Workforce & Industrial Development

Nestled in Mendocino County’s scenic inland region, Potter Valley offers a strategic location for businesses seeking a foothold in Northern California’s agricultural and light industrial sectors. The valley’s proximity to U.S. Route 101 provides convenient access to regional markets, while its rural setting offers ample space for industrial development, distribution, and agribusiness operations.

Potter Valley is part of a broader Mendocino County push to attract new investment, with county officials highlighting the area’s available land, supportive permitting environment, and strong ties to California’s robust agricultural supply chain. Industrial real estate activity is rising, with interest from food processing, specialty manufacturing, and logistics firms looking to leverage the region’s resources and workforce.

Workforce development is a priority, with Mendocino College and local workforce agencies offering training in trades, logistics, and advanced agriculture. Mendocino County Workforce Development Board connects employers with talent, while California’s statewide programs, such as the California Competes Tax Credit, provide incentives for companies expanding or relocating here.

The county also offers site selection assistance and guidance on local incentives, making Potter Valley an attractive option for businesses seeking a blend of rural advantages and access to California’s dynamic economy.