Discover the Charm of New Richland, Minnesota

Situated in the heart of Southern Minnesota, New Richland offers a delightful blend of community spirit and scenic beauty. This charming town, surrounded by lush farmland and shimmering lakes, presents an ideal setting for those yearning for tranquility and a sense of belonging. The warmth and friendliness of the residents here are infectious, making newcomers feel instantly at home.

New Richland is not just about serene landscapes; it’s a hub of activity and togetherness. The town hosts vibrant community events throughout the year, bringing residents together in celebration and camaraderie. The annual Farm & City Days stands out as a spirited festival, celebrating the area's agricultural roots and featuring lively parades, local music, and delicious food, drawing smiles from every corner of the community.

For outdoor enthusiasts, St. Olaf Lake provides a stunning backdrop for hiking, fishing, and picnicking with family and friends. Imaginations of all ages can dream vividly under the wide-open skies, with twinkling stars offering a spectacular night-time view.

New Richland, with its perfect mix of peaceful living and engaging activities, invites you to experience the genuine warmth of a small town with a big heart.

Workforce & Industrial Development

Located in southern Minnesota, New Richland is steadily gaining attention as a strategic site for industrial and manufacturing investment. Its position along State Highway 13 and proximity to Interstate 35 provide direct access to major regional markets, including the Twin Cities and southern Minnesota’s agricultural and logistics corridors.

The city is supported by Waseca County’s economic development initiatives, which prioritize infrastructure improvements and site-readiness for new and expanding businesses. Industrial real estate in the area remains competitively priced, and the city is seeing renewed interest in available parcels within its industrial park, ideal for warehousing, food processing, and light manufacturing.

Minnesota’s robust workforce training resources are accessible to New Richland employers through South Central College and the Minnesota Job Skills Partnership, both of which offer customized programs to help businesses recruit and upskill local talent. The state’s suite of business incentives—including the Minnesota Investment Fund and Job Creation Fund—can help offset costs for qualifying projects.

Local officials work closely with Greater Mankato Growth and other regional partners to streamline permitting and connect companies with financing, workforce, and infrastructure support. This collaborative approach, paired with a stable workforce and reliable utilities, makes New Richland a compelling option for industrial growth in southern Minnesota.