC programmers or set-up technicians, each requiring a deeper knowledge of tooling and process control. CNC machining careers reward precision, patience, and a commitment to ongoing learning. As technology advances, so does the demand for skilled machinists who can adapt to new machines, materials, and design requirements. For those willing to invest in foundational training...
How Localized Digital Marketing Is Evolving for Small Businesses
Localized digital marketing has long been the lifeline for small businesses aiming to stand out in their communities. In 2025, the strategy is shifting from static local listings to dynamic, hyper-relevant engagement that reflects how people now search, communicate, and choose services. Modern local marketing strategies
prioritize precision, not just proximity. Search engines now consider more than just ZIP codes—they factor in search intent, device behavior, and personalized trends. As a result, appearing in a local search is no longer about being nearby; it’s about being the most relevant and authoritative answer to a
22 | HelloRochester, New York • Summer Issue
How Localized Digital Marketing Is Evolving for Small Businesses
Localized digital marketing has long been the lifeline for small businesses aiming to stand out in their communities. In 2025, the strategy is shifting from static local listings to dynamic, hyper-relevant engagement that reflects how people now search, communicate, and choose services. Modern local marketing strategies prioritize precision, not just proximity. Search engines now consider more than just ZIP codes—they factor in search intent, device behavior, and personalized trends. As a result, appearing in a local search is no longer about being nearby; it’s about being the most relevant and authoritative answer to a specific query. This is where Answer Engine Optimization (AEO) enters the picture. AEO focuses on structuring content to directly answer user questions, especially in voice search and AI-generated results. For local businesses, this means tailoring web content to match how people naturally ask about services in their area. Questions like “who offers 24-hour HVAC repair in Rochester” are opportunities to deliver targeted, structured responses that boost both visibility and trust. For service-based industries, this evolution is especially important. Consumers often search with urgency and detail, and businesses that reflect that specificity—paired with accurate hours, reviews, and mobile responsiveness—are more likely to appear as top answers, not just listings. In addition, platforms like Google Business Profile have become more interactive. Regular updates, Q&A engagement, and visual content now affect how algorithms interpret credibility. Even tools like AI-driven chat and geotargeted ads are accessible at the small-business level, leveling the playing field. The shift is clear: local marketing is no longer a side tactic. It is now a real-time strategy shaped by both geographic and semantic relevance.
Frank Buono
naturally ask about services in their area. Questions like “who offers 24-hour HVAC repair in Rochester” are opportunities to deliver targeted, structured responses that boost both visibility and trust. For service-based industries, this evolution is especially important. Consumers often search with urgency and detail, and businesses that reflect that specificity—paired with accurate hours, reviews, and mobile responsiveness—are more likely to appear as top answers, not just listings. In addition, platforms like Google Business Profile have become more interactive. Regular updates, Q&A...
specific query. This is where Answer Engine Optimization (AEO) enters the picture. AEO focuses on structuring content to directly answer user questions, especially in voice search and AI-generated results. For local businesses, this means tailoring web content to match how people
Localized digital marketing now rewards relevance, responsiveness, and real-time engagement.
About the Author
Frank Buono is the President of CGI Digital – Business Development & Strategic Partnerships, based in Rochester, NY. He is responsible for leading the company’s business development and strategic partnerships initiatives. Prior to his current role, Frank served as President of Next Ad Agency. He holds a bachelor’s degree from Western Connecticut State University.
HelloRochester, New York • Summer Issue |23
of Rochester, New York
Rochester, New York, isn't just known for its scenic landscapes and rich history; it's a city brimming with unique neighborhoods that embody a vibrant, inclusive spirit. Each area has its own distinct character, welcoming residents and visitors alike to explore and enjoy.
Park Avenue is one such gem, renowned for its charming tree-lined streets and eclectic mix of cafes, boutiques, and galleries. This buzzing neighborhood is a haven for creatives and a hub for community events, especially the annual Park Avenue Summer Art Festival, which draws thousands. Whether strolling
through its galleries or savoring an alfresco brunch, Park Avenue offers a delightful tapestry of urban life.
In the heart of Rochester, the Neighborhood of the Arts (NOTA) stands as another testament to the city’s creative pulse. Home to the Memorial Art Gallery and George Eastman Museum, NOTA is a cultural powerhouse where art and innovation flourish. The artistry on display spills into everyday
Discover the Vibrant Neighborhoods
24 | HelloRochester, New York • Summer Issue
Hello Rochester, New York • Summer Issue |25
Discover the Vibrant Neighborhoods
life, making it a must-visit for anyone passionate about creativity.
Further south, Corn Hill charms with its historic Victorian homes and inviting Riverwalk. This neighborhood perfectly combines Rochester’s past and present, celebrating both
with community-led events like the Corn Hill Arts Festival, fostering warmth and camaraderie.
From the bohemian flair of South Wedge to the bustling marketplaces in the South...
Discover the Vibrant Neighborhoods of Rochester, New York
Rochester, New York, isn't just known for its scenic landscapes and rich history; it's a city brimming with unique neighborhoods that embody a vibrant, inclusive spirit. Each area has its own distinct character, welcoming residents and visitors alike to explore and enjoy.
Park Avenue is one such gem, renowned for its charming tree-lined streets and eclectic mix of cafes, boutiques, and galleries. This buzzing neighborhood is a haven for creatives and a hub for community events, especially the annual Park Avenue Summer Art Festival, which draws thousands. Whether strolling through its galleries or savoring an alfresco brunch, Park Avenue offers a delightful tapestry of urban life.
In the heart of Rochester, the Neighborhood of the Arts (NOTA) stands as another testament to the city’s creative pulse. Home to the Memorial Art Gallery and George Eastman Museum, NOTA is a cultural powerhouse where art and innovation flourish. The artistry on display spills into everyday life, making it a must-visit for anyone passionate about creativity.
Further south, Corn Hill charms with its historic Victorian homes and inviting Riverwalk. This neighborhood perfectly combines Rochester’s past and present, celebrating both with community-led events like the Corn Hill Arts Festival, fostering warmth and camaraderie.
From the bohemian flair of South Wedge to the bustling marketplaces in the South Clinton Avenue area, Rochester neighborhoods are a testament to community spirit, diversity, and cultural richness. No matter where you wander in Rochester, you're sure to be met with open arms and endless possibilities.
Top Mistakes to Avoid When Planning Your Kitchen Remodel
A kitchen remodel is one of the most significant projects homeowners take on, and when done right, it can transform the heart of the home into a more functional and enjoyable space. But certain missteps, often made early in the planning process, can have lasting consequences. Recognizing these common pitfalls is key to a
remodel that delivers both form and function.
One of the biggest mistakes is underestimating storage needs. During planning, it’s easy to focus on how the kitchen will look, but if you don’t build in adequate storage, daily use quickly becomes frustrating. Custom cabinetry designed around your cooking
26 | HelloRochester, New York • Summer Issue
Top Mistakes to Avoid When Planning Your Kitchen Remodel
A kitchen remodel is one of the most significant projects homeowners take on, and when done right, it can transform the heart of the home into a more functional and enjoyable space. But certain missteps, often made early in the planning process, can have lasting consequences. Recognizing these common pitfalls is key to a remodel that delivers both form and function.
One of the biggest mistakes is underestimating storage needs. During planning, it’s easy to focus on how the kitchen will look, but if you don’t build in adequate storage, daily use quickly becomes frustrating. Custom cabinetry designed around your cooking habits, small appliances, and pantry requirements makes the difference between a beautiful kitchen and one that truly works.
Another frequent misstep is choosing style over longevity. Bold trends may seem appealing now, but kitchens are long-term investments. Opting for a trendy color or layout that may quickly date the space can lead to regret. A timeless design — with room for personalization in hardware, backsplashes, or lighting — is more likely to stand the test of time and appeal to future buyers.
Perhaps most critically, many homeowners overlook the importance of workflow. The “kitchen triangle” concept — the relationship between the sink, stove, and refrigerator — is a proven guideline for functional design. When these elements are too far apart or obstructed by islands or traffic paths, cooking becomes inefficient. Prioritizing this relationship in the layout enhances daily convenience and overall kitchen performance.
Poor lighting choices and lack of contingency in the budget are also worth noting. Skipping task lighting or failing to set aside funds for unexpected costs can lead to compromises during construction.
Ultimately, a successful kitchen remodel blends aesthetics with usability. Working with skilled designers and cabinet makers can help you transform your kitchen into a space that is not only beautiful but built around your real-life needs.
Michael Quatela
color or layout that may quickly date the space can lead to regret. A timeless design — with room for personalization in hardware, backsplashes, or lighting — is more likely to stand the test of time and appeal to future buyers.
Perhaps most critically, many homeowners overlook the importance of workflow. The “kitchen triangle” concept — the relationship between the sink, stove, and refrigerator — is a proven guideline for functional design. When these elements are too far apart or obstructed by islands or traffic paths, cooking becomes inefficient. Prioritizing this relationship in the layout...
habits, small appliances, and pantry requirements makes the difference between a beautiful kitchen and one that truly works.
Another frequent misstep is choosing style over longevity. Bold trends may seem appealing now, but kitchens are long-term investments. Opting for a trendy
Custom cabinetry designed around your cooking habits, small appliances, and pantry requirements makes the difference between a beaut...
About the Author
Michael Quatela, with over 30 years of experience in the furniture business and custom cabinetry since 1990, is the founder of Craftworks Custom Cabinetry. He focuses on exceeding customer expectations by providing unique design solutions that simplify and enhance the lives of his clients.
HelloRochester, New York • Summer Issue |27
Rochester's Unforgettable Events
Where Tradition Meets Excitement
Rochester, New York, is a city that truly knows how to celebrate! Throughout the year, this vibrant locale hosts a medley of special events that showcase its rich history, diverse culture, and community spirit. Whether you're a resident or just passing through, there's always something exciting happening in Rochester.
The renowned Rochester
Lilac Festival in May kicks off the city's event calendar with a vivacious burst of color and fragrance. With over 500 varieties of lilacs, the festival is a testament to Rochester's love for horticulture, drawing thousands of visitors who revel in the natural beauty and lively entertainment.
As summer unfolds, the city transforms into an art lover’s paradise with the Rochester International Jazz Festival. This
28 | HelloRochester, New York • Summer Issue
Hello Rochester, New York • Summer Issue |29
Rochester's Unforgettable Events
annual event welcomes world-class musicians to perform an eclectic mix of genres, ensuring there’s something for everyone to enjoy. A true auditory feast, the festival exudes a magical atmosphere that resonates through the city's streets.
As the cooler months approach, Rochester warms things up with its Christmas At The Market event. This beloved tradition turns the city’s public market into a festive wonderland of holiday cheer, tempting visitors with handcrafted gifts, delightful treats, and an enchanting ambiance.
From fragrant flowers to melodic tunes and festive spirit, Rochester, NY, promises...
Rochester's Unforgettable Events: Where Tradition Meets Excitement
Rochester, New York, is a city that truly knows how to celebrate! Throughout the year, this vibrant locale hosts a medley of special events that showcase its rich history, diverse culture, and community spirit. Whether you're a resident or just passing through, there's always something exciting happening in Rochester.
The renowned Rochester Lilac Festival in May kicks off the city's event calendar with a vivacious burst of color and fragrance. With over 500 varieties of lilacs, the festival is a testament to Rochester's love for horticulture, drawing thousands of visitors who revel in the natural beauty and lively entertainment.
As summer unfolds, the city transforms into an art lover’s paradise with the Rochester International Jazz Festival. This annual event welcomes world-class musicians to perform an eclectic mix of genres, ensuring there’s something for everyone to enjoy. A true auditory feast, the festival exudes a magical atmosphere that resonates through the city's streets.
As the cooler months approach, Rochester warms things up with its Christmas At The Market event. This beloved tradition turns the city’s public market into a festive wonderland of holiday cheer, tempting visitors with handcrafted gifts, delightful treats, and an enchanting ambiance.
From fragrant flowers to melodic tunes and festive spirit, Rochester, NY, promises special events that not only entertain but also bring together the community in a celebration of life and culture.
Discover the Green Heart of Rochester
City Parks Shine Bright
Rochester, New York, may be renowned for its rich history and innovation, but its city parks offer an enchanting escape into landscapes of natural beauty and community spirit. Each park in Rochester offers a distinctive charm, promising a memorable visit for both residents and tourists alike.
Highland Park beckons with its iconic lilac
festival, showcasing a vibrant tapestry of blossoms each spring. Visitors can wander through the meticulously crafted rock gardens or enjoy the serene environment. Its seasonal beauty enhances everything from leisurely strolls to lively community events. Elsewhere, Cobbs Hill Park offers stunning views of the city's skyline and invites visitors to explore its diverse hiking trails and enjoy its lush, green expanse.
30 | HelloRochester, New York • Summer Issue
Hello Rochester, New York • Summer Issue |31
Discover the Green Heart of Rochester
Whether you're a fitness enthusiast or a casual walker, this park has something for everyone.
For those seeking a blend of recreation and relaxation, Genesee Valley Park delivers with its winding trails along the Genesee River. The park is a hub for water sports, picnics, and family-friendly activities, making it a lively community gathering space.
In Rochester’s parks, nature and community unite, ensuring each visit is filled with peace and joy. The city's dedication to preserving and enhancing these green spaces makes Rochester a true haven for outdoor lovers. So, take a pause and immerse yourself in...
Discover the Green Heart of Rochester: City Parks Shine Bright
Rochester, New York, may be renowned for its rich history and innovation, but its city parks offer an enchanting escape into landscapes of natural beauty and community spirit. Each park in Rochester offers a distinctive charm, promising a memorable visit for both residents and tourists alike.
Highland Park beckons with its iconic lilac festival, showcasing a vibrant tapestry of blossoms each spring. Visitors can wander through the meticulously crafted rock gardens or enjoy the serene environment. Its seasonal beauty enhances everything from leisurely strolls to lively community events. Elsewhere, Cobbs Hill Park offers stunning views of the city's skyline and invites visitors to explore its diverse hiking trails and enjoy its lush, green expanse. Whether you're a fitness enthusiast or a casual walker, this park has something for everyone.
For those seeking a blend of recreation and relaxation, Genesee Valley Park delivers with its winding trails along the Genesee River. The park is a hub for water sports, picnics, and family-friendly activities, making it a lively community gathering space.
In Rochester’s parks, nature and community unite, ensuring each visit is filled with peace and joy. The city's dedication to preserving and enhancing these green spaces makes Rochester a true haven for outdoor lovers. So, take a pause and immerse yourself in the vibrant greenery that Rochester’s parks graciously offer.
FEATURED STORY
Why Planning Ahead for Your Funeral Matters
by Mike Anthony
Most people take time to prepare for life’s biggest moments—weddings, graduations, retirement. But planning your own funeral is something many postpone or avoid entirely. While it can be uncomfortable to think about, taking the time to plan your funeral in advance is one of the most thoughtful things you can do for your family. Without a clear plan, your loved ones may be left making difficult choices at an already emotional time. They might not know whether you wanted to be buried or cremated, or what type of service you preferred. These
32 | HelloRochester, New York • Summer Issue
Mike Anthony
ABOUT THE AUTHOR Mike Anthony is a dedicated member of the Anthony Funeral & Cremation Chapels family, perpetuating the tradition as part of the next generation of the family business. Having moved back to Rochester in 2015 after a career as a firefighter, Mike continues to contribute to the family business alongside his fellow family members.
questions, often decided under pressure, can lead to stress, confusion, and even disagreements among family members. Funeral preplanning allows you to take control of these decisions. You can specify the type of service, the location, and the elements that matter most to you—whether that includes a religious ceremony, favorite music, or a particular style of casket. Planning ahead means your funeral will better reflect your values, beliefs, and the way you want to be remembered. Planning your funeral in advance removes guesswork and brings peace of
Hello Rochester, New York • Summer Issue |33
Why Planning Ahead for Your Funeral Matters
Most people take time to prepare for life’s biggest moments—weddings, graduations, retirement. But planning your own funeral is something many postpone or avoid entirely. While it can be uncomfortable to think about, taking the time to plan your funeral in advance is one of the most thoughtful things you can do for your family. Without a clear plan, your loved ones may be left making difficult choices at an already emotional time. They might not know whether you wanted to be buried or cremated, or what type of service you preferred. These questions, often decided under pressure, can lead to stress, confusion, and even disagreements among family members. Funeral preplanning allows you to take control of these decisions. You can specify the type of service, the location, and the elements that matter most to you—whether that includes a religious ceremony, favorite music, or a particular style of casket. Planning ahead means your funeral will better reflect your values, beliefs, and the way you want to be remembered. Planning your funeral in advance removes guesswork and brings peace of mind to the people you care about. There’s also a financial side to preplanning. Funerals can be costly, and prices vary depending on the type of service and the provider. By making arrangements in advance, you can compare options and decide what fits your budget. Some choose to prepay, which can lock in prices and reduce the risk of unexpected costs for family later on. It’s important to remember that preplanning doesn’t mean everything is set in stone. Your preferences can change, and your plans can be updated at any time. The most important step is starting the process and documenting your wishes in a way that your family can easily access when the time comes. Ultimately, funeral planning is not just about organizing an event. It’s about easing a burden. It offers guidance to your family, protects them from difficult decisions, and helps ensure your life is honored in the way you choose. Thinking ahead, even about something as hard as death, can be a lasting act of care.
Planning your funeral inadvance removesguesswork and bringspeace ofmind to the peopleyou careabout.
mind to the people you care about. There’s also a financial side to preplanning. Funerals can be costly, and prices vary depending on the type of service and the provider. By making arrangements in advance, you can compare options and decide what fits your budget. Some choose to prepay, which can lock in prices and reduce the risk of unexpected costs for family later on. It’s important to remember that preplanning doesn’t mean everything is set in stone. Your preferences can...
Don’t Forget to Include Music in All the Things You Teach Your Children
Music is more than a pastime—it’s a powerful tool for child development. Decades of research have shown that learning to play an instrument can have profound effects on a child’s cognitive, emotional, and social growth.
According to a study by the University of Southern California's Brain and Creativity Institute, musical
training during childhood accelerates brain development, particularly in areas associated with language acquisition and reading skills. This means that children who learn music may perform better in school and have stronger verbal communication skills.
But the benefits aren’t just academic. Music fosters
34 | HelloRochester, New York • Summer Issue
Don’t Forget to Include Music in All the Things You Teach Your Children
Music is more than a pastime—it’s a powerful tool for child development. Decades of research have shown that learning to play an instrument can have profound effects on a child’s cognitive, emotional, and social growth.
According to a study by the University of Southern California's Brain and Creativity Institute, musical training during childhood accelerates brain development, particularly in areas associated with language acquisition and reading skills. This means that children who learn music may perform better in school and have stronger verbal communication skills.
But the benefits aren’t just academic. Music fosters creativity and self-expression, helping children explore and articulate their emotions. The act of learning an instrument also builds discipline, perseverance, and time management skills. These are qualities that children carry with them into adulthood, shaping their ability to overcome challenges and pursue goals.
Socially, music creates connections. Participating in a band, orchestra, or choir teaches children teamwork and collaboration. Performing in front of an audience—even just family—builds confidence and self-esteem.
As parents and educators, it’s important to include music in the list of things we teach our children. Whether it’s formal lessons or simply encouraging kids to pick up a guitar, keyboard, or drumsticks, the experience of making music will enrich their lives.
Music has been part of human culture for thousands of years, shaping societies and individual lives. Let’s ensure it remains a part of the next generation’s upbringing—a gift that will resonate far beyond childhood.
Bruce Schaubroeck
challenges and pursue goals.
Socially, music creates connections. Participating in a band, orchestra, or choir teaches children teamwork and collaboration. Performing in front of an audience—even just family—builds confidence and self-esteem.
As parents and educators, it’s important to include music in the list of things we teach our children. Whether it’s formal lessons or simply encouraging kids to pick up a guitar, keyboard, or drumsticks, the experience of making music will enrich their lives.
Music has been part of human culture for thousands of years, shaping societies and individual lives...
creativity and self-expression, helping children explore and articulate their emotions. The act of learning an instrument also builds discipline, perseverance, and time management skills. These are qualities that children carry with them into adulthood, shaping their ability to overcome
Fun Fact: Studies show children who learn music are 52% more likely to graduate college.
About the Author
Bruce Schaubroeck and his brother Armand began selling guitars out of their mothers basement in 1964.
They soon grew too big for the basement, in fact their House of Guitars is now the largest guitar store in the world.
Schaubroeck has made countless musical and instrumental donations to local music classes and students.
HelloRochester, New York • Summer Issue |35
FEATURED STORY
Spring Home Maintenance: Preparing Your Rochester Home for the Season
by Caitlin Sadwick
As winter fades and warmer days arrive, Rochester homeowners should take proactive steps to prepare their homes for spring. The harsh cold, snow, and ice can take a toll on roofs, siding, windows, and other exterior features, making seasonal maintenance essential for avoiding costly repairs down the road. Start with a thorough roof inspection to check for missing shingles, leaks, or damage caused by ice dams. Spring rain can quickly expose weak spots, so addressing issues early can prevent water damage. Clean out gutters and downspouts to ensure
36 | HelloRochester, New York • Summer Issue
Caitlin Sadwick
ABOUT THE AUTHOR In 2012, Daryl Sadwick established Exceptional Exteriors to meet and exceed the exterior home improvement needs of the Rochester, NY, community and beyond. Daughter Caitlin joined the team a few years ago as the Sadwick Family continues to serve the Rochester area and keeping families comfortable in their homes.
proper drainage and prevent overflow that could damage siding and foundations. Winter weather can cause cracks, warping, or peeling paint on siding, which should be repaired or repainted to protect against moisture intrusion. Check windows and doors for drafts, damaged seals, or warping. Properly sealed windows help with energy efficiency and keep your home comfortable year-round. Inspect fences for loose posts, rotting wood, or damaged panels that may have weakened under heavy snow. Power-washing decks and sealing the wood will help protect
Hello Rochester, New York • Summer Issue |37
Spring Home Maintenance: Preparing Your Rochester Home for the Season
As winter fades and warmer days arrive, Rochester homeowners should take proactive steps to prepare their homes for spring. The harsh cold, snow, and ice can take a toll on roofs, siding, windows, and other exterior features, making seasonal maintenance essential for avoiding costly repairs down the road. Start with a thorough roof inspection to check for missing shingles, leaks, or damage caused by ice dams. Spring rain can quickly expose weak spots, so addressing issues early can prevent water damage. Clean out gutters and downspouts to ensure proper drainage and prevent overflow that could damage siding and foundations. Winter weather can cause cracks, warping, or peeling paint on siding, which should be repaired or repainted to protect against moisture intrusion. Check windows and doors for drafts, damaged seals, or warping. Properly sealed windows help with energy efficiency and keep your home comfortable year-round. Inspect fences for loose posts, rotting wood, or damaged panels that may have weakened under heavy snow. Power-washing decks and sealing the wood will help protect against spring and summer humidity. Trim overgrown trees and shrubs to prevent branches from damaging siding or windows. Examine the foundation for cracks and reseal walkways or driveways if needed. A little preventative maintenance in early spring can go a long way in keeping your home protected, efficient, and looking its best. By addressing these key areas now, Rochester homeowners can enjoy the season worry-free, knowing their home is in top shape.
The harsh cold, snow,and ice cantake atoll onroofs, siding,windows, andother exteriorfeatures, making seasonal maintenanceessential for avoidingcostly repairs down theroad.
against spring and summer humidity. Trim overgrown trees and shrubs to prevent branches from damaging siding or windows. Examine the foundation for cracks and reseal walkways or driveways if needed. A little preventative maintenance in early spring can go a long way in keeping your home protected, efficient, and looking its best. By addressing these key areas now, Rochester homeowners can enjoy the season worry-free, knowing their home is in top shape.
FEATURED STORY
What Most People Get Wrong About Italian Food on a First Date
by Rene Spallina
The appeal of Italian cuisine on a first date is undeniable. It can feel intimate and sophisticated, conjuring images of candlelit trattorias and romantic conversations. However, the reality at the table can quickly derail the mood. Pasta, though beloved, can be one of the trickiest dishes to navigate when trying to make a good impression. Long noodles like fettuccine or spaghetti demand a level of concentration and dexterity that clashes with the relaxed charm most daters hope to project.
Messy meals can interrupt the flow of conversation,
38 | HelloRochester, New York • Summer Issue
Rene Spallina
ABOUT THE AUTHOR As owners of Pane Vino on the Avenue, Rene and Dave Spallina have infused the area with their culinary expertise, offering inventive dishes such as homemade jams and gluten-free options. Their dedication to quality and innovation has established the restaurant as a cherished destination for food enthusiasts.
especially when you're juggling sauce, silverware, and eye contact. Instead of defaulting to a dramatic plate of pasta, consider Italian options that are easier to manage. Gnocchi, for instance, offers all the comfort and richness of a traditional pasta dish without the hassle. These pillowy bites are typically coated in sauces that cling rather than splatter, making them elegant and practical. Likewise, risotto brings deep flavor and texture, yet remains neat and spoon-friendly. It allows the dinner to focus on conversation rather than
Hello Rochester, New York • Summer Issue |39
What Most People Get Wrong About Italian Food on a First Date
The appeal of Italian cuisine on a first date is undeniable. It can feel intimate and sophisticated, conjuring images of candlelit trattorias and romantic conversations. However, the reality at the table can quickly derail the mood. Pasta, though beloved, can be one of the trickiest dishes to navigate when trying to make a good impression. Long noodles like fettuccine or spaghetti demand a level of concentration and dexterity that clashes with the relaxed charm most daters hope to project.
Messy meals can interrupt the flow of conversation, especially when you're juggling sauce, silverware, and eye contact. Instead of defaulting to a dramatic plate of pasta, consider Italian options that are easier to manage. Gnocchi, for instance, offers all the comfort and richness of a traditional pasta dish without the hassle. These pillowy bites are typically coated in sauces that cling rather than splatter, making them elegant and practical. Likewise, risotto brings deep flavor and texture, yet remains neat and spoon-friendly. It allows the dinner to focus on conversation rather than coordination.
Chicken-based entrees are another underrated choice. Italian kitchens often elevate simple poultry with pan sauces, herbs, or wine reductions. These meals are often plated in manageable portions, making them less distracting to eat. When chosen wisely, they can convey both good taste and good manners — two qualities worth showcasing on any first date.
Beyond the dish itself, presentation matters. Shareable plates like antipasti or smaller courses can also contribute to a lighter, more interactive dining experience. The goal is not just to eat well, but to maintain a natural rhythm of conversation and connection. By selecting dishes that minimize interruption, daters can keep the focus on each other rather than the logistics of the meal.
Ultimately, Italian food offers a wide spectrum of choices — from indulgent and dramatic to refined and effortless. Knowing which end of the spectrum to lean into can make all the difference on a first date. It is not about avoiding Italian cuisine, but about choosing the kind of dish that lets you savor the moment without stress.
Pasta, thoughbeloved, canbe oneof thetrickiest dishesto navigate whentrying to make agood impression.
coordination.
Chicken-based entrees are another underrated choice. Italian kitchens often elevate simple poultry with pan sauces, herbs, or wine reductions. These meals are often plated in manageable portions, making them less distracting to eat. When chosen wisely, they can convey both good taste and good manners — two qualities worth showcasing on any first date.
Beyond the dish itself, presentation matters. Shareable plates like antipasti or smaller courses can also...
Remarkable Hometown Heroes
In the vibrant city of Rochester, New York, stories of community compassion and resilience unfold daily, painting a vivid picture of dedication and kindness. At the heart of these narratives are Rochester's remarkable hometown heroes, who strive to make the city a better place in countless ways. From teachers inspiring young minds at the city's bustling schools to healthcare professionals providing unwavering care, their efforts resonate deeply throughout the
community.
Among these local champions are the individuals who volunteer tirelessly at non-profit organizations, ensuring that vulnerable populations have access to food, shelter, and essential services. It is not uncommon to witness the spirit of giving during Rochester’s chilly winters, as neighbors come together to spread warmth and care. Then there are the creative innovators and entrepreneurs, who infuse Rochester with energy and progress, fostering the city's
Celebrating Rochester's
40 | HelloRochester, New York • Summer Issue
Hello Rochester, New York • Summer Issue |41
growth and prosperity.
Every Rochester hero brings their unique imprint of positive change, instilling a sense of unity and hope. The people of Rochester collectively inspire one another to embrace kindness and proactive action, proving that the power of community can transform lives. Emma Lazarus's legacy lives on here— "Give me your tired, your poor..."—as Rochestarians continuously strive to...
In the vibrant city of Rochester, New York, stories of community compassion and resilience unfold daily, painting a vivid picture of dedication and kindness. At the heart of these narratives are Rochester's remarkable hometown heroes, who strive to make the city a better place in countless ways. From teachers inspiring young minds at the city's bustling schools to healthcare professionals providing unwavering care, their efforts resonate deeply throughout the community.
Among these local champions are the individuals who volunteer tirelessly at non-profit organizations, ensuring that vulnerable populations have access to food, shelter, and essential services. It is not uncommon to witness the spirit of giving during Rochester’s chilly winters, as neighbors come together to spread warmth and care. Then there are the creative innovators and entrepreneurs, who infuse Rochester with energy and progress, fostering the city's growth and prosperity.
Every Rochester hero brings their unique imprint of positive change, instilling a sense of unity and hope. The people of Rochester collectively inspire one another to embrace kindness and proactive action, proving that the power of community can transform lives. Emma Lazarus's legacy lives on here— "Give me your tired, your poor..."—as Rochestarians continuously strive to uplift each other, foreshadowing an even brighter future for this dynamic city.
The Finger Lakes Regional Burn Association
Step onto the shores of New York's Finger Lakes, and one might be taken aback by its picturesque beauty. Yet nestled within this region, you'll discover a beacon of unwavering support and compassion – the Finger Lakes Regional Burn Association in Rochester, New York.
An exclusive video journey through the hardworking day of its executive director, Paul Schwartzman, provides an inside look at the determined fight they wage against burn injury trauma. Their mission is not only focused on physical recuperation but also considers the vital necessity of emotional recovery. The
association is not just a healthcare facility, but a healing community for those who have survived burn injuries.
A burn injury can be deeply traumatic, an occurrence that touches every aspect of a survivor's life. The Finger Lakes Regional Burn Association understands this trauma and works tirelessly to ensure its patients are not alone in their battles. From one-on-one services to group
Rochester's Ray of Hope
42 | HelloRochester, New York • Summer Issue
Hello Rochester, New York • Summer Issue |43
Rochester's Ray of Hope
sessions, the association provides holistic care to assist survivors in their healing journey.
But it goes even beyond that. The association's summer camp is a sanctuary for young burn survivors, offering children and young adults the
opportunity to switch helmets from survivors to, simply, kids again. The summer camp becomes a place where they can reconnect with the joys of youth, fostering new friendships and...
Rochester's Ray of Hope: The Finger Lakes Regional Burn Association
Step onto the shores of New York's Finger Lakes, and one might be taken aback by its picturesque beauty. Yet nestled within this region, you'll discover a beacon of unwavering support and compassion – the Finger Lakes Regional Burn Association in Rochester, New York.
An exclusive video journey through the hardworking day of its executive director, Paul Schwartzman, provides an inside look at the determined fight they wage against burn injury trauma. Their mission is not only focused on physical recuperation but also considers the vital necessity of emotional recovery. The association is not just a healthcare facility, but a healing community for those who have survived burn injuries.
A burn injury can be deeply traumatic, an occurrence that touches every aspect of a survivor's life. The Finger Lakes Regional Burn Association understands this trauma and works tirelessly to ensure its patients are not alone in their battles. From one-on-one services to group sessions, the association provides holistic care to assist survivors in their healing journey.
But it goes even beyond that. The association's summer camp is a sanctuary for young burn survivors, offering children and young adults the opportunity to switch helmets from survivors to, simply, kids again. The summer camp becomes a place where they can reconnect with the joys of youth, fostering new friendships and building confidence.
The work of the Finger Lakes Regional Burn Association is a reminder that even in our most painful moments, communities like these foster togetherness and resilience. As Schwartzman puts it, recovery is not just about "getting out of the hospital," but also about the emotional and psychological healing.
So here's to the Finger Lakes Regional Burn Association, an unsung hero in the heart of Rochester. Positively impacting lives, one healing journey at a time, this organization exemplifies the best of humankind's compassion and resilience. The association is more than just a promise of recovery. It is a testament to the spirit of hope, resilience, and community.
A Community with a Heart of Gold
In Rochester, New York, community spirit beats at the heart of the city through the inspiring initiative known as Rochester Cares. This dynamic organization is reshaping the landscape of volunteering, mobilizing a dedicated network of individuals committed to making a difference.
At the heart of Rochester Cares is a synergy between innovation and compassion. The organization offers diverse opportunities for residents to contribute their time and skills, addressing issues from homelessness to environmental conservation. By fostering collaborations with local nonprofits and organizers, Rochester Cares ensures that every helping hand is met with meaningful work, amplifying the impact across the region.
Whether it’s through organizing city-wide clean-up drives or orchestrating educational workshops for underprivileged youth, Rochester Cares transforms goodwill into tangible progress. Their tireless efforts not only lead to positive change but also foster bonds among community members, instilling a sense of camaraderie and shared purpose.
As Rochester Cares continues to grow, so too does the spirit of giving in this vibrant city. With each volunteer hour and every heart touched, Rochester, New York, is showcasing how c...
Rochester Cares
44 | HelloRochester, New York • Summer Issue
Rochester Cares: A Community with a Heart of Gold
In Rochester, New York, community spirit beats at the heart of the city through the inspiring initiative known as Rochester Cares. This dynamic organization is reshaping the landscape of volunteering, mobilizing a dedicated network of individuals committed to making a difference.
At the heart of Rochester Cares is a synergy between innovation and compassion. The organization offers diverse opportunities for residents to contribute their time and skills, addressing issues from homelessness to environmental conservation. By fostering collaborations with local nonprofits and organizers, Rochester Cares ensures that every helping hand is met with meaningful work, amplifying the impact across the region.
Whether it’s through organizing city-wide clean-up drives or orchestrating educational workshops for underprivileged youth, Rochester Cares transforms goodwill into tangible progress. Their tireless efforts not only lead to positive change but also foster bonds among community members, instilling a sense of camaraderie and shared purpose.
As Rochester Cares continues to grow, so too does the spirit of giving in this vibrant city. With each volunteer hour and every heart touched, Rochester, New York, is showcasing how compassion and collaboration can pave the way for a brighter future.
Hello Rochester, New York • Summer Issue |45
Rochester Cares
Why Core Strength Matters More Than You Think for a Healthy Spine
Spinal health is often discussed in terms of posture or workstation ergonomics, but one of the most critical and frequently overlooked contributors is core strength. The core includes not just the abdominal muscles visible at the surface, but a deeper network of stabilizing muscles such as the transverse abdominis,
multifidus, diaphragm, and pelvic floor. These muscles form a supportive cylinder around the spine, acting as a built-in brace that protects it during daily movement.
When the core functions properly, it stabilizes the spine both at rest and under load. This means better posture, more efficient
46 | HelloRochester, New York • Summer Issue
Why Core Strength Matters More Than You Think for a Healthy Spine
Spinal health is often discussed in terms of posture or workstation ergonomics, but one of the most critical and frequently overlooked contributors is core strength. The core includes not just the abdominal muscles visible at the surface, but a deeper network of stabilizing muscles such as the transverse abdominis, multifidus, diaphragm, and pelvic floor. These muscles form a supportive cylinder around the spine, acting as a built-in brace that protects it during daily movement.
When the core functions properly, it stabilizes the spine both at rest and under load. This means better posture, more efficient movement, and significantly less strain placed directly on spinal discs, joints, and ligaments. Conversely, when core muscles are weak or poorly engaged, the spine is forced to bear more load independently, which can lead to issues like chronic lower back pain, degenerative disc conditions, and poor alignment over time. A strong core distributes force efficiently across the musculoskeletal system, reducing the likelihood of injury and supporting long-term spinal health.
Many individuals don't associate their back pain with core weakness, yet clinical evidence consistently shows the connection. Everyday actions such as lifting, twisting, or even sitting require coordinated core activation. Without it, the body compensates in less efficient ways — often by overusing muscles in the back, hips, or shoulders — which can result in pain and dysfunction.
Improving core strength doesn’t require intense or advanced workouts. Foundational exercises such as bird-dogs, side planks, dead bugs, and pelvic tilts activate deep stabilizers when done with proper form. These movements are commonly used in rehabilitation settings due to their direct role in improving spinal control and posture.
Ultimately, treating spinal health as an isolated issue misses the broader picture. A strong, stable core is essential for maintaining spinal alignment, reducing pain, and preventing long-term injury. For those struggling with recurring back issues or simply looking to maintain a healthy spine, targeted core strengthening should be a central focus.
Dr. Allison Fleming
conditions, and poor alignment over time. A strong core distributes force efficiently across the musculoskeletal system, reducing the likelihood of injury and supporting long-term spinal health.
Many individuals don't associate their back pain with core weakness, yet clinical evidence consistently shows the connection. Everyday actions such as lifting, twisting, or even sitting require coordinated core activation. Without it, the body compensates in less efficient ways — often by overusing muscles in the back, hips, or shoulders — which can result in pain and dysfunction.
Improving core...
movement, and significantly less strain placed directly on spinal discs, joints, and ligaments. Conversely, when core muscles are weak or poorly engaged, the spine is forced to bear more load independently, which can lead to issues like chronic lower back pain, degenerative disc
A strong core distributes force efficiently across the musculoskeletal system, reducing the likelihood of injury and supporting long...
About the Author
Dr. Allison Fleming is a Rochester-based chiropractor and co-owner of Align Chiropractic. A graduate of the University of Rochester and NY Chiropractic College, she’s certified in Applied Kinesiology, Whole Foods Nutrition, and the Webster Technique. Dr. Fleming currently serves as a Regional Director for New York State Chiropractic Association (NYSCA).
HelloRochester, New York • Summer Issue |47
Browncroft
Walking through Browncroft is like turning the pages of a beautifully illustrated storybook—each home, tree, and garden weaving together to create a sense of belonging unique to this Rochester neighborhood. Renowned for its historic character and vibrant sense of community, Browncroft stands out as a place where neighbors greet each other by name and front porches invite friendly conversations.
Famed for the picturesque Browncroft Boulevard, where the tree-lined median bursts with tulips in spring and fiery foliage in autumn, this neighborhood radiates pride in its lush landscaping and carefully preserved early-20th-century homes. Brick colonials, Arts and Crafts bungalows, and classic Tudors line peaceful avenues, each residence displaying the architectural charm that makes Browncroft a
48 | HelloRochester, New York • Summer Issue
Neighborhoods of Rochester
Browncroft
Central Business District
Cobbs Hill
East Avenue
Park Avenue
Strong
Browncroft
designated Historic District.
But Browncroft is much more than its postcard-worthy appearance; it’s an active, welcoming community where lifelong friendships are formed. Residents gather for annual events, from lively block parties to seasonal garden walks spotlighting some of the region’s most impressive yards and floral displays. These gatherings foster a warmth that instantly puts newcomers at ease while forging lasting bonds among neighbors.
Young families are drawn to the nearby parks and playgrounds, while professionals appreciate Browncroft’s convenient proximity to Rochester’s best restaurants, boutiques, and...
Walking through Browncroft is like turning the pages of a beautifully illustrated storybook—each home, tree, and garden weaving together to create a sense of belonging unique to this Rochester neighborhood. Renowned for its historic character and vibrant sense of community, Browncroft stands out as a place where neighbors greet each other by name and front porches invite friendly conversations.
Famed for the picturesque Browncroft Boulevard, where the tree-lined median bursts with tulips in spring and fiery foliage in autumn, this neighborhood radiates pride in its lush landscaping and carefully preserved early-20th-century homes. Brick colonials, Arts and Crafts bungalows, and classic Tudors line peaceful avenues, each residence displaying the architectural charm that makes Browncroft a designated Historic District.
But Browncroft is much more than its postcard-worthy appearance; it’s an active, welcoming community where lifelong friendships are formed. Residents gather for annual events, from lively block parties to seasonal garden walks spotlighting some of the region’s most impressive yards and floral displays. These gatherings foster a warmth that instantly puts newcomers at ease while forging lasting bonds among neighbors.
Young families are drawn to the nearby parks and playgrounds, while professionals appreciate Browncroft’s convenient proximity to Rochester’s best restaurants, boutiques, and cultural attractions. Tree-shaded sidewalks encourage walking and biking, making every errand or outing a pleasant escape from the bustle of modern life. This pedestrian-friendly charm, paired with excellent local schools, makes it a favorite among families seeking both beauty and practicality.
Browncroft’s spirit lies in its people—residents deeply committed to sustainability, preservation, and hospitality. From community gardens to neighborhood improvement projects, there’s always a way to get involved and leave a lasting, positive mark. Whether you’re watching a gentle snowfall from your window or catching up with friends over lemonade in the summer sun, life in Browncroft feels refreshingly timeless. It’s more than just a location—it’s a cherished way of living, waiting to welcome you home.
Hello Rochester, New York • Summer Issue |49
Browncroft’s historic beauty, vibrant gardens, and tightly knit community create the perfect blend of charm and friendliness in Rochester, NY. With its architecturally distinct homes, lively neighborhood events, and welcoming spirit, Browncroft offers an inviting, picturesque lifestyle that appeals to families and newcomers alike. Discover why living in Browncroft means enjoying the best of community and comfort every day.
Downtown Rochester’s Central Business District pulses with an energy that’s hard to resist. Imagine mornings spent sipping locally roasted coffee as sunlight spills across the city’s murals, while friendly faces pass by on their way to tech startups, boutique shops, and vibrant open-air markets. This is the heart of Rochester—a dynamic neighborhood where cutting-edge innovation and historic charm coexist in perfect harmony.
Every block reveals surprises: cozy brunch spots where laughter bubbles over homemade pastries, internationally inspired restaurants promising culinary adventures, and verdant parks offering peaceful retreats. The Central Business District buzzes day and night, thanks to live music venues, eclectic art galleries, and a calendar packed with festivals that celebrate
50 | HelloRochester, New York • Summer Issue
Neighborhoods of Rochester
Browncroft
Central Business District
Cobbs Hill
East Avenue
Park Avenue
Strong
Central Business District
everything from jazz to food trucks.
Residents love the walkable streets, lined with stunning architecture—from elegant 19th-century facades to sleek modern high-rises—each telling a piece of Rochester’s story. Short commutes mean more time for the things that matter, whether it’s heading to a pop-up night market with friends or catching a show at the historic Eastman Theatre. Public transit is efficient and accessible, and an active cycling community makes it easy to skip the car for your daily adventures.
Living here feels connected—neighbors greet each other by name, local shop owners remember your favorite order, and...
Downtown Rochester’s Central Business District pulses with an energy that’s hard to resist. Imagine mornings spent sipping locally roasted coffee as sunlight spills across the city’s murals, while friendly faces pass by on their way to tech startups, boutique shops, and vibrant open-air markets. This is the heart of Rochester—a dynamic neighborhood where cutting-edge innovation and historic charm coexist in perfect harmony.
Every block reveals surprises: cozy brunch spots where laughter bubbles over homemade pastries, internationally inspired restaurants promising culinary adventures, and verdant parks offering peaceful retreats. The Central Business District buzzes day and night, thanks to live music venues, eclectic art galleries, and a calendar packed with festivals that celebrate everything from jazz to food trucks.
Residents love the walkable streets, lined with stunning architecture—from elegant 19th-century facades to sleek modern high-rises—each telling a piece of Rochester’s story. Short commutes mean more time for the things that matter, whether it’s heading to a pop-up night market with friends or catching a show at the historic Eastman Theatre. Public transit is efficient and accessible, and an active cycling community makes it easy to skip the car for your daily adventures.
Living here feels connected—neighbors greet each other by name, local shop owners remember your favorite order, and block parties bring everyone together. The area is perfect for young professionals seeking convenience, families eager for culture and green spaces, and anyone who craves a sense of belonging in the city’s core.
Choosing Rochester’s Central Business District isn’t just about a place to live: it’s about embracing a lifestyle where creativity thrives, opportunities bloom, and every day is full of possibilities. If you’re searching for a neighborhood where urban excitement blends seamlessly with true community warmth, the Central Business District invites you in.
Hello Rochester, New York • Summer Issue |51
Rochester’s Central Business District dazzles with its mix of historic charm, urban excitement, and genuine community spirit. Walkable streets, diverse dining, lively arts, and close-knit neighbors all create the perfect backdrop for anyone looking to embrace city life—and make meaningful connections. Discover a downtown where every day feels vibrant and every resident is part of something special.
Imagine starting your day with a sunrise stroll along scenic winding paths, the city skyline glinting over the treetops and laughter echoing from nearby tennis courts. That’s just another morning in Cobbs Hill, a Rochester neighborhood that fuses natural beauty with vibrant city life. Here, towering oaks and peaceful lakes embrace classic 1920s homes, where neighbors wave from porches and children race their bicycles through leafy streets.
What truly sets Cobbs Hill apart isn’t just its proximity to downtown or its postcard-worthy reservoir views—it’s the unmistakable sense of belonging. Residents look out for each other, hosting annual community picnics on sprawling lawns and supporting local artists showcased in weekend pop-up galleries. Throughout the year, the neighborhood pulses with
52 | HelloRochester, New York • Summer Issue
Neighborhoods of Rochester
Browncroft
Central Business District
Cobbs Hill
East Avenue
Park Avenue
Strong
Cobbs Hill
life: autumn brings firestorms of red and orange foliage to hiking trails, while spring is celebrated with neighborhood garden tours and bustling farmer’s markets.
For active souls, Cobbs Hill Park serves as a four-season playground. Runners, bird watchers, and yoga enthusiasts all find their tribe amid the rolling green—there’s always someone up for a game of frisbee or sharing stories on a picnic blanket. Winter transforms the reservoir into a sparkling wonderland, perfect for snowshoeing or impromptu snowman-building contests.
Local businesses, cozy coffee shops, and quirky eateries line Monroe Avenue, a stone’s throw...
Imagine starting your day with a sunrise stroll along scenic winding paths, the city skyline glinting over the treetops and laughter echoing from nearby tennis courts. That’s just another morning in Cobbs Hill, a Rochester neighborhood that fuses natural beauty with vibrant city life. Here, towering oaks and peaceful lakes embrace classic 1920s homes, where neighbors wave from porches and children race their bicycles through leafy streets.
What truly sets Cobbs Hill apart isn’t just its proximity to downtown or its postcard-worthy reservoir views—it’s the unmistakable sense of belonging. Residents look out for each other, hosting annual community picnics on sprawling lawns and supporting local artists showcased in weekend pop-up galleries. Throughout the year, the neighborhood pulses with life: autumn brings firestorms of red and orange foliage to hiking trails, while spring is celebrated with neighborhood garden tours and bustling farmer’s markets.
For active souls, Cobbs Hill Park serves as a four-season playground. Runners, bird watchers, and yoga enthusiasts all find their tribe amid the rolling green—there’s always someone up for a game of frisbee or sharing stories on a picnic blanket. Winter transforms the reservoir into a sparkling wonderland, perfect for snowshoeing or impromptu snowman-building contests.
Local businesses, cozy coffee shops, and quirky eateries line Monroe Avenue, a stone’s throw from home. Here, every meal is a chance to meet a friendly face, and shop owners remember your favorite order. Students, professionals, and families all find a welcoming home base, with excellent schools and easy commutes tying the neighborhood together.
Choosing Cobbs Hill means more than settling into a new address—it’s embracing a lifestyle where community spirit radiates in every smile and serene park view. If you’re searching for a place where city energy and tranquil green space live in harmony, Cobbs Hill just might be the neighborhood you never knew you needed.
Hello Rochester, New York • Summer Issue |53
Cobbs Hill blends the serenity of forested trails with the buzz of community life in Rochester, NY. With year-round events, inviting parks, and welcoming neighbors, every day feels special. Enjoy stunning views, walkable streets, and a strong sense of belonging—Cobbs Hill could be the vibrant, peaceful community you’ve been looking for.
East Avenue in Rochester, NY, is a vibrant tapestry woven from history, culture, and neighborly warmth. Step onto this scenic boulevard, and you’ll immediately sense a rare blend of sophistication and friendliness that brings the past and present together in perfect harmony.
Architectural gems, from grand mansions to well-preserved brownstones, line the streets, each home telling a unique story. The avenue’s illustrious legacy is most evident at the George Eastman Museum, where visitors can explore the origins of photography and cinema in a breathtaking historic setting. But East Avenue is no museum piece—it pulses with youthful energy, thanks to eclectic boutiques, colorful art galleries, and innovative eateries that dot the landscape.
Life here is all about connection: community
54 | HelloRochester, New York • Summer Issue
Neighborhoods of Rochester
Browncroft
Central Business District
Cobbs Hill
East Avenue
Park Avenue
Strong
East Avenue
events, sidewalk festivals, and art walks fill the calendar, making it easy for neighbors to become friends and newcomers to feel welcome from day one. Summer evenings see music drifting from open patios, while the scent of fresh coffee and pastries beckons each morning.
Nature lovers are just as charmed—verdant parks provide quiet escapes, while the famed Rochester Lilac Festival bursts into full bloom every May at the nearby Highland Park. Cyclists and walkers revel in the leafy beauty, often stopping to savor local markets and cozy outdoor cafés.
Families, professionals, creatives, and retirees all call East Avenue...
East Avenue in Rochester, NY, is a vibrant tapestry woven from history, culture, and neighborly warmth. Step onto this scenic boulevard, and you’ll immediately sense a rare blend of sophistication and friendliness that brings the past and present together in perfect harmony.
Architectural gems, from grand mansions to well-preserved brownstones, line the streets, each home telling a unique story. The avenue’s illustrious legacy is most evident at the George Eastman Museum, where visitors can explore the origins of photography and cinema in a breathtaking historic setting. But East Avenue is no museum piece—it pulses with youthful energy, thanks to eclectic boutiques, colorful art galleries, and innovative eateries that dot the landscape.
Life here is all about connection: community events, sidewalk festivals, and art walks fill the calendar, making it easy for neighbors to become friends and newcomers to feel welcome from day one. Summer evenings see music drifting from open patios, while the scent of fresh coffee and pastries beckons each morning.
Nature lovers are just as charmed—verdant parks provide quiet escapes, while the famed Rochester Lilac Festival bursts into full bloom every May at the nearby Highland Park. Cyclists and walkers revel in the leafy beauty, often stopping to savor local markets and cozy outdoor cafés.
Families, professionals, creatives, and retirees all call East Avenue home, drawn by its walkable streets and the sense that life here matters—every resident, every business, every gathering. Children skip along safe sidewalks to school, and older adults chat over lunch on sunny terraces. Neighbors look out for one another, and the diversity of backgrounds sparks endless conversations and friendships.
If you crave a neighborhood where art and innovation thrive, where history graces your daily walks, and where community spirit is more than just a slogan, East Avenue is ready to welcome you. Here, every day offers the chance to experience the extraordinary—right where you live.
Hello Rochester, New York • Summer Issue |55
East Avenue in Rochester delights with historic charm, creative energy, and a strong sense of community. Magnificent homes, top museums, and buzzing local shops make this neighborhood uniquely vibrant. Residents enjoy artistic events, relaxed park strolls, and genuine connections—making East Avenue the perfect blend of tradition and modern living, where every day feels inspiring and meaningful.
Park Avenue in Rochester, NY, radiates an irresistible energy. Stroll down its tree-lined streets any day of the year and you’ll discover a lively blend of old-world architecture, indie cafés, thriving boutiques, and smiling neighbors who greet you by name. This neighborhood’s vibrant personality is shaped by creative residents, local business owners, and families who infuse every corner with a love for community and a zest for life.
What truly sets Park Avenue apart is its spirit of togetherness. Outdoor tables at bustling coffee shops buzz with friendly conversation, while the aroma of fresh-baked pastries drifts onto elegant sidewalks. Renowned for its annual Park Ave Summer Art Festival, the area transforms into a creative wonderland, with artists, musicians, and food vendors
56 | HelloRochester, New York • Summer Issue
Neighborhoods of Rochester
Browncroft
Central Business District
Cobbs Hill
East Avenue
Park Avenue
Strong
Park Avenue
celebrating the joys of community life. Throughout the year, small galleries and music venues provide a stage for local talent, making every block feel like a destination.
For those who crave green spaces, Park Avenue offers leafy side streets and hidden gardens, perfect for a quiet afternoon retreat or a relaxing jog. Young professionals, artists, families, and longtime residents blend seamlessly, united by a shared appreciation for good company and the neighborhood’s iconic charm. Vibrant murals, carefully tended flower boxes, and cozy porches evoke a timeless beauty that feels fresh and inviting.
Dining here is a...
Park Avenue in Rochester, NY, radiates an irresistible energy. Stroll down its tree-lined streets any day of the year and you’ll discover a lively blend of old-world architecture, indie cafés, thriving boutiques, and smiling neighbors who greet you by name. This neighborhood’s vibrant personality is shaped by creative residents, local business owners, and families who infuse every corner with a love for community and a zest for life.
What truly sets Park Avenue apart is its spirit of togetherness. Outdoor tables at bustling coffee shops buzz with friendly conversation, while the aroma of fresh-baked pastries drifts onto elegant sidewalks. Renowned for its annual Park Ave Summer Art Festival, the area transforms into a creative wonderland, with artists, musicians, and food vendors celebrating the joys of community life. Throughout the year, small galleries and music venues provide a stage for local talent, making every block feel like a destination.
For those who crave green spaces, Park Avenue offers leafy side streets and hidden gardens, perfect for a quiet afternoon retreat or a relaxing jog. Young professionals, artists, families, and longtime residents blend seamlessly, united by a shared appreciation for good company and the neighborhood’s iconic charm. Vibrant murals, carefully tended flower boxes, and cozy porches evoke a timeless beauty that feels fresh and inviting.
Dining here is a celebration of flavors, from farm-to-table restaurants and craft breweries to world cuisines and classic neighborhood bakeries. Shops offer everything from vintage treasures to handcrafted gifts, making it easy to support local artisans.
In Park Avenue, life unfolds at a perfect pace—balanced between excitement and calm. It’s a place where memories are made: weekend brunches with friends, laughter echoing on bundled winter evenings, and spontaneous street gatherings during Rochester’s sunniest days. Whether you’re new to the city or searching for your forever home, Park Avenue’s welcoming embrace promises that you’ll always belong.
Hello Rochester, New York • Summer Issue |57
Park Avenue in Rochester, NY, offers vibrant charm, creativity, and true community spirit. Locally owned shops, delicious eateries, lively festivals, and picturesque streets make every day feel special. Here, neighbors become friends, art and culture thrive, and beautiful green spaces invite relaxation. Discover why Park Avenue’s blend of small-town warmth and urban excitement inspires residents to call it home.
Energy seems to ripple through the streets of Strong, where the past and present blend in a joyful celebration of Rochester’s spirit. From the inviting porches adorned with seasonal flowers to the colorful murals that tell stories of unity, this neighborhood offers an experience that’s refreshingly authentic and endlessly inspiring.
Strong welcomes everyone with open arms. It’s a place where neighbors know each other’s names and greet you with a wave as you pass. Children’s laughter echoes from the playgrounds, while local café owners remember your coffee order. In Strong, community isn’t just a word—it’s a daily ritual, a connection woven into the fabric of life.
Culture thrives here, thanks in part to the neighborhood’s incredible diversity. At any moment, you’ll find local markets
58 | HelloRochester, New York • Summer Issue
Neighborhoods of Rochester
Browncroft
Central Business District
Cobbs Hill
East Avenue
Park Avenue
Strong
Strong
bursting with flavors from around the world and music drifting from community events in Strong’s pocket parks. Residents celebrate together, whether it’s through street fairs, spontaneous block parties, or art walks that light up the evenings with creativity.
Families and young professionals alike are drawn to Strong’s unique charm. Affordable housing and meticulously maintained green spaces make the neighborhood especially inviting. The proximity to excellent schools, like Montessori Academy, and world-class attractions, such as the Strong National Museum of Play, add convenience and excitement to everyday life.
A sense...
Energy seems to ripple through the streets of Strong, where the past and present blend in a joyful celebration of Rochester’s spirit. From the inviting porches adorned with seasonal flowers to the colorful murals that tell stories of unity, this neighborhood offers an experience that’s refreshingly authentic and endlessly inspiring.
Strong welcomes everyone with open arms. It’s a place where neighbors know each other’s names and greet you with a wave as you pass. Children’s laughter echoes from the playgrounds, while local café owners remember your coffee order. In Strong, community isn’t just a word—it’s a daily ritual, a connection woven into the fabric of life.
Culture thrives here, thanks in part to the neighborhood’s incredible diversity. At any moment, you’ll find local markets bursting with flavors from around the world and music drifting from community events in Strong’s pocket parks. Residents celebrate together, whether it’s through street fairs, spontaneous block parties, or art walks that light up the evenings with creativity.
Families and young professionals alike are drawn to Strong’s unique charm. Affordable housing and meticulously maintained green spaces make the neighborhood especially inviting. The proximity to excellent schools, like Montessori Academy, and world-class attractions, such as the Strong National Museum of Play, add convenience and excitement to everyday life.
A sense of optimism prevails in Strong, where residents actively shape the future. Community gardens bloom with fresh produce and neighborly pride, while local initiatives have boosted both safety and sustainability. There’s a real sense that everyone here is working together to create something special—an inspiring example of what’s possible when a neighborhood believes in itself.
Living in Strong isn’t just about finding a home; it’s about embracing a lifestyle rooted in connection, celebration, and endless possibility. Few places capture the heart and soul of Rochester quite like this welcoming neighborhood.
Hello Rochester, New York • Summer Issue |59
Strong is a lively Rochester neighborhood where community, culture, and optimism flourish. Residents enjoy friendly faces, beautiful parks, unique local businesses, and vibrant events year-round. With great schools, affordable homes, and a creative spirit, Strong offers a warm, welcoming environment that inspires neighbors to connect, celebrate, and build a brighter future together. Discover the joy of calling Strong home.
Staying Warm and Safe: Protecting Yourself from the Cold
by Dan Ambrose
Winters in Rochester, NY, can be brutally cold, with freezing temperatures, harsh winds, and heavy snowfall. Staying warm isn’t just about comfort—it’s essential for your health and safety. Understanding the risks of cold exposure and how to prevent them can help you and your family stay safe all winter long.
Risks of Cold Exposure
Hypothermia: When body temperature drops below 95°F, it can cause confusion, shivering, slow breathing, and even unconsciousness. Immediate warming and medical attention are necessary.
Frostbite:
60 | HelloRochester, New York • Summer Issue
Dan Ambrose
ABOUT THE AUTHOR Dan Ambrose started his career in HVACR in 1973, attending trade school in high school.
He graduated from Alfred State College in 1977 and started his full-time employment in the HVACR industry. Dan worked as a commercial installer and service technician for three other commercial HVAC contractors for 19 years prior to founding Ambrose Mechanical Services in July of 1996.
Prolonged exposure to extreme cold can lead to frozen skin and tissues, particularly on fingers, toes, ears, and the nose. Severe cases may require medical treatment.
Cold Stress & Fatigue: The body works harder in freezing temperatures, which can lead to exhaustion, weakened immunity, and increased risk of illness.
How to Stay Safe
Layer Up: Wear insulated, moisture-wicking layers, plus a hat, gloves, and thermal socks to retain body heat.
Keep Your Home Warm: Set your thermostat to a safe, comfortable temperature and check
Hello Rochester, New York • Summer Issue |61
Staying Warm and Safe: Protecting Yourself from the Cold
Winters in Rochester, NY, can be brutally cold, with freezing temperatures, harsh winds, and heavy snowfall. Staying warm isn’t just about comfort—it’s essential for your health and safety. Understanding the risks of cold exposure and how to prevent them can help you and your family stay safe all winter long.
Risks of Cold Exposure
Hypothermia: When body temperature drops below 95°F, it can cause confusion, shivering, slow breathing, and even unconsciousness. Immediate warming and medical attention are necessary.
Frostbite: Prolonged exposure to extreme cold can lead to frozen skin and tissues, particularly on fingers, toes, ears, and the nose. Severe cases may require medical treatment.
Cold Stress & Fatigue: The body works harder in freezing temperatures, which can lead to exhaustion, weakened immunity, and increased risk of illness.
How to Stay Safe
Layer Up: Wear insulated, moisture-wicking layers, plus a hat, gloves, and thermal socks to retain body heat.
Keep Your Home Warm: Set your thermostat to a safe, comfortable temperature and check for drafts. Proper insulation and heating system maintenance are crucial.
Stay Dry: Wet clothing speeds up heat loss. Change out of damp clothes immediately.
Limit Outdoor Exposure: Take breaks indoors and avoid prolonged time outside in extreme cold.
Prepare for Emergencies: Keep blankets, extra clothing, and emergency supplies in your car and home in case of power outages.
Rochester winters can be harsh, but with the right precautions, you can stay safe, warm, and comfortable all season long. Stay warm and take care this winter!
The coldest temperatureever recorded in Rochesterwas -42 degrees!
for drafts. Proper insulation and heating system maintenance are crucial.
Stay Dry: Wet clothing speeds up heat loss. Change out of damp clothes immediately.
Limit Outdoor Exposure: Take breaks indoors and avoid prolonged time outside in extreme cold.
Prepare for Emergencies: Keep blankets, extra clothing, and emergency supplies in your car and home in case of power outages.
Rochester winters can be harsh, but with the right precautions, you can stay safe, warm,...
The Hidden Costs of Ignoring Minor Plumbing Issues
A slow drip or sluggish drain often goes unnoticed, especially in the course of a busy household routine. Yet even seemingly minor plumbing issues have the potential to develop into more extensive and costly problems. What may appear to be a minor inconvenience can, over time, lead to substantial damage—particularly in
older homes common to Rochester, where original piping or layered retrofits are still in service. Moisture from leaks tends to infiltrate structural components gradually. Wood framing, subflooring, and drywall are all vulnerable to repeated exposure, and this can lead to long-term structural weakening. In
64 | HelloRochester, New York • Summer Issue
The Hidden Costs of Ignoring Minor Plumbing Issues
A slow drip or sluggish drain often goes unnoticed, especially in the course of a busy household routine. Yet even seemingly minor plumbing issues have the potential to develop into more extensive and costly problems. What may appear to be a minor inconvenience can, over time, lead to substantial damage—particularly in older homes common to Rochester, where original piping or layered retrofits are still in service. Moisture from leaks tends to infiltrate structural components gradually. Wood framing, subflooring, and drywall are all vulnerable to repeated exposure, and this can lead to long-term structural weakening. In most cases, by the time visible damage occurs, the underlying deterioration has already progressed significantly. Beyond physical damage to the structure, plumbing leaks also create conditions ripe for microbial growth. Mold and mildew flourish in damp, enclosed spaces and may go unnoticed for weeks or even months. Once present, they affect indoor air quality and can trigger respiratory symptoms or allergic responses in sensitive individuals. In the case of slow drains, the risks extend further. While some blockages are caused by surface-level accumulation, others point to deeper issues such as partial pipe collapse or intrusion by tree roots. Delaying a professional assessment can result in full blockages or wastewater backflow, both of which are disruptive and expensive to correct. In practice, early intervention is far more manageable than crisis response. Inspections and repairs carried out at the first sign of trouble can prevent the need for extensive structural remediation, protect health, and maintain the stability of the home’s plumbing system.
George Campbell
unnoticed for weeks or even months. Once present, they affect indoor air quality and can trigger respiratory symptoms or allergic responses in sensitive individuals. In the case of slow drains, the risks extend further. While some blockages are caused by surface-level accumulation, others point to deeper issues such as partial pipe collapse or intrusion by tree roots. Delaying a professional assessment can result in full blockages or wastewater backflow, both of which are disruptive and expensive to correct. In practice, early intervention is far more manageable than crisis response. Inspections...
most cases, by the time visible damage occurs, the underlying deterioration has already progressed significantly. Beyond physical damage to the structure, plumbing leaks also create conditions ripe for microbial growth. Mold and mildew flourish in damp, enclosed spaces and may go
Even small leaks or slow drains may reflect larger systemic issues that will grow more damaging if left unaddressed.
About the Author
George Campbell is the owner and seasoned leader of G.T. Campbell Plumbing in Rochester, NY, boasting over 30 years of professional plumbing experience. Under his stewardship, the family-owned company has delivered honest, high-quality service for more than two decades—prioritizing respectful customer care and transparent pricing.
HelloRochester, New York • Summer Issue |65
FEATURED STORY
Fresh Ingredients & Homemade Jams? Yes, Please!
by Rene Spallina
Brunch, when done thoughtfully, can reveal a kitchen’s priorities. Ingredients arrive raw and whole; they do not emerge fully formed from a freezer. When eggs are cracked fresh for each order, the difference is more than texture — it is integrity. The same holds true for fruit that tastes like fruit, not syrup. In dining rooms where toast is paired with homemade jams, a basic side dish becomes evidence of intention.
Housemade jam is not a shortcut. It is a process that demands time and attention. Raspberries must be reduced at the right
66 | HelloRochester, New York • Summer Issue
Rene Spallina
ABOUT THE AUTHOR As owners of Pane Vino on the Avenue, Rene and Dave Spallina have infused the area with their culinary expertise, offering inventive dishes such as homemade jams and gluten-free options. Their dedication to quality and innovation has established the restaurant as a cherished destination for food enthusiasts.
temperature; peaches must be peeled and cut by hand. Sugar, pectin, and acid must be measured carefully to balance flavor without overshadowing it. What results is something recognizable — something with color, brightness, and texture. When restaurants encounter it on a biscuit or between layers of French toast, they are not simply being served; they are being considered.
The same discipline applies to greens, potatoes, and proteins. Salad that crunches did not come from a bag. Potatoes with visible char were not held under a lamp. These details
Hello Rochester, New York • Summer Issue |67
Fresh Ingredients & Homemade Jams? Yes, Please!
Brunch, when done thoughtfully, can reveal a kitchen’s priorities. Ingredients arrive raw and whole; they do not emerge fully formed from a freezer. When eggs are cracked fresh for each order, the difference is more than texture — it is integrity. The same holds true for fruit that tastes like fruit, not syrup. In dining rooms where toast is paired with homemade jams, a basic side dish becomes evidence of intention.
Housemade jam is not a shortcut. It is a process that demands time and attention. Raspberries must be reduced at the right temperature; peaches must be peeled and cut by hand. Sugar, pectin, and acid must be measured carefully to balance flavor without overshadowing it. What results is something recognizable — something with color, brightness, and texture. When restaurants encounter it on a biscuit or between layers of French toast, they are not simply being served; they are being considered.
The same discipline applies to greens, potatoes, and proteins. Salad that crunches did not come from a bag. Potatoes with visible char were not held under a lamp. These details indicate prep that is done early, with consistency and focus. It is not an accident when dishes arrive tasting balanced and finished. It is the product of routine and repetition, carried out routinely.
A menu that accommodates diverse preferences — vegan, vegetarian, gluten-free — can meet trends and reflect a foundational respect for dietary differences. That inclusivity can extend beyond ingredients to timing; restaurants benefit when a menu remains available throughout open hours. This continuity allows the same care to reach every guest, regardless of when they arrive.
Atmosphere also can communicate values. When a restaurant incorporates local art, eclectic furniture, or custom-designed wallpaper, it can create a nice ambiance. These choices build character without resorting to theme. They do not distract from the food; they reinforce the experience.
When fruit preserves are made in-house and served while still tasting of their original ingredients, they signal more than flavor — they reveal a kitchen that pays attention.
The elements of a standout brunch are not secret or proprietary. They are visible in the rhythm of the kitchen, the pace of the service, and the freshness of each dish. When these pieces align, the result can be quietly remarkable.
When fruitpreserves aremade in-houseand served while stilltasting of their originalingredients, they signal morethan flavor — theyreveal a kitchenthat paysattention.
indicate prep that is done early, with consistency and focus. It is not an accident when dishes arrive tasting balanced and finished. It is the product of routine and repetition, carried out routinely.
A menu that accommodates diverse preferences — vegan, vegetarian, gluten-free — can meet trends and reflect a foundational respect for dietary differences. That inclusivity can extend beyond ingredients to timing; restaurants benefit when a menu remains available throughout open...
FEATURED STORY
Building Wisely: When Quality Outweighs Cost
by Jeff Corcoran
In the dynamic world of commercial construction, one principle continually stands out: the importance of prioritizing quality over cost in big decisions. It's a common predicament faced by project owners and managers, determining where to invest and where to economize. However, experience illustrates that investing in quality can significantly enhance the longevity and success of a project.
Consider, for instance, roofing materials and installation techniques. Opting for lower-quality options may seem cost-effective initially, but the risk of
68 | HelloRochester, New York • Summer Issue
Jeff Corcoran
ABOUT THE AUTHOR Jeff Corcoran is the President of Unified Maintenance and Construction (UMAC), a leading commercial construction company based in Western New York. Since co-founding UMAC in 2008, he has guided its growth from a small operation into a reputable industry player, serving major accounts, including restaurant and retail Fortune 500 corporations.
future leaks, damage, and the need for premature replacement can result in unexpected and elevated costs. On the other hand, high-quality roofing not only extends the life of the building but also offers better energy efficiency, ultimately reducing operational costs.
Similarly, when selecting an HVAC system, energy-efficient and durable units, though possibly more expensive upfront, can offer significant savings in energy bills and maintenance over time. These systems are crucial for maintaining a comfortable and healthy environment for
Hello Rochester, New York • Summer Issue |69
Building Wisely: When Quality Outweighs Cost
In the dynamic world of commercial construction, one principle continually stands out: the importance of prioritizing quality over cost in big decisions. It's a common predicament faced by project owners and managers, determining where to invest and where to economize. However, experience illustrates that investing in quality can significantly enhance the longevity and success of a project.
Consider, for instance, roofing materials and installation techniques. Opting for lower-quality options may seem cost-effective initially, but the risk of future leaks, damage, and the need for premature replacement can result in unexpected and elevated costs. On the other hand, high-quality roofing not only extends the life of the building but also offers better energy efficiency, ultimately reducing operational costs.
Similarly, when selecting an HVAC system, energy-efficient and durable units, though possibly more expensive upfront, can offer significant savings in energy bills and maintenance over time. These systems are crucial for maintaining a comfortable and healthy environment for occupants, which can directly impact productivity and satisfaction.
Equally important is the selection of a skilled and reputable construction team. Expertise and attention to detail in execution can prevent costly mistakes, ensuring that the project is completed to the highest standards.
While initial costs are an important consideration, assessing the long-term implications of quality versus cost can lead to more informed, prudent decisions in commercial construction endeavors. Choosing quality where it matters most is an investment in the future success and sustainability of any project.
Investing in high-quality materialsand craftsmanshipcan reducelong-term maintenance costsby up to 30%.
occupants, which can directly impact productivity and satisfaction.
Equally important is the selection of a skilled and reputable construction team. Expertise and attention to detail in execution can prevent costly mistakes, ensuring that the project is completed to the highest standards.
While initial costs are an important consideration, assessing the long-term implications of quality versus cost can lead to more informed, prudent decisions in commercial construction...
Enhance Your Skin's Nighttime Renewal
While you sleep, your skin diligently repairs and regenerates, shedding millions of cells daily. Establishing an effective nighttime routine can support this natural process and promote a healthier complexion. Gentle Cleansing Begin your evening regimen by cleansing your face to remove the day's accumulation of dirt,
oil, and makeup. Opt for a mild cleanser that preserves the skin's natural oils, as over-washing can lead to dryness and irritation. Prioritize Restful Sleep Adequate sleep is essential for skin rejuvenation. During deep sleep, the body repairs damaged tissues and fosters cellular turnover, contributing
70 | HelloRochester, New York • Summer Issue
Enhance Your Skin's Nighttime Renewal
While you sleep, your skin diligently repairs and regenerates, shedding millions of cells daily. Establishing an effective nighttime routine can support this natural process and promote a healthier complexion. Gentle Cleansing Begin your evening regimen by cleansing your face to remove the day's accumulation of dirt, oil, and makeup. Opt for a mild cleanser that preserves the skin's natural oils, as over-washing can lead to dryness and irritation. Prioritize Restful Sleep Adequate sleep is essential for skin rejuvenation. During deep sleep, the body repairs damaged tissues and fosters cellular turnover, contributing to a radiant complexion. Aim for 7-9 hours of quality sleep each night to allow your skin ample time to restore and renew. Maintain Clean Bedding As you rest, shed skin cells accumulate on your pillowcases, creating an environment conducive to bacterial growth and potential breakouts. Regularly laundering your bedding, especially pillowcases, helps maintain a clean surface for your skin, reducing the risk of irritation and blemishes. Experts recommend changing pillowcases at least once a week, and more frequently if you have oily skin or are prone to acne. citeturn0news13 By incorporating these practices into your nightly routine, you can enhance your skin's natural renewal processes, leading to a healthier and more vibrant complexion.
Dr. Joshua Weitz
breakouts. Regularly laundering your bedding, especially pillowcases, helps maintain a clean surface for your skin, reducing the risk of irritation and blemishes. Experts recommend changing pillowcases at least once a week, and more frequently if you have oily skin or are prone to acne. citeturn0news13 By incorporating these practices into your nightly routine, you can enhance your skin's natural renewal processes, leading to a healthier and more vibrant complexion.
to a radiant complexion. Aim for 7-9 hours of quality sleep each night to allow your skin ample time to restore and renew. Maintain Clean Bedding As you rest, shed skin cells accumulate on your pillowcases, creating an environment conducive to bacterial growth and potential
Your skin sheds millions of cells daily—nurture its nightly renewal.
About the Author
Dr. Joshua Weitz serves as the clinical director at Dermatology Associates of Rochester, specializing in immunology with a focus on nonsurgical procedures like CoolSculpting®. He is board-certified in internal medicine, allergy/immunology, and anti-aging and regenerative medicine. Dr. Weitz is actively involved in patient care and trains other providers in advanced aesthetic techniques.
HelloRochester, New York • Summer Issue |71
Myth vs. Fact: Do Basement Cracks Always Mean Structural Problems?
It is a common belief that every crack found in a basement wall or floor signifies a serious structural failure. In practice, this is not always the case. Many foundation cracks result from the natural process of settling, particularly in newer homes where the soil beneath the structure adjusts during the first several
years after construction. These types of cracks may appear superficial and remain unchanged over time. What distinguishes harmless fissures from those requiring professional attention is not merely their existence but their behavior over time. Cracks that gradually expand in width, those that admit water
72 | HelloRochester, New York • Summer Issue
Myth vs. Fact: Do Basement Cracks Always Mean Structural Problems?
It is a common belief that every crack found in a basement wall or floor signifies a serious structural failure. In practice, this is not always the case. Many foundation cracks result from the natural process of settling, particularly in newer homes where the soil beneath the structure adjusts during the first several years after construction. These types of cracks may appear superficial and remain unchanged over time. What distinguishes harmless fissures from those requiring professional attention is not merely their existence but their behavior over time. Cracks that gradually expand in width, those that admit water during rainfall, or those that develop a stair-step pattern along masonry joints should not be disregarded. These characteristics may suggest shifting foundation components, hydrostatic pressure, or compromised structural elements. Cracks that widen over time, leak water, or follow a stepped path through brickwork can reflect underlying conditions that warrant prompt evaluation. A particularly important indicator is the presence of moisture. Water intrusion through foundation cracks, even in small amounts, can alter the environment inside the basement. Over time, this may lead to increased humidity, musty odors, or, in more severe instances, mold growth and damage to stored materials. Seasonal patterns in moisture penetration, such as leaks only occurring in spring or after significant storms, also provide insight into the severity and cause of the cracking. Another point of differentiation lies in the location and orientation of the crack. Horizontal cracks, especially those along the midline of poured concrete walls, tend to signal greater concern than short vertical cracks near the corners of the foundation. Similarly, if windows or doors begin to stick, or if there are visible gaps at ceiling joints, these may be concurrent symptoms of a shifting foundation. Homeowners should monitor any crack for changes in size, shape, or moisture levels. Applying measurement markers or using photographic documentation over time can aid in this assessment. Early evaluation by a knowledgeable professional can limit the scope and cost of future repairs. Not all basement cracks are equivalent in meaning or consequence. Distinguishing between cosmetic changes and structural red flags requires attention to detail and an understanding of typical building behavior.
Neil Delves and Kevin Giufre
stepped path through brickwork can reflect underlying conditions that warrant prompt evaluation. A particularly important indicator is the presence of moisture. Water intrusion through foundation cracks, even in small amounts, can alter the environment inside the basement. Over time, this may lead to increased humidity, musty odors, or, in more severe instances, mold growth and damage to stored materials. Seasonal patterns in moisture penetration, such as leaks only occurring in spring or after significant storms, also provide insight into the severity and cause of the cracking. Another point of...
during rainfall, or those that develop a stair-step pattern along masonry joints should not be disregarded. These characteristics may suggest shifting foundation components, hydrostatic pressure, or compromised structural elements. Cracks that widen over time, leak water, or follow a
Cracks that widen over time, leak water, or follow a stepped path through brickwork can reflect underlying conditions that warrant p...
About the Author
Neil Delves and Kevin Giufre are the co-owners of Neverwet Basement Waterproofing, a Rochester, NY-based company specializing in basement waterproofing solutions. With extensive experience in the industry, they are committed to providing reliable and effective services to homeowners in the region.
HelloRochester, New York • Summer Issue |73
Hometown Heroes selebrates the brave men and women from Rochester who answered the call to serve. They left their homes, families, and communities to defend our freedoms. They brought with them the values of their upbringing, woven into the fabric of the communities they cherished. Across generations, these heroes stood united, embodying courage, sacrifice, and a love of country that knows no bounds. Whether on land, sea, or in
the skies, they carried the spirit of their hometowns with them, facing challenges with unyielding resolve and selflessness. We honor their service, their legacy, and the communities that raised them. Today, we remember not just their dedication but the strength and unity that bind us all as Americans. Their stories are our stories, a testament to the enduring spirit of the United States and the bonds that make us strong.
Hometown Heroes
74 | HelloRochester, New York • Summer Issue
Robert Niven - U.S. CIVIL WAR - Captain - U.S. ARMY
Hello Rochester, New York • Summer Issue |75
Hometown Heroes
Robert Niven - U.S. CIVIL WAR - Captain - U.S. ARMY
FEATURED STORY
The Ultimate Guide to Selecting the Best Roofing Material for Your Home
by Scott Reeves
When contemplating a new roof, one of the most critical decisions you’ll face is selecting the right material. This choice not only influences the aesthetic appeal of your home but also plays a pivotal role in its protection, energy efficiency, and longevity. With a variety of options available, understanding the nuances of each is essential for making an informed decision.
Metal roofs, while initially more costly, can last up to 50 years or more with minimal maintenance. So, you may want to consider long-term durability and cost-effectiveness
76 | HelloRochester, New York • Summer Issue
Scott Reeves
ABOUT THE AUTHOR Scott Reeves is the owner of Mr. Fussy Roofing, a company specializing in residential and commercial roofing services in Monroe County, NY. Under his leadership, the company has earned an A+ BBB Rating and recognition as a Preferred Contractor with Owens Corning
in your selection process. Factors such as climate, the architectural style of your home, and budget constraints should also guide your choice.
Asphalt shingles are widely favored for their affordability and versatility, making them a suitable option for many homeowners. In contrast, slate and clay tiles offer unparalleled longevity and a distinct look that can elevate the aesthetic of traditional homes. For those living in areas prone to wildfires or extreme weather, metal roofing provides exceptional resistance to fire and wind.
In
Hello Rochester, New York • Summer Issue |77
The Ultimate Guide to Selecting the Best Roofing Material for Your Home
When contemplating a new roof, one of the most critical decisions you’ll face is selecting the right material. This choice not only influences the aesthetic appeal of your home but also plays a pivotal role in its protection, energy efficiency, and longevity. With a variety of options available, understanding the nuances of each is essential for making an informed decision.
Metal roofs, while initially more costly, can last up to 50 years or more with minimal maintenance. So, you may want to consider long-term durability and cost-effectiveness in your selection process. Factors such as climate, the architectural style of your home, and budget constraints should also guide your choice.
Asphalt shingles are widely favored for their affordability and versatility, making them a suitable option for many homeowners. In contrast, slate and clay tiles offer unparalleled longevity and a distinct look that can elevate the aesthetic of traditional homes. For those living in areas prone to wildfires or extreme weather, metal roofing provides exceptional resistance to fire and wind.
In selecting the right roofing material, it’s important to balance aesthetic preferences with practical considerations. Consulting with a professional can provide tailored advice, ensuring your roof meets both your needs and those of your home. Prioritizing durability and suitability will serve you well in the long run, safeguarding your home for years to come.
Metal roofs, whileinitially more costly, canlast up to 50years ormore with minimalmaintenance!
selecting the right roofing material, it’s important to balance aesthetic preferences with practical considerations. Consulting with a professional can provide tailored advice, ensuring your roof meets both your needs and those of your home. Prioritizing durability and suitability will serve you well in the long run, safeguarding your home for years to come.
Featured Story
Choosing Granite Memorials
Selecting a memorial is a significant and personal decision. It represents not only a marker of remembrance but also a lasting tribute to a loved one’s life. Among the many materials available, granite remains a preferred choice for its combination of beauty, strength, and longevity.
Granite’s natural durability
allows it to withstand the effects of time and weather with minimal wear. It resists erosion, retains its color, and preserves the fine details of engravings for decades. This resilience makes it an ideal material for both simple and intricate memorial designs. Its ability to maintain appearance over time
78 | HelloRochester, New York • Summer Issue
Choosing Granite Memorials
Selecting a memorial is a significant and personal decision. It represents not only a marker of remembrance but also a lasting tribute to a loved one’s life. Among the many materials available, granite remains a preferred choice for its combination of beauty, strength, and longevity.
Granite’s natural durability allows it to withstand the effects of time and weather with minimal wear. It resists erosion, retains its color, and preserves the fine details of engravings for decades. This resilience makes it an ideal material for both simple and intricate memorial designs. Its ability to maintain appearance over time ensures that the monument continues to honor a loved one well into the future.
In addition to its durability, granite offers an array of color options to suit different tastes and symbolic preferences. From classic grays to deep blacks and even soft reds or blues, families can choose a tone that feels appropriate or personally meaningful. The color of the stone often plays a role in setting the tone of the memorial’s overall appearance.
Before finalizing a design, it is important to review cemetery rules and plot dimensions. Many cemeteries have specific guidelines regarding monument size, shape, or even finish. Ensuring compliance helps avoid delays and unexpected adjustments later in the process.
Equally important is the design itself. A carefully chosen shape, finish, and inscription style can reflect the personality and legacy of the individual being honored. Options may include polished or matte surfaces, serif or script lettering, and symbols or motifs that held personal meaning. Customization allows families to create a tribute that feels deeply personal while maintaining the dignity and tradition of memorial design.
Ultimately, a granite memorial should serve as more than a marker. It should stand as a lasting reminder of a life lived and remembered with care. With thoughtful planning, granite offers the strength and beauty to do just that.
Staff at McGee Monuments
choose a tone that feels appropriate or personally meaningful. The color of the stone often plays a role in setting the tone of the memorial’s overall appearance.
Before finalizing a design, it is important to review cemetery rules and plot dimensions. Many cemeteries have specific guidelines regarding monument size, shape, or even finish. Ensuring compliance helps avoid delays and unexpected adjustments later in the process.
Equally important is the design itself. A carefully chosen shape, finish, and inscription style can reflect the personality and legacy of the individual being...
ensures that the monument continues to honor a loved one well into the future.
In addition to its durability, granite offers an array of color options to suit different tastes and symbolic preferences. From classic grays to deep blacks and even soft reds or blues, families can
Granite’s natural durability allows it to withstand the effects of time and weather with minimal wear.
About the Author
McGee Monuments is a well-established business in Rochester, NY that has been providing quality-crafted granite monuments since 1900. With a reputation for skilled work and dignified service, they offer a wide selection of monuments, from flat markers to benches, and specialize in expert lettering services on existing memorials.
Many people assume joint pain simply comes with aging and must be accepted. That assumption overlooks important possibilities. Joint pain often signals treatable conditions such as arthritis, tendon injuries, or joint misalignment, and recognizing the underlying cause can open a path to real relief.
Many believe that age alone causes deterioration in joints. While wear and tear over time contributes, persistent pain is not always tied to aging. Instead, early‑stage arthritis or bursitis might be involved. Tendon injuries — such as tendonitis —
82 | HelloRochester, New York • Summer Issue
Kevin Card
ABOUT THE AUTHOR Kevin Card is the Practice Administrator at Greater Rochester Orthopaedics (Rochester, NY), overseeing operations across three locations including Linden Medical Campus, Culver Road, and Lyell‑Gates. With 13 years of progressive management experience in service‑driven healthcare, Kevin is known for his strong reputation with patients and team members alike
or mild misalignment from injury or repetitive motion can be to blame. When people accept discomfort as inevitable, they may delay diagnosis and miss an opportunity to address the condition effectively.
A proper diagnosis often involves a thorough physical exam, discussion of symptoms, and imaging tests such as X‑rays or MRI. Blood tests may also be used to rule out inflammatory conditions. With accurate information, a medical expert can recommend targeted treatments. That might include physical therapy to strengthen supporting muscles, corrective
Hello Rochester, New York • Summer Issue |83
What Most People Get Wrong About Joint Pain
Many people assume joint pain simply comes with aging and must be accepted. That assumption overlooks important possibilities. Joint pain often signals treatable conditions such as arthritis, tendon injuries, or joint misalignment, and recognizing the underlying cause can open a path to real relief.
Many believe that age alone causes deterioration in joints. While wear and tear over time contributes, persistent pain is not always tied to aging. Instead, early‑stage arthritis or bursitis might be involved. Tendon injuries — such as tendonitis — or mild misalignment from injury or repetitive motion can be to blame. When people accept discomfort as inevitable, they may delay diagnosis and miss an opportunity to address the condition effectively.
A proper diagnosis often involves a thorough physical exam, discussion of symptoms, and imaging tests such as X‑rays or MRI. Blood tests may also be used to rule out inflammatory conditions. With accurate information, a medical expert can recommend targeted treatments. That might include physical therapy to strengthen supporting muscles, corrective exercises, or minimally invasive injections to reduce inflammation. In some cases a simple orthotic or brace improves alignment and relieves pressure.
Relying only on rest and over‑the‑counter pain relievers may provide temporary comfort but does not resolve underlying causes. NSAIDs can mask pain but do not change joint mechanics or heal damaged tendon tissue. Similarly, rest alone may lead to stiffness and muscle weakening, which can worsen the problem over time. A balanced plan combining movement, strengthening, and symptom management often leads to better long‑term outcomes.
Some people worry that pursuing medical evaluation will lead immediately to surgery. In reality surgery is considered only after conservative methods have been tried without sufficient relief. Options like joint injections, guided exercise routines, or gait modification can help most people restore function and reduce discomfort. Surgery becomes necessary only if structural damage or chronic degeneration persists despite those efforts.
When joint pain begins to affect daily activities — walking, climbing stairs, or doing household tasks — it’s a sign that waiting won’t help. Early action can improve quality of life and prevent more serious problems later. Addressing pain proactively can preserve mobility and independence long term.
Correct diagnosis of joint pain is the crucial first step toward meaningful relief and a better daily life.
Correct diagnosis ofjoint painis the crucialfirst steptoward meaningfulrelief and a betterdaily life.
exercises, or minimally invasive injections to reduce inflammation. In some cases a simple orthotic or brace improves alignment and relieves pressure.
Relying only on rest and over‑the‑counter pain relievers may provide temporary comfort but does not resolve underlying causes. NSAIDs can mask pain but do not change joint mechanics or heal damaged tendon tissue. Similarly, rest alone may lead to stiffness and muscle weakening, which can worsen the problem over time. A balanced...
Proudly Partnering with the National League of Cities and the U.S. Conference of Mayors
At HelloNation, we are honored to serve as America’s Video Magazine, bringing to life the stories of over 40,000 towns and cities across the country. Our mission is to celebrate the vibrancy, culture, and opportunities in every community, creating a digital platform that informs, inspires, and connects residents, businesses, and newcomers alike.
We are deeply proud to have the support and endorsement of two of the
nation’s most respected organizations: the National League of Cities (NLC) and the U.S. Conference of Mayors. Through their partnership, the NLC and the U.S. Conference of Mayors affirm their confidence in HelloNation’s vision and our shared belief in the power of storytelling to highlight the unique character of each community.
Their words underscore the importance of our mission: to make every town and city visible on the national stage, highlighting what makes each one special and worth exploring. Together, with the National League of Cities and the U.S. Conference of Mayors, we are committed to ensuring that every community in America has a voice and a platform to shine. Thank you for supporting our journey as we bring local stories to life, one video at a time.
These influential entities advocate tirelessly on behalf of America’s cities, towns, and villages, representing every community and ensuring their voices are heard on a national scale.
HelloNation
86 | HelloRochester, New York • Summer Issue
CLICK TO READ
Hello Rochester, New York • Summer Issue |87
These influential entities advocate tirelessly on behalf of America’s cities, towns, and villages, representing every community and ensuring their voices are heard on a national scale.