In the vibrant city of Rochester, New York, there is a community-driven movement making waves and warming hearts—We Are Rochester. This inspiring initiative symbolizes Rochester's dedication to fostering unity and support among its
residents. It emphasizes the unique qualities that make this city a wonderful place to live, showcasing the diverse and resilient spirit that defines Rochester.
We Are Rochester captures the very essence of community collaboration, highlighting stories of local residents and small businesses who contribute tirelessly to the city's growth and well-being. It fosters a sense of shared purpose and belonging, whether through uplifting
Community Spirit
Hello Rochester, New York • Spring Issue |5
local artist showcases, engaging community projects, or spotlighting the passionate individuals passionately working to make Rochester a better place.
The initiative also plays a vital role in promoting Rochester's rich cultural tapestry. From its world-class museums and galleries to its bustling food scene and innovative tech industry, We Are Rochester celebrates the energy that surges through this city. More than just a
campaign, it’s a heartfelt reminder of the city’s solidarity, resilience, and commitment to progress.
In Rochester, New York, We Are Rochester is more than a slogan—it's a testament to a thriving community, always ready to uplift each other and shine brightly
Community Spirit
Community Spirit: We Are Rochester's Heartfelt Impact
In the vibrant city of Rochester, New York, there is a community-driven movement making waves and warming hearts—We Are Rochester. This inspiring initiative symbolizes Rochester's dedication to fostering unity and support among its residents. It emphasizes the unique qualities that make this city a wonderful place to live, showcasing the diverse and resilient spirit that defines Rochester.
We Are Rochester captures the very essence of community collaboration, highlighting stories of local residents and small businesses who contribute tirelessly to the city's growth and well-being. It fosters a sense of shared purpose and belonging, whether through uplifting local artist showcases, engaging community projects, or spotlighting the passionate individuals passionately working to make Rochester a better place.
The initiative also plays a vital role in promoting Rochester's rich cultural tapestry. From its world-class museums and galleries to its bustling food scene and innovative tech industry, We Are Rochester celebrates the energy that surges through this city. More than just a campaign, it’s a heartfelt reminder of the city’s solidarity, resilience, and commitment to progress.
In Rochester, New York, We Are Rochester is more than a slogan—it's a testament to a thriving community, always ready to uplift each other and shine brightly together.
FEATURED STORY
How to Choose a Commercial HVAC Contractor in Rochester NY
by Dan and Matt Ambrose
Selecting a commercial HVAC contractor is a decision that affects daily operations, energy costs, and long-term equipment performance. In a market like Rochester, NY, where seasonal demands can be intense, businesses need a contractor who understands both climate challenges and complex building systems.Dan and Matt Ambrose of Ambrose Mechanical Services Corp emphasize that experience with similar commercial properties should be a top priority. Not all HVAC systems are the same, and large facilities such as offices, warehouses, and medical buildings often require
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Dan and Matt Ambrose
ABOUT THE AUTHOR Dan and Matt Ambrose represent two generations of experience in the HVACR industry, combining decades of hands-on knowledge with a long-standing family connection to the trade. Dan began his career in 1973 and founded Ambrose Mechanical Services in 1996, while Matt joined full-time in 2001 after studying Air Conditioning Technology. Together, they bring practical expertise across commercial and residential heating, cooling, and refrigeration systems.
specialized knowledge. A contractor familiar with comparable building types is more likely to diagnose issues accurately and recommend effective solutions.Licensing and certifications are another essential factor. A qualified commercial HVAC company should meet all state and local licensing requirements and employ technicians who are up to date with their training. This ensures compliance with safety codes and industry standards, which is critical for avoiding costly mistakes or system failures. Businesses should also confirm that the contractor carries proper insurance coverage, including liability and
Hello Rochester, New York • Spring Issue |7
How to Choose a Commercial HVAC Contractor in Rochester NY
Selecting a commercial HVAC contractor is a decision that affects daily operations, energy costs, and long-term equipment performance. In a market like Rochester, NY, where seasonal demands can be intense, businesses need a contractor who understands both climate challenges and complex building systems.
Dan and Matt Ambrose of Ambrose Mechanical Services Corp emphasize that experience with similar commercial properties should be a top priority. Not all HVAC systems are the same, and large facilities such as offices, warehouses, and medical buildings often require specialized knowledge. A contractor familiar with comparable building types is more likely to diagnose issues accurately and recommend effective solutions.
Licensing and certifications are another essential factor. A qualified commercial HVAC company should meet all state and local licensing requirements and employ technicians who are up to date with their training. This ensures compliance with safety codes and industry standards, which is critical for avoiding costly mistakes or system failures. Businesses should also confirm that the contractor carries proper insurance coverage, including liability and workers' compensation.
Reliability plays a major role in contractor selection. HVAC disruptions can lead to uncomfortable conditions, lost productivity, and even equipment damage. Companies should ask about response times, emergency service availability, and staffing levels. A dependable contractor will have systems in place to respond quickly, especially during peak heating or cooling seasons in Rochester.
Maintenance planning is another area that deserves close attention. Preventive maintenance is key to extending the life of commercial HVAC systems and reducing unexpected breakdowns. A strong maintenance plan should include regular inspections, filter changes, system testing, and performance monitoring. It should also be clearly outlined, with defined service intervals and transparent pricing.
A well-structured maintenance plan not only reduces repair costs but also helps prevent downtime that can disrupt business operations.
Service capabilities should also match the complexity of the building’s HVAC system. Some contractors may handle basic repairs but lack the expertise or equipment for advanced systems such as multi-zone configurations or energy-efficient upgrades. Businesses benefit from choosing a contractor who can manage installations, retrofits, and ongoing service under one provider.
Communication and transparency are often overlooked, but remain important. A reputable contractor will provide clear estimates, explain recommended work in simple terms, and keep clients informed throughout each project. This level of clarity builds trust and helps business owners make informed decisions about their HVAC systems.
Cost is always a consideration, but it should not be the only factor. Lower bids may reflect limited service offerings or less experienced technicians. Instead, businesses should weigh overall value, including expertise, reliability, and long-term support. Investing in a qualified contractor often leads to fewer issues and more predictable operating costs over time.
In Rochester, NY, where weather extremes can put added strain on HVAC systems, choosing the right contractor is especially important. By focusing on experience, qualifications, maintenance planning, and reliability, businesses can make informed decisions that protect their operations and extend the lifespan of their equipment.
A well-structuredmaintenance plan notonly reduces repair costsbut alsohelps prevent downtime thatcan disrupt businessoperations.
workers' compensation.Reliability plays a major role in contractor selection. HVAC disruptions can lead to uncomfortable conditions, lost productivity, and even equipment damage. Companies should ask about response times, emergency service availability, and staffing levels. A dependable contractor will have systems in place to respond quickly, especially during peak heating or cooling seasons in Rochester.Maintenance planning is another area that deserves close attention...
What’s the Difference Between Highlights, Balayage, and Glossing?
Choosing the right hair color can feel confusing, especially when you hear terms like highlights, balayage, and glossing used interchangeably. Each technique works differently and creates a unique effect on your hair. Highlights and balayage brighten the hair and add dimension, while glossing improves
tone, shine, and overall hair health. Knowing these differences helps you select a style that fits your lifestyle, hair type, and long-term goals. Understanding how each method works also allows you to make an informed decision before scheduling your salon appointment.Highlights are a traditional
8 | HelloRochester, New York • Spring Issue
What’s the Difference Between Highlights, Balayage, and Glossing?
Choosing the right hair color can feel confusing, especially when you hear terms like highlights, balayage, and glossing used interchangeably. Each technique works differently and creates a unique effect on your hair. Highlights and balayage brighten the hair and add dimension, while glossing improves tone, shine, and overall hair health. Knowing these differences helps you select a style that fits your lifestyle, hair type, and long-term goals. Understanding how each method works also allows you to make an informed decision before scheduling your salon appointment.
Highlights are a traditional hair coloring method that involves lifting small sections of hair from root to tip. The sections can be thin for a subtle effect or wider for a bold contrast. Highlights add depth and dimension, making hair look brighter, fuller, and more textured. They can frame the face, accentuate layers, or highlight certain angles in the haircut.
Highlights are typically applied using foils to separate the strands and ensure precision. They require regular maintenance to stay visible and vibrant, as roots grow out and color fades. People often choose highlights when they want a noticeable, dimensional change in their overall hair appearance. This technique works on many hair lengths and textures, giving the stylist flexibility to create a tailored look for each client.
Balayage offers a softer, more modern approach. The term comes from the French word “sweep,” which describes how the color is painted onto hair. Instead of starting at the roots, balayage typically begins at mid-lengths and extends to the ends, creating a gradual, sun-kissed transition.
The hand-painted technique ensures that the color blends naturally with the hair, making regrowth less noticeable and reducing the need for frequent salon visits. Balayage works well on all hair lengths and textures and can be customized for subtle or more dramatic effects. It is particularly appealing to people who want a natural look with low maintenance. The results are soft, lived-in color that adds dimension and highlights movement, giving hair a polished yet effortless appearance.
Glossing differs from both highlights and balayage because it is not primarily used to lighten hair. Instead, a gloss enhances the tone of your existing color, smooths the hair, and increases shine. Glossing can remove unwanted brassy tones, refresh faded color, or add warmth and depth to brunette hair.
Blondes often use gloss to maintain brightness and neutralize yellow undertones, while brunettes can enrich warmth and improve overall color depth. Gloss treatments are gentle, conditioning, and safe for all hair types. They can be applied alone or combined with highlights or balayage to enhance the overall color result. Glossing also helps improve hair texture, leaving strands soft, smooth, and reflective, even between color appointments.
Choosing between highlights, balayage, or glossing depends on your hair type, lifestyle, and maintenance preferences. Highlights are ideal for those who want bold contrast and are willing to visit the salon regularly to keep the color bright. Balayage is better for those seeking a low-maintenance style that grows out naturally while still looking polished. Glossing works for anyone who wants to maintain or refresh their hair color without chemical lightening. Hair health is another important factor.
Lightening used in highlights and balayage can dry hair if not properly conditioned. Gloss treatments, however, improve shine and smoothness while protecting hair from damage. Combining techniques, such as balayage with a gloss, can give hair both dimension and vibrant color, while keeping it healthy and soft.
Lifestyle considerations also play a role in choosing the right method. People who style their hair frequently may prefer highlights for contrast and flexibility. Those with a busy schedule or minimal styling routines may benefit more from balayage, which grows out naturally. Glossing fits almost any routine, offering refreshed shine with minimal effort. It is important to consider how often you visit a salon, your natural hair texture, and the look you want to achieve when choosing a technique.
Ultimately, selecting highlights, balayage, or glossing depends on your personal hair goals and willingness to maintain the style. A professional stylist can evaluate your hair’s history, texture, and natural color to recommend the best approach. Choosing the right technique can transform your hair, leaving it vibrant, healthy, and perfectly suited to your style and lifestyle.
Rachel Swartz McCooey
hair coloring method that involves lifting small sections of hair from root to tip. The sections can be thin for a subtle effect or wider for a bold contrast. Highlights add depth and dimension, making hair look brighter, fuller, and more textured. They can frame the face, accentuate layers, or highlight certain angles
in the haircut.Highlights are typically applied using foils to separate the strands and ensure precision. They require regular maintenance to stay visible and vibrant, as roots grow out and color fades. People often choose highlights when they want a noticeable, dimensional change in their overall hair appearance. This technique works on many hair lengths and textures, giving the stylist flexibility to create a tailored look for each client.Balayage offers a softer, more modern approach. The term comes from the French word “sweep,” which describes how the color is painted onto hair. Instead of starting at the roots, balayage...
Choosing the right technique can transform your hair, leaving it vibrant, healthy, and perfectly suited to your style and lifestyle.
About the Author
Rachel Swartz McCooey is the owner and a stylist at Tru On Park in Rochester, New York. She has loved doing hair since 2001, and has served Park Avenue guests since 2012. She takes pride in her workspace, thrives on mentoring, and helps a skilled, diverse team grow with confidence.
