Discover the Tranquility and Charm of Monterey, Virginia

Monterey, Virginia, might just be the serene hideaway you've been looking for. This lovely town is a mosaic of natural beauty and engaging small-town life, tucked gracefully amidst the breathtaking landscapes of the Appalachian Mountains. Its sweeping views and enchanting vistas create a peaceful atmosphere that makes everyday life feel like a perpetual retreat.

The community in Monterey is renowned for its warm hospitality and tight-knit spirit, offering a sense of belonging that's reminiscent of simpler times. Whether you're greeting locals at farmers' markets stocked with fresh, locally-grown produce or joining festivals that celebrate the town's rich heritage, you'll quickly feel part of this vibrant tapestry.

Dotted with unique boutiques and quaint eateries, downtown Monterey is a delightful blend of history and modern charm. Artisan shops feature handcrafted treasures, while cozy cafes serve mouthwatering treats and locally-roasted coffees. Coupled with the remarkable wildlife and outdoor adventures available in the surrounding natural parks, there's always something to entice and inspire both residents and visitors alike.

In Monterey, the fusion of tranquility and community spirit creates a beautiful living experience that resonates with those seeking harmony in their daily lives. Come and experience how Monterey, Virginia, encapsulates the perfect balance of community, nature, and charm—a true gem worth discovering.

Workforce & Industrial Development

Nestled in the scenic Allegheny Highlands, Monterey serves as the county seat of Highland County and is gaining attention for its potential as a strategic location for light manufacturing, agribusiness, and specialty food production. With direct access to US Route 250 and proximity to I-81, Monterey offers logistical advantages for companies seeking to reach both Virginia and West Virginia markets.

Recent infrastructure upgrades—such as improved broadband access and utility enhancements—have made the area more attractive for industrial and commercial investment. The Highland Center, a local hub for business incubation and workforce development, supports entrepreneurs and small manufacturers with resources and technical assistance.

Virginia’s robust portfolio of business incentives is available to companies locating in Monterey, including the Virginia Jobs Investment Program (VJIP) and the Commonwealth’s Opportunity Fund. Highland County also works closely with the Shenandoah Valley Partnership to connect relocating or expanding businesses with site selection assistance and workforce solutions.

While the region is known for its rural character, Monterey’s supportive business environment, access to state and regional incentives, and a growing network of workforce development partners make it a compelling option for companies seeking a unique, high-quality location.