Discover the Hidden Gems of Hollister, California

Hollister, California, is fast becoming a standout star in the tapestry of towns that define the vibrant landscape of the Golden State. Known for its rich agricultural heritage, Hollister offers a harmonious blend of small-town charm and an invigorating spirit of community that’s refreshing to experience. This is a place where the endless rows of sunflowers seem perpetually basked in sunshine, echoing the warmth and friendliness of its residents.

One of Hollister's greatest treasures is its proximity to breathtaking natural beauty. Located just a stone’s throw from the majestic Pinnacles National Park, it's easy to find yourself on a spontaneous hiking adventure or peaceful picnic amid awe-inspiring rock formations and wildflower-covered fields. For those who seek their thrills closer to town, Hollister Hills State Vehicular Recreation Area provides excitement with miles of off-road trails.

Hollister isn’t just about beautiful landscapes; it's a thriving community proud of its roots yet eagerly embracing the future. Local wineries and artisan shops bring a touch of sophistication and creative spirit, making weekends a delightful journey through flavors and crafts. Festivals and farmers' markets celebrate the best of local produce, weaving the community tightly together. Whether you're enjoying a sunset walk in the historic downtown, or savoring culinary delights at cozy diners, Hollister is a place that inspires with its heart and harmony.

Workforce & Industrial Development

Nestled in the fertile San Benito Valley, Hollister, California is increasingly recognized as a strategic location for industrial growth in the Central Coast region. The city’s proximity to major highways like Highway 156 and Highway 25, as well as easy access to the Bay Area and Central Valley, makes it attractive for logistics, agri-business, and advanced manufacturing operations.

Industrial development in Hollister is supported by the city’s commitment to business-friendly policies and a growing inventory of industrial-zoned land. Recent expansions in local business parks and infrastructure upgrades—including water, sewer, and broadband—have positioned Hollister as a viable alternative to more congested and costly markets in Silicon Valley.

The San Benito County Economic Development Corporation works closely with city officials to streamline permitting and connect businesses with state and local incentives. California’s CalCompetes program and the Employment Training Panel (ETP) provide opportunities for companies to offset relocation and workforce training costs, while local programs help employers tap into the region’s skilled labor pool.

Hollister’s workforce development is further bolstered by partnerships with Gavilan College and regional training initiatives, ensuring that both new and existing employers can access upskilling programs tailored to manufacturing, logistics, and food processing sectors.