Discover the Charm of Rockland, Wisconsin

In Rockland, Wisconsin, a strong sense of community blends seamlessly with the natural beauty that surrounds it. This quaint town invites you to experience life at a more harmonious pace—where friendly waves and familiar smiles greet you at every corner and where each day begins with the freshness of crisp, rural air. Rockland is a place that cherishes its heritage while embracing a modern outlook that speaks to all ages.

A tapestry of lush parks and trails calls out to lovers of the outdoors, offering opportunities for hiking and peaceful strolls. The changing seasons paint a vibrant canvas, transforming familiar landscapes into scenes of awe and wonder. Whether it's spring’s gentle breezes or winter’s soft blanket of snow, Rockland enchants with each seasonal shift.

In the heart of town, locally-owned shops and eateries provide a delightful stroll down Rockland’s friendly streets. Each establishment exudes charm, offering everything from handcrafted goods to mouth-watering local delicacies. Community events breathe life into the town with festivals and markets that invite everyone to gather, celebrate, and create cherished memories.

Living in Rockland means forging genuine connections, not just with neighbors but with nature itself. It's a place where beauty is not only seen but felt—a place where you are not just part of a community but part of a family.

Workforce & Industrial Development

Nestled in western Wisconsin, Rockland offers a strategic location for industrial and logistics operations, thanks to its access to Interstate 90 and proximity to the La Crosse metropolitan area. The region is seeing increased interest from manufacturers and distributors seeking modern facilities with strong regional connectivity.

Industrial vacancy rates in La Crosse County remain low, with demand rising for new-build and build-to-suit opportunities. Local developers are responding with projects focused on flexible warehouse, light manufacturing, and distribution space—catering to both midsize and larger operators.

Rockland benefits from Wisconsin’s robust workforce development ecosystem. The Wisconsin Fast Forward program, administered by the Department of Workforce Development, provides grants and customized training to help employers upskill their teams. Western Technical College in nearby La Crosse also partners with businesses to deliver targeted workforce solutions.

Incentives are available at both the state and county levels. Wisconsin Economic Development Corporation (WEDC) offers programs such as the Business Development Tax Credit and Industrial Revenue Bonds, which can help offset costs for expanding or relocating companies. La Crosse County Economic Development Fund provides site selection assistance and local incentives to support industrial growth in communities like Rockland.