Discover the Vibrant Neighborhoods of Rochester, New York

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Rochester

HelloRochester is a video magazine containing information of interest to residents and visitors.

Spring Issue 2025 | ISSN: 3065-6958

Published by HelloNation, © All Rights Reserved

We Are Rochester's Heartfelt Impact

In the vibrant city of Rochester, New York, there is a community-driven movement making waves and warming hearts—We Are Rochester. This inspiring initiative symbolizes Rochester's dedication to fostering unity and support among its

residents. It emphasizes the unique qualities that make this city a wonderful place to live, showcasing the diverse and resilient spirit that defines Rochester. We Are Rochester captures the very essence of community collaboration, highlighting stories of local residents and small businesses who contribute tirelessly to the city's growth and well-being. It fosters a sense of shared purpose and belonging, whether through uplifting

local artist showcases, engaging community projects, or spotlighting the passionate individuals passionately working to make Rochester a better place. The initiative also plays a vital role in promoting Rochester's rich cultural tapestry. From its world-class museums and galleries to its bustling food scene and innovative tech industry, We Are Rochester celebrates the energy that surges through this city. More than just a

campaign, it’s a heartfelt reminder of the city’s solidarity, resilience, and commitment to progress. In Rochester, New York, We Are Rochester is more than a slogan—it's a testament to a thriving community, always ready to uplift each other and shine brightly together.

by ​Bob Bartosiewicz

In today’s fast-paced digital world, traditional advertising struggles to keep audiences engaged. Consumers are bombarded with intrusive ads that often fail to connect with them on a meaningful level. That’s where HelloNation’s “edvertising” revolution, pioneered by CGI Digital and trademarked through the US Patent and Trademark Office, changes the game—blending education and advertising into one seamless, engaging experience that builds trust and credibility while promoting businesses in an organic way.
Unlike traditional ads that disrupt user

ABOUT THE AUTHOR
​Bob Bartosiewicz is the founder and CEO of CGI Digital, a Rochester, NY-based digital marketing agency specializing in online marketing for small and medium-sized businesses. Under his leadership, CGI Digital has grown significantly, employing over 300 people across several satellite offices. Bob is also known for his passion for collecting rare and classic cars, reflecting his diverse interests beyond the business realm.

experience, edvertising provides valuable content—whether it’s expert advice, industry insights, or community-driven storytelling. By positioning businesses as authoritative voices in their fields, edvertising fosters a deeper connection with potential customers who see these businesses as problem-solvers rather than just service providers.
For clients, this means more than just visibility—it’s about relevance. Through articles, videos, and interactive features, HelloNation amplifies a brand’s message while delivering genuine value to consumers. This

Edvertising fosters a deeper connection with potential customers by positioning your business as a problem solver instead of just a service provider.

approach ensures businesses are not just seen, but also trusted and remembered, leading to stronger engagement and long-term customer relationships.
In the evolving digital marketplace, consumers demand authenticity and useful information. HelloNation’s edvertising provides the perfect platform to educate, inspire, and convert potential customers—all while helping businesses rise to the top of search results and grow their influence. The future of marketing isn’t just selling—it’s...

by Jim Gizzi

CNC machining is a cornerstone of modern manufacturing, blending precision and automation to shape components used in everything from aerospace to consumer electronics. For those interested in entering the field, the path is accessible and rewarding, provided you understand the foundational steps.
The journey begins with education. While some machinists enter the field with only a high school diploma, many employers prefer candidates with training in CNC programming, blueprint reading, and machining processes. Community colleges, trade schools,

ABOUT THE AUTHOR
Advantech Industries is a 3rd generation, family-owned and operated business located in Rochester, NY, offering state-of-the-art manufacturing services including CNC machining, sheet metal fabrication, welding, laserjet cutting, wire EDM, and assembly. With over 250,000 square feet of modern facilities and a dedicated team, they cater to a diverse range of industries and place a strong emphasis on quality, innovation, and industry compliance.

and specialized certification programs offer targeted instruction, often in programs that can be completed in under two years.
Hands-on experience is critical. Apprenticeships and entry-level roles like machine operator positions provide valuable exposure to equipment and procedures. These roles help new machinists develop an understanding of tolerances, feeds and speeds, and the use of different materials.
Equally important is familiarity with CAD (Computer-Aided Design) and CAM (Computer-Aided Manufacturing) software, which are often used to

CNC machining careers reward precision, patience, and a commitment to ongoing learning.

create and translate part designs into machine instructions. Over time, machinists may specialize further as CNC programmers or set-up technicians, each requiring a deeper knowledge of tooling and process control.
CNC machining careers reward precision, patience, and a commitment to ongoing learning. As technology advances, so does the demand for skilled machinists who can adapt to new machines, materials, and design requirements. For those willing to invest in foundational training...

of Rochester, New York

Rochester, New York, isn't just known for its scenic landscapes and rich history; it's a city brimming with unique neighborhoods that embody a vibrant, inclusive spirit. Each area has its own distinct character, welcoming residents and visitors alike to explore and enjoy. Park Avenue is one such gem, renowned for its charming tree-lined streets and eclectic mix of cafes, boutiques, and galleries. This buzzing neighborhood is a haven for creatives and a hub for community events, especially the annual Park Avenue Summer Art Festival, which draws thousands. Whether strolling

through its galleries or savoring an alfresco brunch, Park Avenue offers a delightful tapestry of urban life. In the heart of Rochester, the Neighborhood of the Arts (NOTA) stands as another testament to the city’s creative pulse. Home to the Memorial Art Gallery and George Eastman Museum, NOTA is a cultural powerhouse where art and innovation flourish. The artistry on display spills into everyday

life, making it a must-visit for anyone passionate about creativity. Further south, Corn Hill charms with its historic Victorian homes and inviting Riverwalk. This neighborhood perfectly combines Rochester’s past and present, celebrating both

with community-led events like the Corn Hill Arts Festival, fostering warmth and camaraderie. From the bohemian flair of South Wedge to the bustling marketplaces in the South...

Where Tradition Meets Excitement

Rochester, New York, is a city that truly knows how to celebrate! Throughout the year, this vibrant locale hosts a medley of special events that showcase its rich history, diverse culture, and community spirit. Whether you're a resident or just passing through, there's always something exciting happening in Rochester. The renowned Rochester

Lilac Festival in May kicks off the city's event calendar with a vivacious burst of color and fragrance. With over 500 varieties of lilacs, the festival is a testament to Rochester's love for horticulture, drawing thousands of visitors who revel in the natural beauty and lively entertainment. As summer unfolds, the city transforms into an art lover’s paradise with the Rochester International Jazz Festival. This

annual event welcomes world-class musicians to perform an eclectic mix of genres, ensuring there’s something for everyone to enjoy. A true auditory feast, the festival exudes a magical atmosphere that resonates through the city's streets. As the cooler months approach, Rochester warms things up with its Christmas At The Market event. This beloved tradition turns the city’s public market into a festive wonderland of holiday cheer, tempting visitors with handcrafted gifts, delightful treats, and an enchanting ambiance. From fragrant flowers to melodic tunes and festive spirit, Rochester, NY, promises...

City Parks Shine Bright

Rochester, New York, may be renowned for its rich history and innovation, but its city parks offer an enchanting escape into landscapes of natural beauty and community spirit. Each park in Rochester offers a distinctive charm, promising a memorable visit for both residents and tourists alike. Highland Park beckons with its iconic lilac

festival, showcasing a vibrant tapestry of blossoms each spring. Visitors can wander through the meticulously crafted rock gardens or enjoy the serene environment. Its seasonal beauty enhances everything from leisurely strolls to lively community events. Elsewhere, Cobbs Hill Park offers stunning views of the city's skyline and invites visitors to explore its diverse hiking trails and enjoy its lush, green expanse.

Whether you're a fitness enthusiast or a casual walker, this park has something for everyone. For those seeking a blend of recreation and relaxation, Genesee Valley Park delivers with its winding trails along the Genesee River. The park is a hub for water sports, picnics, and family-friendly activities, making it a lively community gathering space. In Rochester’s parks, nature and community unite, ensuring each visit is filled with peace and joy. The city's dedication to preserving and enhancing these green spaces makes Rochester a true haven for outdoor lovers. So, take a pause and immerse yourself in...

by Mike Anthony

In our lifetime, we encounter moments of joy, sorrow, challenges, and triumphs. However, one inevitable part of the human experience is the certainty of transitioning from this life. As we cherish our time here, it is essential to embrace the proactive practice of preparing for end-of-life arrangements.
End-of-life arrangements encompass various aspects, from funeral services and cremation choices to deciding on memorialization preferences. By contemplating and documenting your preferences in advance, you not only express your desires but also

ABOUT THE AUTHOR
Mike Anthony is a dedicated member of the Anthony Funeral & Cremation Chapels family, perpetuating the tradition as part of the next generation of the family business. Having moved back to Rochester in 2015 after a career as a firefighter, Mike continues to contribute to the family business alongside his fellow family members.

relieve your family of making challenging decisions amidst their grief.
Engaging in conversations about your end-of-life preferences—whether related to cultural traditions, burial options, or ceremony details—fosters open communication within your family and strengthens the bonds that endure beyond any physical transition.
The journey of preparing for end-of-life arrangements is not solely about practical matters; it is an opportunity to reflect on the legacy you wish to leave behind, the values you hold dear, and the impact you have had on those

Planning ahead can provide peace of mind for you and your loved ones, ensuring that your wishes are honored and easing the burden on family members during a difficult time.

around you. It is a philanthropic gesture towards those who will honor your memory and ensure that your final journey reflects the life and love you shared with the world.
Embracing the process of preparing for end-of-life arrangements embodies a profound act of care and consideration for yourself and your loved ones.

Music is more than a pastime—it’s a powerful tool for child development. Decades of research have shown that learning to play an instrument can have profound effects on a child’s cognitive, emotional, and social growth. According to a study by the University of Southern California's Brain and

Creativity Institute, musical training during childhood accelerates brain development, particularly in areas associated with language acquisition and reading skills. This means that children who learn music may perform better in school and have stronger verbal

children carry with them into adulthood, shaping their ability to overcome challenges and pursue goals. Socially, music creates connections. Participating in a band, orchestra, or choir teaches children teamwork and collaboration. Performing in front of an audience—even just family—builds confidence and self-esteem. As parents and educators, it’s important to include music in the list of things we teach our children. Whether it’s formal lessons or simply encouraging kids to pick up a guitar, keyboard, or drumsticks, the experience of making music will enrich their lives. Music has been part of human...

communication skills. But the benefits aren’t just academic. Music fosters creativity and self-expression, helping children explore and articulate their emotions. The act of learning an instrument also builds discipline, perseverance, and time management skills. These are qualities that

About the Author

Bruce Schaubroeck and his brother Armand began selling guitars out of their mothers basement in 1964.
They soon grew too big for the basement, in fact their House of Guitars is now the largest guitar store in the world.

Schaubroeck has made countless musical and instrumental donations to local music classes and students.

by Caitlin Sadwick

As winter fades and warmer days arrive, Rochester homeowners should take proactive steps to prepare their homes for spring. The harsh cold, snow, and ice can take a toll on roofs, siding, windows, and other exterior features, making seasonal maintenance essential for avoiding costly repairs down the road.
Start with a thorough roof inspection to check for missing shingles, leaks, or damage caused by ice dams. Spring rain can quickly expose weak spots, so addressing issues early can prevent water damage. Clean out gutters and downspouts to ensure

ABOUT THE AUTHOR

proper drainage and prevent overflow that could damage siding and foundations.
Winter weather can cause cracks, warping, or peeling paint on siding, which should be repaired or repainted to protect against moisture intrusion. Check windows and doors for drafts, damaged seals, or warping. Properly sealed windows help with energy efficiency and keep your home comfortable year-round.
Inspect fences for loose posts, rotting wood, or damaged panels that may have weakened under heavy snow. Power-washing decks and sealing the wood will help protect

The harsh cold, snow, and ice can take a toll on roofs, siding, windows, and other exterior features, making seasonal maintenance essential for avoiding costly repairs down the road.

against spring and summer humidity.
Trim overgrown trees and shrubs to prevent branches from damaging siding or windows. Examine the foundation for cracks and reseal walkways or driveways if needed.
A little preventative maintenance in early spring can go a long way in keeping your home protected, efficient, and looking its best. By addressing these key areas now, Rochester homeowners can enjoy the season worry-free, knowing their home is in top shape.

Remarkable Hometown Heroes

In the vibrant city of Rochester, New York, stories of community compassion and resilience unfold daily, painting a vivid picture of dedication and kindness. At the heart of these narratives are Rochester's remarkable hometown heroes, who strive to make the city a better place in countless ways. From teachers inspiring young minds at the city's bustling schools to healthcare professionals providing unwavering care, their efforts resonate deeply throughout the

community. Among these local champions are the individuals who volunteer tirelessly at non-profit organizations, ensuring that vulnerable populations have access to food, shelter, and essential services. It is not uncommon to witness the spirit of giving during Rochester’s chilly winters, as neighbors come together to spread warmth and care. Then there are the creative innovators and entrepreneurs, who infuse Rochester with energy and progress, fostering the city's

growth and prosperity. Every Rochester hero brings their unique imprint of positive change, instilling a sense of unity and hope. The people of Rochester collectively inspire one another to embrace kindness and proactive action, proving that the power of community can transform lives. Emma Lazarus's legacy lives on here— "Give me your tired, your poor..."—as Rochestarians continuously strive to...

The Finger Lakes Regional Burn Association

Step onto the shores of New York's Finger Lakes, and one might be taken aback by its picturesque beauty. Yet nestled within this region, you'll discover a beacon of unwavering support and compassion – the Finger Lakes Regional Burn Association in Rochester, New York. An exclusive video journey through the hardworking day of its executive director, Paul Schwartzman, provides an inside look at the determined fight they wage against burn injury trauma. Their mission is not only focused on physical recuperation but also considers the vital necessity of emotional recovery. The

association is not just a healthcare facility, but a healing community for those who have survived burn injuries. A burn injury can be deeply traumatic, an occurrence that touches every aspect of a survivor's life. The Finger Lakes Regional Burn Association understands this trauma and works tirelessly to ensure its patients are not alone in their battles. From one-on-one services to group

sessions, the association provides holistic care to assist survivors in their healing journey. But it goes even beyond that. The association's summer camp is a sanctuary for young burn survivors, offering children and young adults the

opportunity to switch helmets from survivors to, simply, kids again. The summer camp becomes a place where they can reconnect with the joys of youth, fostering new friendships and...

A Community with a Heart of Gold

In Rochester, New York, community spirit beats at the heart of the city through the inspiring initiative known as Rochester Cares. This dynamic organization is reshaping the landscape of volunteering, mobilizing a dedicated network of individuals committed to making a difference. At the heart of Rochester Cares is a synergy between innovation and compassion. The organization offers diverse opportunities for residents to contribute their time and skills, addressing issues from homelessness to environmental conservation. By fostering collaborations with local nonprofits and organizers, Rochester Cares ensures that every helping hand is met with meaningful work, amplifying the impact across the region. Whether it’s through organizing city-wide clean-up drives or orchestrating educational workshops for underprivileged youth, Rochester Cares transforms goodwill into tangible progress. Their tireless efforts not only lead to positive change but also foster bonds among community members, instilling a sense of camaraderie and shared purpose. As Rochester Cares continues to grow, so too does the spirit of giving in this vibrant city. With each volunteer hour and every heart touched, Rochester, New York, is showcasing how c...

by Dan Ambrose

Winters in Rochester, NY, can be brutally cold, with freezing temperatures, harsh winds, and heavy snowfall. Staying warm isn’t just about comfort—it’s essential for your health and safety. Understanding the risks of cold exposure and how to prevent them can help you and your family stay safe all winter long.
Risks of Cold Exposure
Hypothermia: When body temperature drops below 95°F, it can cause confusion, shivering, slow breathing, and even unconsciousness. Immediate warming and medical attention are necessary.
Frostbite:

ABOUT THE AUTHOR
Dan Ambrose started his career in HVACR in 1973, attending trade school in high school. He graduated from Alfred State College in 1977 and started his full-time employment in the HVACR industry. Dan worked as a commercial installer and service technician for three other commercial HVAC contractors for 19 years prior to founding Ambrose Mechanical Services in July of 1996.

Prolonged exposure to extreme cold can lead to frozen skin and tissues, particularly on fingers, toes, ears, and the nose. Severe cases may require medical treatment.
Cold Stress & Fatigue: The body works harder in freezing temperatures, which can lead to exhaustion, weakened immunity, and increased risk of illness.
How to Stay Safe
Layer Up: Wear insulated, moisture-wicking layers, plus a hat, gloves, and thermal socks to retain body heat.
Keep Your Home Warm: Set your thermostat to a safe, comfortable temperature and check

The coldest temperature ever recorded in Rochester was -42 degrees!

for drafts. Proper insulation and heating system maintenance are crucial.
Stay Dry: Wet clothing speeds up heat loss. Change out of damp clothes immediately.
Limit Outdoor Exposure: Take breaks indoors and avoid prolonged time outside in extreme cold.
Prepare for Emergencies: Keep blankets, extra clothing, and emergency supplies in your car and home in case of power outages.
Rochester winters can be harsh, but with the right precautions, you can stay safe, warm,...

by Jeff Corcoran

In the dynamic world of commercial construction, one principle continually stands out: the importance of prioritizing quality over cost in big decisions. It's a common predicament faced by project owners and managers, determining where to invest and where to economize. However, experience illustrates that investing in quality can significantly enhance the longevity and success of a project.

Consider, for instance, roofing materials and installation techniques. Opting for lower-quality options may seem cost-effective initially, but the risk of

ABOUT THE AUTHOR
Jeff Corcoran is the President of Unified Maintenance and Construction (UMAC), a leading commercial construction company based in Western New York. Since co-founding UMAC in 2008, he has guided its growth from a small operation into a reputable industry player, serving major accounts, including restaurant and retail Fortune 500 corporations.

future leaks, damage, and the need for premature replacement can result in unexpected and elevated costs. On the other hand, high-quality roofing not only extends the life of the building but also offers better energy efficiency, ultimately reducing operational costs.

Similarly, when selecting an HVAC system, energy-efficient and durable units, though possibly more expensive upfront, can offer significant savings in energy bills and maintenance over time. These systems are crucial for maintaining a comfortable and healthy environment for

Investing in high-quality materials and craftsmanship can reduce long-term maintenance costs by up to 30%.

occupants, which can directly impact productivity and satisfaction.

Equally important is the selection of a skilled and reputable construction team. Expertise and attention to detail in execution can prevent costly mistakes, ensuring that the project is completed to the highest standards.

While initial costs are an important consideration, assessing the long-term implications of quality versus cost can lead to more informed, prudent decisions in commercial construction...

by Dr. Joshua Weitz

While you sleep, your skin diligently repairs and regenerates, shedding millions of cells daily. Establishing an effective nighttime routine can support this natural process and promote a healthier complexion.
Gentle Cleansing
Begin your evening regimen by cleansing your face to remove the day's accumulation of dirt, oil, and makeup. Opt for a mild cleanser that preserves the skin's natural oils, as over-washing can lead to dryness and irritation.
Prioritize Restful Sleep
Adequate sleep is essential for skin rejuvenation. During deep

ABOUT THE AUTHOR
Dr. Joshua Weitz serves as the clinical director at Dermatology Associates of Rochester, specializing in immunology with a focus on nonsurgical procedures like CoolSculpting®. He is board-certified in internal medicine, allergy/immunology, and anti-aging and regenerative medicine. Dr. Weitz is actively involved in patient care and trains other providers in advanced aesthetic techniques.

sleep, the body repairs damaged tissues and fosters cellular turnover, contributing to a radiant complexion. Aim for 7-9 hours of quality sleep each night to allow your skin ample time to restore and renew.
Maintain Clean Bedding
As you rest, shed skin cells accumulate on your pillowcases, creating an environment conducive to bacterial growth and potential breakouts. Regularly laundering your bedding, especially pillowcases, helps maintain a clean surface for your skin, reducing the risk of irritation and blemishes. Experts recommend changing

Your skin sheds millions of cells daily—nurture its nightly renewal.

pillowcases at least once a week, and more frequently if you have oily skin or are prone to acne. citeturn0news13
By incorporating these practices into your nightly routine, you can enhance your skin's natural renewal processes, leading to a healthier and more vibrant complexion.

Hometown Heroes celebrates the brave men and women from Rochester who answered the call to serve. They left their homes, families, and communities to defend our freedoms. They brought with them the values of their upbringing, woven into the fabric of the communities they cherished. Across generations, these heroes stood united, embodying courage, sacrifice, and a love of country that knows no bounds. Whether on land, sea, or in

the skies, they carried the spirit of their hometowns with them, facing challenges with unyielding resolve and selflessness. We honor their service, their legacy, and the communities that raised them. Today, we remember not just their dedication but the strength and unity that bind us all as Americans. Their stories are our stories, a testament to the enduring spirit of the United States and the bonds that make us strong.

by Scott Reeves

When contemplating a new roof, one of the most critical decisions you’ll face is selecting the right material. This choice not only influences the aesthetic appeal of your home but also plays a pivotal role in its protection, energy efficiency, and longevity. With a variety of options available, understanding the nuances of each is essential for making an informed decision.

Metal roofs, while initially more costly, can last up to 50 years or more with minimal maintenance. So, you may want to consider long-term durability and cost-effectiveness

ABOUT THE AUTHOR
Scott Reeves is the owner of Mr. Fussy Roofing, a company specializing in residential and commercial roofing services in Monroe County, NY. Under his leadership, the company has earned an A+ BBB Rating and recognition as a Preferred Contractor with Owens Corning

in your selection process. Factors such as climate, the architectural style of your home, and budget constraints should also guide your choice.

Asphalt shingles are widely favored for their affordability and versatility, making them a suitable option for many homeowners. In contrast, slate and clay tiles offer unparalleled longevity and a distinct look that can elevate the aesthetic of traditional homes. For those living in areas prone to wildfires or extreme weather, metal roofing provides exceptional resistance to fire and wind.

In

Metal roofs, while initially more costly, can last up to 50 years or more with minimal maintenance!

selecting the right roofing material, it’s important to balance aesthetic preferences with practical considerations. Consulting with a professional can provide tailored advice, ensuring your roof meets both your needs and those of your home. Prioritizing durability and suitability will serve you well in the long run, safeguarding your home for years to come.