Discover the Charm of Cumberland, Wisconsin

Welcome to Cumberland, Wisconsin, a town that beautifully balances natural beauty, community spirit, and a dash of rolling adventure. Known fondly as “The Island City,” Cumberland is surrounded by the serene waters of Beaver Dam Lake, providing picturesque views and countless opportunities for outdoor fun. Whether you're an avid angler casting your line into the crisp waters or a boating enthusiast cruising the sparkling surface, the lake is an ever-present backdrop for enriching experiences.

Cumberland offers a warm and welcoming community vibe as soon as you step onto its historic Main Street, brimming with unique shops and delightful eateries. Residents enjoy a tight-knit atmosphere where smiles are as frequent as the moments of genuine connection. Local events, such as the celebrated Rutabaga Festival, highlight the city’s creative spirit and inclusive nature, inviting people of all ages to participate in joyous festivities.

Beyond its vibrant community life, Cumberland is a gateway to adventure, surrounded by lush forests and trails perfect for hiking, biking, and exploring. Each season unfolds a new layer of scenic splendor, offering residents a dynamic yet cozy lifestyle. Living in Cumberland, Wisconsin, is not just about location—it’s about experiencing every day as part of a spirited, supportive community in a place where natural beauty meets heartfelt hospitality.

Workforce & Industrial Development

Nestled in northwestern Wisconsin, Cumberland offers a strategic location for industrial and manufacturing operations seeking access to both regional and Midwest markets. The city benefits from proximity to major highways such as US Highway 63 and State Highway 48, enabling efficient transportation of goods and materials. Cumberland’s industrial parks provide shovel-ready sites with essential infrastructure, making it easier for businesses to establish or expand operations.

Barron County Economic Development Corporation actively supports business growth through site selection assistance, local incentives, and connections to workforce resources. Wisconsin’s robust state-level incentives, including the Wisconsin Economic Development Corporation’s (WEDC) programs, help companies with tax credits, grants, and workforce training funds.

The region’s workforce is bolstered by partnerships with local technical colleges and workforce development agencies, ensuring a pipeline of skilled labor in manufacturing, food processing, and logistics. With a supportive business climate, affordable land, and a tradition of industrial activity, Cumberland is positioned as an attractive option for companies looking to invest or expand in northwestern Wisconsin.