Discover the Tranquil Charm of Upcountry, Hawaii

Experience a refreshing twist on the island of Maui by exploring the serene beauty of Upcountry, Hawaii. Nestled on the lush slopes of Haleakalā, this enchanting region offers an unparalleled escape from the more bustling parts of the island. With its panoramic views and cool, crisp air, Upcountry provides a tranquil retreat where residents and visitors feel embraced by nature's magnificence.

Life in Upcountry is infused with a vibrant spirit, where traditional Hawaiian culture harmonizes with charming small-town living. Here, you’ll find thriving local farmers markets brimming with fresh produce, where the community comes together over coffee brewed from nearby estates. The region is a tapestry of thriving agriculture, including everything from fragrant lavender fields to sweeping ranch lands that offer horseback riding adventures.

Education and family life flourish here with schools that encourage learning amidst nature's backdrop. Community events, like annual fairs and craft showcases, foster a strong sense of connection among residents. Upcountry’s art scene is a creative haven that inspires and captivates, drawing from the stunning natural surroundings.

Whether it’s gazing at a breathtaking sunset or taking leisurely strolls along scenic trails, life in Upcountry, Hawaii is an opportunity to live with intention, amidst unparalleled beauty. Let the gentle pace and warm aloha spirit of this remarkable region invite you to call it home.

Workforce & Industrial Development

Upcountry, located on the slopes of Maui’s Haleakalā, is gaining attention as a strategic site for industrial and agricultural ventures in Hawaii. With its central location on the island, Upcountry offers access to major highways like Haleakalā Highway (Route 37) and is within reasonable distance to Kahului Airport and the Port of Kahului, facilitating both inter-island and international logistics.

Recent investments in infrastructure—such as upgrades to water systems and roadways—are supporting the growth of light manufacturing, agribusiness, and renewable energy projects. The region’s agricultural legacy, combined with new interest in value-added production and food innovation, is attracting businesses seeking unique supply chain advantages and proximity to local resources.

Workforce development in Upcountry is bolstered by programs from the County of Maui Office of Economic Development and partnerships with the University of Hawaii Maui College. These initiatives provide tailored training in areas like sustainable agriculture, food processing, and small-scale manufacturing, helping employers tap into a skilled local labor pool.

Hawaii’s state-level incentives, including the Hawaii Enterprise Zones Program and the High Technology Development Corporation’s grants, are available to qualifying businesses. Maui County also offers specific incentives and support for industrial and agricultural development, making Upcountry a compelling choice for companies seeking growth in Hawaii’s evolving economy.