Discover the Hidden Charms of Joshua, California

Welcome to the vibrant heart of Joshua, California—a quaint town that pulses with a unique blend of culture, nature, and community. Here, life unfolds against the backdrop of stunning desert landscapes, where residents enjoy endless sunshine and breathtaking sunsets that paint the sky with brilliant hues. It's the perfect spot for those seeking a serene lifestyle with a touch of adventure.

Living in Joshua offers a wealth of outdoor activities, with the iconic Joshua Tree National Park right at your doorstep. Residents often find weekends filled with rock climbing escapades, scenic hikes, and stargazing marvels that capture the spirit of the desert. For art and music lovers, Joshua's rich cultural scene can't be missed. The town's love affair with creativity is evident in its thriving arts district, packed with galleries, live music venues, and community art projects that celebrate local talent.

The community in Joshua is one of its greatest treasures—warm, welcoming, and always ready to lend a helping hand. With a charming blend of locally-owned shops, delightful restaurants, and bustling farmers' markets, the town nurtures a sense of belonging. Living in Joshua offers the perfect opportunity to embrace a fulfilling, laid-back desert lifestyle with all the modern conveniences nearby.

Workforce & Industrial Development

Positioned at the gateway to California’s High Desert region, Joshua Tree is gaining attention as an emerging destination for light industrial, logistics, and creative manufacturing enterprises. Its proximity to major highways (including State Route 62 and Interstate 10) provides direct access to Southern California’s vast consumer and supply chain networks, while also offering a strategic link to the Inland Empire and beyond.

Industrial real estate activity in Joshua Tree and the broader Morongo Basin is on the rise, with small business park developments and adaptive reuse projects catering to makers, artisans, and distribution operations. The area’s lower land and facility costs—compared to coastal California—have attracted a wave of entrepreneurs and small-scale manufacturers seeking affordable expansion opportunities.

San Bernardino County’s Economic Development Department supports local employers with site selection, permitting assistance, and connections to workforce programs. Customized training and upskilling are available through the county’s Workforce Development Board, which partners with local colleges and training centers to address the needs of logistics, construction, and light manufacturing sectors.

California’s suite of business incentives, including the California Competes Tax Credit and targeted sales/use tax exclusions, can help offset costs for qualifying businesses. The region also benefits from Opportunity Zone designations and access to state and county-level technical support for new and expanding industrial projects.