Discovering the Charms of Durand, Wisconsin

In the heart of Wisconsin lies Durand, a town that perfectly marries the tranquility of small-town life with the vibrancy of close-knit community spirit. Stepping into Durand feels like entering a world where everyone is greeted by name and the pace of life offers time to appreciate the simple joys.

One of Durand's standout features is the sense of community that thrives here. Residents proudly band together for events like local farmers' markets, where the air is filled with the enticing aromas of fresh produce and homemade delights. Year-round festivals create a contagious energy, drawing both locals and visitors to celebrate agricultural heritage and town traditions.

Nature enthusiasts revel in the bounty of outdoor activities available in the breathtaking settings around Durand. The Chippewa River is an inviting playground for fishing, kayaking, and soaking up stunning sunsets. Walking and biking trails weave around the town, offering scenic routes that cater to both adventurous spirits and those seeking leisurely strolls.

Durand is a place where history dances with the present, its small museums and charming architecture whisper tales of days gone by. With a welcoming smile and an inviting atmosphere, Durand, Wisconsin proudly promises a delightful slice of life for all who call it home.

Workforce & Industrial Development

Nestled along the banks of the Chippewa River, Durand serves as a strategic point for industrial and logistics operations in western Wisconsin. With direct access to State Highway 25 and proximity to U.S. Highway 10, the city is well-positioned for regional distribution and manufacturing, connecting businesses to the Twin Cities and Eau Claire markets within an hour’s drive.

Industrial activity in Durand is supported by a mix of local manufacturers, food processors, and agricultural suppliers. The city’s business park offers shovel-ready sites with essential utilities and infrastructure already in place, making it attractive for small and mid-sized enterprises seeking expansion or relocation opportunities in the Upper Midwest.

Workforce development is a regional priority, with partnerships between local employers, the Pepin County Economic Development office, and nearby technical colleges. These collaborations help tailor training programs to meet the evolving needs of advanced manufacturing, logistics, and agribusiness sectors.

Wisconsin’s robust incentive landscape includes programs like the Wisconsin Economic Development Corporation’s (WEDC) Business Development Tax Credit and workforce training grants. Pepin County and the City of Durand also provide guidance on local incentives, site selection, and permitting to help streamline the process for new and expanding businesses.