Discover Pembroke: A Cultural Gem in North Carolina

Welcome to Pembroke, a vibrant community in North Carolina that blends rich cultural heritage with modern amenities. Pembroke is renowned for its close-knit atmosphere, making it an ideal destination for those who value community spirit and tradition. As home to the Lumbee Tribe, the largest Native American tribe east of the Mississippi River, Pembroke offers a unique cultural landscape that is both educational and inspiring.

Residents and visitors alike can explore a myriad of cultural experiences, from the compelling exhibits at the Museum of the Southeast American Indian to lively festivals celebrating Lumbee traditions. The town is also home to the University of North Carolina at Pembroke, which fosters a dynamic student and faculty community, driving innovation and creating enriching educational opportunities.

Pembroke’s scenic surroundings provide ample recreational activities. From the serene trails of the nearby Lumber River State Park to local parks perfect for picnics and outdoor sports, there is plenty of space to unwind. The town’s friendly local businesses and eateries further add to its charm, offering an eclectic mix of dining and shopping experiences.

With its welcoming ambiance, strong cultural roots, and commitment to education and community, Pembroke is not just a place to live—it's a place to thrive. Discover the allure of Pembroke, and see why so many are proud to call it home.

Workforce & Industrial Development

Pembroke, situated in Robeson County in southeastern North Carolina, is gaining attention as a strategic location for industrial and logistics investment. The town benefits from its direct access to major transportation corridors, including U.S. Highway 74 (a future I-74 corridor), and proximity to I-95, one of the East Coast’s most vital north-south arteries. This connectivity enables efficient movement of goods throughout the Carolinas and beyond.

Industrial development in Pembroke is supported by the county’s focus on expanding available sites and infrastructure, including several shovel-ready parcels within the COMtech Business Park. The park, located just minutes from downtown Pembroke, offers modern utilities and flexible zoning for manufacturers, distributors, and technology firms seeking room to grow.

Robeson County’s economic development team works closely with the town to deliver tailored incentives and site selection support. North Carolina’s robust portfolio of business incentives—such as the Job Development Investment Grant (JDIG) and One North Carolina Fund—are available to qualifying projects, helping to offset costs and accelerate timelines.

Pembroke’s workforce pipeline is strengthened by nearby institutions like the University of North Carolina at Pembroke (UNCP) and Robeson Community College. These schools partner with local employers to provide customized training in advanced manufacturing, logistics, and IT, ensuring a steady supply of skilled workers for expanding industries.