Discover the Unique Charm of Nocona, Texas

In the northern reaches of Texas lies the spirited town of Nocona, a gem known for its rich tradition, community warmth, and dynamic lifestyle. Once famed for its cowboy boots and leather goods, Nocona continues to embrace this heritage while evolving into a diversified town filled with opportunities and attractions that capture the hearts of newcomers and locals alike.

Nocona radiates an inviting small-town vibe with a vibrant community spirit that makes you feel instantly at home. Festivals like the Nocona Mardi Gras parade and the popular Mardi Gras Ball buzz with excitement, drawing visitors from across the region. Meanwhile, the Nocona Nights Music Festival injects rhythm and melodies into the air, offering a splendid showcase of local and national talent.

The town's serene landscape, coupled with numerous parks and lakes, provides countless outdoor adventures. Whether you fancy a peaceful picnic at Lake Nocona or a thrilling ride on the Montague County's Red River Riding Trails, nature lovers find their bliss here. For those with a taste for history and art, the Tales 'N' Trails Museum serves as a cultural cornerstone, narrating the town’s colorful past.

Nocona, Texas, isn't just a place to live; it's where the past and future harmoniously intertwine, fostering a community where residents don't just settle—they thrive.

Workforce & Industrial Development

Nestled in Montague County, Nocona Hills offers a unique blend of rural charm and strategic potential for industrial and commercial investment in North Texas. The area benefits from proximity to major highways such as US-82 and State Highway 59, allowing for efficient regional distribution and access to the Dallas-Fort Worth metroplex. While traditionally known for its ranching and manufacturing heritage, the region is seeing renewed interest from logistics, light manufacturing, and agribusiness firms seeking affordable land and a supportive business climate.

Montague County and the City of Nocona have established partnerships to streamline permitting and provide guidance for new developments. The North Central Texas Workforce Board supports local employers with recruitment and training, helping businesses tap into a motivated labor pool. State-level programs, including the Texas Enterprise Fund and the Texas Workforce Commission’s Skills Development Fund, can further assist companies with grants and workforce upskilling.

Nocona Hills’ location also positions it for future growth, with available sites suited for industrial parks, warehousing, or value-added agriculture. Local leaders are focused on infrastructure improvements and business-friendly policies to attract new employers and foster long-term economic vitality.