Exploring the Charm of New Lisbon, Wisconsin

Welcome to New Lisbon, Wisconsin, a small town with a big heart where warm welcomes and picturesque landscapes come standard. This hidden gem in Juneau County invites you to experience the richness of small-town life combined with an abundance of natural beauty.

Outdoor enthusiasts will find their paradise here. Just a stone's throw from the city's hustle and bustle, you’ll discover the stunning scenery of Castle Rock Lake and Buckhorn State Park, offering endless opportunities for boating, fishing, and hiking. When winter blankets the town in snow, locals enjoy snowmobiling and cross-country skiing, turning the chilly months into a playground of adventure.

But New Lisbon isn’t just for nature lovers; it’s a community where friendliness and hospitality are part of everyday life. You'll find a strong sense of community pride, with residents frequently gathering for local events, farmers' markets, and charming festivals that fill the year with laughter and hometown memories.

Here, small businesses thrive and serve up local flavors that'll tantalize your taste buds. Whether you’re savoring a meal at a cozy diner or supporting local shops, you’ll feel the close-knit community spirit that makes living in New Lisbon so special. Come for the scenery, stay for the community — New Lisbon, Wisconsin, awaits!

Workforce & Industrial Development

Located in central Wisconsin, New Lisbon is gaining traction as a strategic destination for industrial and logistics operations. The city benefits from direct access to Interstate 90/94, providing seamless connectivity to regional markets in the Midwest. With the nearby rail lines and proximity to the Port of Milwaukee, New Lisbon offers logistical advantages for manufacturers and distributors seeking efficient supply chain solutions.

Industrial real estate activity in the region is on the rise, with local business parks such as the New Lisbon Industrial Park offering shovel-ready sites and modern infrastructure. Vacancy rates remain low, and demand is being driven by sectors like food processing, advanced manufacturing, and distribution. The city and Juneau County actively support site selectors and expanding businesses with streamlined permitting and infrastructure support.

Workforce development is a key priority, with programs coordinated through Western Technical College and the Wisconsin Department of Workforce Development. These initiatives are tailored to meet the needs of local employers, providing training in manufacturing, logistics, and skilled trades. Incentive programs at both the state and county level—including tax credits, workforce grants, and infrastructure assistance—help make New Lisbon an attractive option for industrial investment.