Experience the Charms of Proberta, California

Discover the allure of Proberta, a jewel in Northern California where community spirit and tranquil surroundings create the perfect sanctuary. This charming town is celebrated for its friendly atmosphere and a relaxed pace that seem to gently whisk away the stresses of modern life. Here, life revolves around local experiences and natural beauty.

Proberta showcases a delightful mix of lush landscapes and open skies, hinting at endless adventures. Residents find joy in weekend farmer's markets brimming with fresh, locally sourced produce, where friendly vendors greet you with a smile and stories of the land. The town proudly supports its local farms, creating a farm-to-table culture that's as delicious as it is sustainable.

Family-friendly parks and recreational areas dot the landscape, offering plenty of spaces to unwind and connect with nature. Whether you're taking a leisurely stroll or enjoying a picnic, every moment in Proberta is an invitation to embrace the outdoors.

This town’s heart beats with a strong sense of community. Local events and gatherings bring residents together, fostering a close-knit environment rich with camaraderie and shared joy. For those seeking a harmonious blend of simplicity and community, Proberta is a beacon of delightful living in the heart of California.

Workforce & Industrial Development

Located in Tehama County along the I-5 corridor, Proberta, California is strategically positioned for industrial and logistics growth in Northern California. Its proximity to the major north-south interstate and easy access to both Redding and Sacramento make it an attractive option for companies seeking efficient distribution routes and lower congestion compared to larger metro areas.

Industrial land in and around Proberta remains competitively priced, and the region is seeing renewed interest from manufacturers, agri-businesses, and logistics firms looking to capitalize on California’s agricultural output and proximity to West Coast markets. The Red Bluff area, just minutes away, serves as a regional hub for trucking, warehousing, and light manufacturing, with several business parks offering shovel-ready sites and flexible zoning.

Workforce development is supported by local programs through the Tehama County Department of Education and partnerships with Shasta College, which provides technical training and customized programs for employers. California’s Employment Training Panel (ETP) also offers financial assistance for workforce upskilling, helping local businesses remain competitive.

On the incentives side, businesses expanding or relocating to Proberta can access a range of state and local programs. The California Competes Tax Credit, New Employment Credit, and sales/use tax exclusions are available for qualifying projects, while Tehama County’s economic development office provides guidance on local incentives, permitting, and site selection.