Discover the Heart of Texas in Friona

Located in the captivating landscape of the Texas Panhandle, Friona offers a unique blend of small-town charm and spirited community life that is both welcoming and inspiring. Often referred to as the “Cheeseburger Capital of Texas,” this delightful town delights visitors and residents alike with its array of delicious local flavors and traditional culinary events, including the signature annual Cheeseburger Festival.

Friona is more than just a place to savor tasty treats; it’s a vibrant community filled with friendly faces and an inviting atmosphere. The town celebrates its rich heritage with a strong sense of pride, all while fostering growth and unity among its diverse population. From well-kept parks to the engaging Parmer County Pioneer Heritage Museum, there's always something to explore or learn for everyone.

Education and family are central to life in Friona, supported by a close-knit network of schools boasting dedicated educators and enthusiastic students. Each day offers opportunities to make lifelong connections and enjoy the simple pleasures of life in a town that embraces its rich past while stepping confidently into the future. Embracing tradition and progress, Friona, Texas, invites all to experience its timeless Texan warmth.

Workforce & Industrial Development

Located in the Texas Panhandle, Friona is strategically positioned along US Highway 60, providing direct access to major agricultural and industrial corridors in the region. Known as the "Cheeseburger Capital of Texas," Friona's economy is deeply rooted in agribusiness, food processing, and logistics, with a growing interest in light manufacturing and distribution.

Industrial activity in Friona benefits from proximity to major rail lines and trucking routes, making it an attractive location for companies serving both Texas and the broader Southwest. The city is supported by the Parmer County Economic Development Corporation, which works to attract new investment and assist existing businesses with site selection, permitting, and infrastructure needs.

Workforce development is a key focus, with area programs connecting employers to local talent and providing skills training aligned with the needs of agriculture, food processing, and logistics. Partnerships with nearby community colleges and workforce boards help ensure a steady supply of skilled labor and offer customized training solutions for expanding operations.

Texas offers a range of incentive programs to support business growth, including the Texas Enterprise Fund and the Skills Development Fund, which can help offset costs for companies relocating or expanding in Friona. Local incentives and infrastructure support are also available through city and county channels, making Friona a competitive option for industrial projects in the Panhandle.