Willits, California: A Hidden Gem in Mendocino County

In the heart of Mendocino County, Willits shines as a community that balances small-town charm with an inviting, modern twist. Known as the "Gateway to the Redwoods," this vibrant town offers an experience that blends blissful tranquility with a touch of adventure.

Willits has a strong sense of community, where local farmers' markets buzz with friendly faces and homegrown produce, and annual events like the Willits Frontier Days Rodeo bring together residents and visitors alike for a taste of traditional, yet exciting entertainment. With a deep artistic pulse, Willits boasts a thriving creative scene; local galleries and theaters often present captivating displays and performances that reflect the town's eclectic spirit.

Adventure thirsts are easily quenched in Willits, with its proximity to breathtaking natural treasures like the Mendocino County Redwoods offering hikers and outdoor enthusiasts endless trails to explore. Meanwhile, the Skunk Train ride through the majestic landscape presents an unforgettable journey through time and nature.

Dining experiences in Willits offer the trusted comfort of classic American diners along with culinary explorations into local and sustainable fare. Coffee shops and quaint eateries provide the perfect spots for relaxing interludes or lively conversations.

Willits, California, is a welcoming community where everyone finds a piece of peace, creativity, and adventure—wrapped in the warm embrace of a naturally beautiful setting.

Workforce & Industrial Development

Nestled in the heart of Mendocino County, Willits, California, is gaining attention as a strategic location for light manufacturing, logistics, and value-added agriculture. The city’s position along U.S. Highway 101 provides direct access to both the Bay Area and Northern California markets, making it attractive for businesses seeking efficient distribution routes and lower operational costs compared to larger urban centers.

Recent investments in local infrastructure, such as improvements to the Willits rail corridor and upgrades to city utilities, have enhanced the area’s readiness for new industrial development. The Willits Industrial Park offers flexible space options for manufacturers, warehousing, and food processing operations, with room for expansion as demand grows.

Workforce development is a key focus, with Mendocino College and county workforce agencies collaborating to deliver job training tailored to advanced manufacturing, logistics, and green industries. These programs help ensure a pipeline of skilled workers for both new and expanding businesses in the region.

Incentives are available from both state and regional entities. California’s CalCompetes Tax Credit, along with Mendocino County’s economic development initiatives, can provide financial support for qualifying projects. The city and county also offer guidance on permitting, site selection, and workforce recruitment to streamline the process for incoming employers.