Westby, Wisconsin: A Vibrant Tapestry of Tradition and Innovation

Westby, a charming town in the heart of Wisconsin’s Driftless Region, captures the essence of community warmth and scenic beauty. Known for its rich Norwegian heritage, Westby offers an immersive cultural experience that is as welcoming as it is unique. It’s a town where past and present blend seamlessly, creating a vibrant community where tradition meets modern living.

Life in Westby is enriched by its penchant for celebrating heritage through events like the annual Syttende Mai Festival, which brings the whole town together with lively parades, traditional foods, and cultural displays. Beyond the celebrations, the town boasts lush, rolling hills that provide an idyllic backdrop for outdoor activities. From hiking and cycling to exploring the many local parks, residents enjoy an active lifestyle amidst stunning natural beauty.

The heart of Westby lies in its people and businesses. A stroll through the downtown area reveals charming shops, locally-owned cafés, and artisanal boutiques, each contributing to the town’s distinctive character. Friendly faces and inviting storefronts embody the small-town spirit that makes Westby a true gem.

With excellent schools and a commitment to local development, Westby is not just a place to live but a community that inspires pride and belonging. Whether you're a lifelong resident or a newcomer, Westby welcomes you with open arms and promises a fulfilling life surrounded by history, nature, and community.

Workforce & Industrial Development

Nestled in the scenic Driftless Region of southwestern Wisconsin, Westby offers a unique blend of small-town hospitality and strategic industrial opportunity. The city benefits from its location along US Highway 14 and State Highway 27, providing direct access to regional markets and efficient transportation for manufacturers and logistics operators.

Recent years have seen steady investment in Westby’s industrial parks, with the city and local development authorities actively marketing available shovel-ready sites. The Westby Industrial Park, in particular, is equipped with essential utilities and infrastructure, making it attractive for new builds or expansions in food processing, light manufacturing, and distribution.

Workforce development is a priority for both the city and Vernon County. Westby’s proximity to Western Technical College and workforce programs coordinated by the Southwest Wisconsin Workforce Development Board ensure a pipeline of skilled labor. These initiatives support training in advanced manufacturing, agribusiness, and logistics, helping local employers remain competitive.

Wisconsin’s statewide incentives—such as the Wisconsin Economic Development Corporation’s (WEDC) Business Development Tax Credit and Training Grants—are available to qualifying businesses. Vernon County also offers local incentives, including tax increment financing and infrastructure support, to encourage industrial growth in Westby.