In the vibrant city of Rochester, New York, there is a community-driven movement making waves and warming hearts—We Are Rochester. This inspiring initiative symbolizes Rochester's dedication to fostering unity and support among its
residents. It emphasizes the unique qualities that make this city a wonderful place to live, showcasing the diverse and resilient spirit that defines Rochester.
We Are Rochester captures the very essence of community collaboration, highlighting stories of local residents and small businesses who contribute tirelessly to the city's growth and well-being. It fosters a sense of shared purpose and belonging, whether through uplifting
Community Spirit
Hello Rochester, New York • Winter Issue |5
local artist showcases, engaging community projects, or spotlighting the passionate individuals passionately working to make Rochester a better place.
The initiative also plays a vital role in promoting Rochester's rich cultural tapestry. From its world-class museums and galleries to its bustling food scene and innovative tech industry, We Are Rochester celebrates the energy that surges through this city. More than just a
campaign, it’s a heartfelt reminder of the city’s solidarity, resilience, and commitment to progress.
In Rochester, New York, We Are Rochester is more than a slogan—it's a testament to a thriving community, always ready to uplift each other and shine brightly
Community Spirit
Community Spirit: We Are Rochester's Heartfelt Impact
In the vibrant city of Rochester, New York, there is a community-driven movement making waves and warming hearts—We Are Rochester. This inspiring initiative symbolizes Rochester's dedication to fostering unity and support among its residents. It emphasizes the unique qualities that make this city a wonderful place to live, showcasing the diverse and resilient spirit that defines Rochester.
We Are Rochester captures the very essence of community collaboration, highlighting stories of local residents and small businesses who contribute tirelessly to the city's growth and well-being. It fosters a sense of shared purpose and belonging, whether through uplifting local artist showcases, engaging community projects, or spotlighting the passionate individuals passionately working to make Rochester a better place.
The initiative also plays a vital role in promoting Rochester's rich cultural tapestry. From its world-class museums and galleries to its bustling food scene and innovative tech industry, We Are Rochester celebrates the energy that surges through this city. More than just a campaign, it’s a heartfelt reminder of the city’s solidarity, resilience, and commitment to progress.
In Rochester, New York, We Are Rochester is more than a slogan—it's a testament to a thriving community, always ready to uplift each other and shine brightly together.
FEATURED STORY
Microgrids for Small Businesses: When Reliability Matters Most
by Jason Guck
As electricity demand grows across the U.S., small and midsize businesses are facing new risks to reliability that can affect operations, revenue, and safety. While large data centers and industrial users are often cited in the energy crunch, SMBs feel the impact through higher outage exposure and slower grid upgrades. Understanding when local energy solutions like microgrids make sense can help businesses protect themselves without overpaying for unnecessary infrastructure.A microgrid is a localized energy system that can operate independently
6 | HelloRochester, New York • Winter Issue
Jason Guck
ABOUT THE AUTHOR My mission is to revolutionize the way businesses consume utility resources by providing intelligent, conservation-based infrastructure solutions. By integrating advanced technologies, data analytics, and innovative designs, we optimize how buildings use electricity, natural gas, water, and more. Efficiency and sustainability go hand in hand, and we make it our mission to help clients achieve both—one smart solution at a time.
from the main grid when needed. During an outage, a microgrid can disconnect, or “island,” from the utility network and keep critical loads powered using local generation or energy storage. This islanding capability is the core resilience benefit, ensuring operations continue even when the broader grid fails.Microgrids are particularly valuable for businesses where downtime carries high costs. Hospitals, water treatment facilities, emergency shelters, and public safety sites all benefit from systems that can maintain power regardless of utility interruptions. For SMBs, the concept
Hello Rochester, New York • Winter Issue |7
Microgrids for Small Businesses: When Reliability Matters Most
As electricity demand grows across the U.S., small and midsize businesses are facing new risks to reliability that can affect operations, revenue, and safety. While large data centers and industrial users are often cited in the energy crunch, SMBs feel the impact through higher outage exposure and slower grid upgrades. Understanding when local energy solutions like microgrids make sense can help businesses protect themselves without overpaying for unnecessary infrastructure. A microgrid is a localized energy system that can operate independently from the main grid when needed. During an outage, a microgrid can disconnect, or “island,” from the utility network and keep critical loads powered using local generation or energy storage. This islanding capability is the core resilience benefit, ensuring operations continue even when the broader grid fails. Microgrids are particularly valuable for businesses where downtime carries high costs. Hospitals, water treatment facilities, emergency shelters, and public safety sites all benefit from systems that can maintain power regardless of utility interruptions. For SMBs, the concept applies to locations where repeated outages disrupt production, service delivery, or revenue streams. Businesses in areas prone to extreme weather events or long restoration times may find that a microgrid offers both operational continuity and a more predictable energy expense. Microgrids also make sense in campuses or dense industrial parks where multiple loads can be controlled behind a single system. In fast-growing regions where utility upgrades lag, microgrids can serve as a practical bridge, providing reliability until new transmission or generation comes online. They can also be used daily for peak shaving or demand response, helping offset costs even when the grid is functioning normally. However, microgrids are not a solution for every energy challenge. They do not replace the need for broader grid modernization or transmission expansion. Most microgrids remain connected to the main grid under normal conditions and operate in island mode only when necessary. They are not intended to completely eliminate utility dependency, and they are not a primary tool for wide-area decarbonization. SMBs considering microgrids should weigh the costs against outage risk, operational criticality, and the ability to use the system daily for efficiency or demand management. Ultimately, deciding whether a microgrid is right for a small business comes down to a few practical questions. Is the cost of downtime high? Are outages frequent or predictable due to weather? Can your business get timely grid upgrades to support growth? Can the system be used daily to generate savings or efficiency gains? If the answer is yes to any of these, a microgrid can provide a reliable, financially sensible solution. As the U.S. energy landscape continues to face rising demand and growing reliability risks, SMBs have options beyond waiting for utility improvements. Microgrids offer a way to maintain operations, protect revenue, and manage energy costs more predictably. By understanding the role and limitations of these systems, small business owners can make informed energy decisions that balance resilience with efficiency.
applies to locations where repeated outages disrupt production, service delivery, or revenue streams. Businesses in areas prone to extreme weather events or long restoration times may find that a microgrid offers both operational continuity and a more predictable energy expense.Microgrids also make sense in campuses or dense industrial parks where multiple loads can be controlled behind a single system. In fast-growing regions where utility upgrades lag, microgrids can serve as a...
FEATURED STORY
HelloNation at the USCM Meeting, and Why the Partnership Matters
by Nicole Rongo
The United States Conference of Mayors (USCM) convenes each year in Washington, D.C., bringing together mayors from across the country to discuss pressing urban challenges and national policy priorities. The Winter Meeting, scheduled this year for January 28 to January 30, 2026, is one of the organization’s key gatherings where civic leaders engage with federal decision makers, exchange best practices, and shape agendas that affect communities across the nation.The USCM was established during the Great Depression as a forum for mayors to confront
8 | HelloRochester, New York • Winter Issue
Nicole Rongo
ABOUT THE AUTHOR Nicole Rongo is Vice President of Government Relations & Strategic Partnerships at CGI Digital, Inc. Over her 20 year tenure, she has built hundreds of partnerships with municipal and county governments, chambers of commerce, and member-driven organizations nationwide, and serves as the primary point of contact for CGI Digital’s national partnerships with the U.S. Conference of Mayors, the National League of Cities, and the National Association of Counties, advancing trusted, mission-driven ...
shared difficulties, advocate for municipal needs, and collaborate on effective solutions. Today it remains the leading nonpartisan voice for U.S. cities in the nation’s capital. Its foundational purpose is to promote strong federal-city relationships, develop forward-looking urban and suburban policy, and provide mayors with tools and connections to lead effectively at home.At its core, the Winter Meeting is designed to foster direct engagement between mayors and top-level officials from the White House, the current administration, and Congress. Participants use the conference
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HelloNation at the USCM Meeting, and Why the Partnership Matters
The United States Conference of Mayors (USCM) convenes each year in Washington, D.C., bringing together mayors from across the country to discuss pressing urban challenges and national policy priorities. The Winter Meeting, scheduled this year for January 28 to January 30, 2026, is one of the organization’s key gatherings where civic leaders engage with federal decision makers, exchange best practices, and shape agendas that affect communities across the nation. The USCM was established during the Great Depression as a forum for mayors to confront shared difficulties, advocate for municipal needs, and collaborate on effective solutions. Today it remains the leading nonpartisan voice for U.S. cities in the nation’s capital. Its foundational purpose is to promote strong federal-city relationships, develop forward-looking urban and suburban policy, and provide mayors with tools and connections to lead effectively at home. At its core, the Winter Meeting is designed to foster direct engagement between mayors and top-level officials from the White House, the current administration, and Congress. Participants use the conference agenda to highlight local priorities, address emerging national issues, and work toward shared goals that can improve infrastructure, public safety, housing, and economic opportunity. The annual convening also provides a platform for mayors to share best practices with one another. In formal sessions and informal conversations, leaders from diverse regions and city sizes exchange insights on innovation, crisis response, and community building. This cross-city dialogue often leads to collaborative initiatives that extend far beyond the conference halls. HelloNation’s engagement with the United States Conference of Mayors is a continuation of the two decade tenure that began with CGI Digital. Our organization has supported the USCM mission by amplifying the voices of city leaders through cutting-edge video programs and continues now with reporting on the practical impact of policy discussions and resolutions that matter to their citizens. The partnership has always been rooted in a shared commitment to telling the stories of municipal leadership and the ways cities adapt to change and pursue sustainable growth. Through editorial coverage, interviews, and multimedia storytelling, HelloNation broadens public understanding of the complex issues that mayors address daily. Renowned actor, Christopher McDonald, HelloNation’s national spokesperson, will be present at this year’s Winter Meeting, representing our continued interest in municipal affairs and our partnership with the USCM. McDonald’s presence underscores the importance HelloNation places on engaging directly with the leaders shaping local government responses to economic, social, and environmental challenges. This year’s conference agenda includes discussions on urban innovation, federal policy engagement, and strategic partnerships that can help cities thrive. While the Winter Meeting’s principal focus remains advocacy and policy exchange, it also offers valuable networking opportunities for mayors and stakeholders from the public and private sectors. These connections often lead to new collaborations that benefit cities and their residents. HelloNation, CGI Digital in partnership with USCM and America 250 will be filming Mayors at the event for what the 250th anniversary means to them and their cities. For HelloNation, attending the USCM Winter Meeting is an opportunity to witness and document how mayors articulate their communities’ priorities at the national level and to share those insights with our audience. With mayors from across the country convening to set policy directions and exchange ideas, the conference is a vital forum for understanding how local leadership influences broader national conversations.
The Winter Meetingis one ofthe organization’s key gatherings
agenda to highlight local priorities, address emerging national issues, and work toward shared goals that can improve infrastructure, public safety, housing, and economic opportunity.The annual convening also provides a platform for mayors to share best practices with one another. In formal sessions and informal conversations, leaders from diverse regions and city sizes exchange insights on innovation, crisis response, and community building. This cross-city dialogue often leads to...
