Discover the Tranquil Charms of Florence, Wisconsin

Welcome to Florence, Wisconsin, where the essence of hometown warmth and outdoor beauty come together effortlessly. This vibrant community is more than just a place to live—it's a lifestyle of peace, adventure, and connectivity with nature. Florence is ideal for those who seek a balance between the quiet embrace of serene landscapes and the inviting spirit of small-town life.

Set against the backdrop of dense forests and shimmering lakes, Florence offers endless recreational opportunities throughout the year. Whether you’re casting a line in one of its pristine waterways or exploring wooded trails on foot or skis, the natural surroundings make every day a new adventure. Residents and visitors alike celebrate these surroundings with a range of festivals and community events that emphasize the area's intrinsic beauty.

Florence's charm isn't reserved for nature lovers alone. The town boasts a welcoming community that thrives on local craftsmanship, farm-to-table dining experiences, and the neighborly cheer that makes every street feel like home. Engaging local businesses and schools foster a vibrant social environment, where everyone knows each other by name, and faces quickly become familiar.

With its rich heritage and promising future, Florence is a shining example of small-town living that offers something for everyone. Come find your peace in Florence—your tranquil paradise awaits!

Workforce & Industrial Development

Nestled in northern Wisconsin near the Michigan border, Florence offers a strategic location for industrial and manufacturing operations seeking access to both Midwest and Upper Peninsula markets. The area benefits from proximity to major highways like US-2 and US-141, facilitating smooth logistics for freight and supply chain operations. Florence County’s industrial real estate market is characterized by affordable land, low property taxes, and business-friendly permitting processes, making it attractive for companies looking to expand or relocate.

Local leaders, including the Florence County Economic Development office, actively support new investment through site selection assistance and connections to state and regional incentives. Wisconsin’s robust incentive programs—such as the Wisconsin Economic Development Corporation’s (WEDC) Business Development Tax Credit—can help offset costs for job creation, capital investment, and workforce training. The region also benefits from workforce development partnerships with technical colleges and job centers, ensuring employers have access to skilled labor in manufacturing, logistics, and related fields.

Florence’s industrial parks and available sites are ready for development, with infrastructure such as utilities and broadband in place. Businesses locating here can tap into a supportive local government, regional collaboration, and a stable workforce, all within a scenic Northwoods setting.