Discover the Charm of Viroqua, Wisconsin

Viroqua, Wisconsin, is a gem that surprises and delights everyone who encounters it. This vibrant town in the heartland of America offers a perfect blend of rustic charm and modern accessibility. Known for its picturesque landscapes that change beautifully with the seasons, Viroqua provides a serene setting for both relaxation and adventure.

A thriving center for culture and the arts, Viroqua hosts an array of activities that cater to all interests. The renowned Driftless Music Festival and the lively Farmers Market are just glimpses of the community's dynamic spirit. The town's commitment to creativity is evident in the lively theater performances, artisan shops, and galleries that line the streets, offering endless inspiration for art enthusiasts.

For those who savor culinary pleasures, Viroqua’s local food scene is a treat. With farm-to-table dining taking center stage, you can relish fresh produce and savor gourmet dishes crafted by passionate chefs.

Viroqua’s friendly and welcoming community makes it easy to feel at home, whether you're a lifelong resident or a newcomer. Known for its progressive approach to sustainable living, the town encourages a lifestyle that harmonizes with nature.

In Viroqua, life moves at a refreshing pace—smooth and fulfilling. Whether you're exploring the natural surroundings, engaging with the vibrant arts, or enjoying the company of warm-hearted locals, Viroqua promises an enriching experience every step of the way.

Workforce & Industrial Development

Nestled in the scenic Driftless Region of southwest Wisconsin, Viroqua is emerging as a strategic location for industrial and light manufacturing growth. With access to U.S. Highway 14/61 and proximity to Interstate 90, the city offers reliable transportation routes for distribution and supply chain operations across the Upper Midwest.

Viroqua’s industrial parks, such as the Viroqua Industrial Park, provide shovel-ready sites and flexible space options for expanding businesses. The city and Vernon County actively support new development through streamlined permitting and infrastructure investments, ensuring utilities, broadband, and transportation needs are met for modern enterprises.

Workforce development is a key focus in the region. Southwest Wisconsin Technical College partners with local employers to deliver tailored training in advanced manufacturing, food processing, and logistics. The Wisconsin Fast Forward program also offers grants to help companies upskill their employees and meet evolving industry demands.

Incentives from both the state and local levels are available to attract and retain businesses. The Wisconsin Economic Development Corporation (WEDC) provides programs like the Business Development Tax Credit and site assessment grants, while Vernon County offers local incentives and support for qualifying projects.

Viroqua’s collaborative approach, skilled workforce, and high quality of life make it an attractive choice for companies seeking growth in the heart of Wisconsin.